Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten| Digital Content Next
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear. The post The Digital Ad Ecosystem Is A Black Box appeared first on AdMonsters.| AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear. The post The Digital Ad Ecosystem Is A Black Box appeared first on AdMonsters.| AdMonsters
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend. The post Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization appeared first on Infillion.| Infillion
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms. The post MediaMath Outperformed the Competition—and Earned a Strategic Partnership appeared first on Infillion.| Infillion
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them. The post Looking For A Successor To Xandr? MediaMath Is Engineered For What’s Next appeared first on Infillion.| Infillion
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight. The post High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis appeared first on Infillion.| Infillion
Jake Sullivan has seven years at U.S. News & World Report, evolving from a programmatic specialist to a full-spectrum ad strategist.| AdMonsters
Jared Collett, Major League Fishing, came up with a JavaScript snippet that pauses refresh if the ad isn’t in view boosting thier viewability.| AdMonsters
James Deaker, aka The Yield Doctor, explains why testing lower floors can reveal hidden demand and drive higher bids.| AdMonsters
There’s a reason why curation is becoming a buzzword in the ad tech stratosphere: Media decisioning is increasingly moving to the sell side.| AdMonsters
Tech Lab Member Audigent provides their perspective what Curation in Programmatic really is, ahead of the release of the Curation framework| IAB Tech Lab
SSPs are waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
So you’re trying to get a better understanding of programmatic advertising and you’d like to see some examples? As a marketer, it’s important to know how other brands are succeeding online with automated ads. That’s why we’ve put together a master list of examples that will inspire your next big idea. Go ahead and skip to the programmatic advertising examples that leap out at you as you browse. There are a lot of moving parts when it comes to running an extraordinary programmatic ad...| War Room Inc
Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let’s comb through what makes each of these terms special in the programmatic advertising space. Here’s the outline of what we’ll cover: Programmatic Direct vs Real-Time Bidding (RTB) Definition The Biggest Difference Between Pro...| War Room Inc
This case study explores how Coegi partnered with a tourism brand to achieve sustainable programmatic advertising — enhancing engagement and reducing carbon emissions using AI-powered inventory optimization.| Coegi
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value| IAB Tech Lab
Live Event Ad Serving presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it| IAB Tech Lab
Read Piotr Banaszczyk’s insights in ExchangeWire's Industry Review to learn how multi-armed bandit algorithms are changing programmatic advertising with real-time optimization.| Clearcode
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Jennifer Laing discusses how programmatic buying has evolved and the innovative approach they are taking to add value for their clients. The post Q&A with Jennifer Laing, SVP, Operations, Causal IQ appeared first on Neutronian.| Neutronian
Neutronian, a leading data privacy verification company, has announced the release of their AI-enhanced Data Privacy Scores and a partnership with Proximic by Comscore. These updates mark a significant step forward in the industry, providing brands and agencies with the necessary tools to navigate the complex world of data privacy. The post Neutronian Revolutionizes Data Privacy with AI-Enhanced Scores and Proximic by Comscore Partnership appeared first on Neutronian.| Neutronian
When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a […] The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat.| Adbeat
Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve […] The post Ad Testing 101: Create Effective Ads That Drive Results appeared first on Adbeat.| Adbeat
By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an […] The post How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy appeared first on Adbeat.| Adbeat
Seven industry leaders share insights on the DOJ's proposed remedies for Google and what they could mean for digital advertising and ad tech.| AdMonsters
Create B2B lead generation strategies that cover both offline and digital marketing channels and software to make your business resilient. The post View-throughs VS Clicks – What’s the Difference? appeared first on Grenis Media.| Grenis Media
Explore how display ad performance is not limited to CTR, and how analytics for display advertising can be used to measure returns. The post Why Display Ad Performance Can’t be Measured in Clicks appeared first on Grenis Media.| Grenis Media
Create ads in the right formats and with the right designs and ad copy to influence users to take actions that help achieve your business objectives. The post Design Your Display Ads to Influence Audience appeared first on Grenis Media.| Grenis Media
Compare features of Adroll (self-service) and Full-services DSP advertising—set up, targeting, cost, management and analysis of programmatic campaigns. The post Using AdRoll (Self-service) Vs. Full-service DSPs appeared first on Grenis Media.| Grenis Media
Compare features DSP Targeted Display and Google Display techniques, so that advertisers can decide which of the two platforms to use to attract users. The post Using DSP Technology vs. Google Display Ads appeared first on Grenis Media.| Grenis Media
Create B2B lead generation strategies that cover both offline and digital marketing channels and software to make your business resilient. The post Top B2B Lead Generation Strategies appeared first on Grenis Media.| Grenis Media
Programmatic Ads mean automatically purchases online Ads shown on websites, apps, etc. Explore its benefits, tactics and future for B2B and B2C businesses. The post Programmatic Ads – Meaning, Tactics and Benefits appeared first on Grenis Media.| Grenis Media
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker unpacks common misconceptions about curated deals.| AdMonsters
Benefits of programmatic direct for website publishers include guaranteed ad deals, higher revenue, and strong advertiser partnerships.| Target Video
Google’s surprise shift to pump the brakes on third-party cookie deprecation is sending shockwaves. What's next?| AdMonsters
Technology has radically transformed talent acquisition strategies, enabling recruiters to source with greater speed, precision and cost-effectiveness. One of the key elements of modern talent sourcing is programmatic job... Read more| RecruitingDaily
Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices.| AdMonsters
Learn the basic components of programmatic advertising in this quick overview.| blog.ex.co
Learn everything about interstitial ads with this A to Z guide for publishers. Discover how to use them effectively and boost your revenue.| AdPushup Blog
