In the industry flooded with AI buzzwords, we’re proud to announce a new & tangible agentic feature for advertisers. Commerce Media moves fast. The tides and the users change, so accuracy in campaigns is now the highest priority. To aid advertisers, Zeropark just released the Agentic AI-Powered Optimization layer to boost performance and save time […] The post Zeropark enables Agentic Optimization in Commerce Media appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
In today’s fast-paced digital marketing landscape, reaching the right audience at the right time is critical for any business looking to scale. This is where media buying comes into play — a process that allows brands to strategically place ads on platforms where their target audience is most active. Whether you’re an affiliate marketer, a […] The post Mastering Media Buying: Guide to 6 Effective Media Buying Strategies with Commerce Media appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
For some industry insiders the morning of 5 September 2024 might have been stressful. Marketing specialists saw emails from Google that announced a big change in how Google Ads operate on Parked Domains. In short, starting in October, the new Google Ads accounts will not have Paid Search and PMax enabled by default for parked […] The post Understanding Google’s Changes to Content Suitability for Parked Domains in Google Ads appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
Discover the top 5 SSPs (Supply-Side Platforms) for publishers and media owners to manage ad inventory selling and achieve maximum revenue.| Zeropark Commerce Media
Summary The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of the TCF approach. The result is a compounding of a deeply flawed system that, while it improves on the underlying concepts, does not resolve the core issues and therefore seems likely to face significant challenge from regulators and privacy adv...| Fight With Tools by AramZS
With the Topics API now in origin tests, it has been interesting to see just how the web gets categorized. I do see a lot of potential in the technology and I can’t argue with the privacy promise being a significant improvement over third party cookies. The biggest issue with Topics is how it will exist within the larger network of advertising technology entities and the market mechanics of the ecosystem. Topics might provide useful transitional technology to move off third party cookies an...| Fight With Tools by AramZS
What follows is the written copy of my comments to the California Privacy Protection Agency. I spoke to the CPPA on behalf of The Washington Post about privacy law and rights to opt out. --- Hello, I am Aram Zucker-Scharff, the Lead Privacy Engineer for The Washington Post and Senior Solutions Engineer for our Zeus advertising technology group, which serves over 100 news sites. I also co-chair the W3C’s Community Group focused on Private Ad Technology and contribute to other groups to speak...| Fight With Tools by AramZS
Google recently announced they are delaying their plan to disable third-party cookies in Chrome, along with their Privacy Sandbox initiative. It’s tempting to look at this as a reprieve, a little extra time to relax and move post-cookie efforts into low gear, hoping the additional time will be enough to find better solutions. However, it’s important to recognize that nothing has really changed. The end of third-party cookies is still advancing, and all the reasons for that happening are s...| Fight With Tools by AramZS
The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience for all readers on The Post’s Classic iOS App. Ad safety has become a major issue for publishers over the last few years. Most solutions that have approached t...| Fight With Tools by AramZS