Their first on-site retail media supply partner. The post Google Search Ads 360 Adds Criteo appeared first on Retail Media World.| Retail Media World
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop. The post How Sell-Side Curation Is Reshaping The Future Of Programmatic appeared first on AdMonsters.| AdMonsters
There’s a reason why curation is becoming a buzzword in the ad tech stratosphere: Media decisioning is increasingly moving to the sell side.| AdMonsters
Tech Lab Member Audigent provides their perspective what Curation in Programmatic really is, ahead of the release of the Curation framework| IAB Tech Lab
After posting Q2 revenues of $694 million.| Retail Media World
SSPs are waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
So you’re trying to get a better understanding of programmatic advertising and you’d like to see some examples? As a marketer, it’s important to know how other brands are succeeding online with automated ads. That’s why we’ve put together a master list of examples that will inspire your next big idea. Go ahead and skip to the programmatic advertising examples that leap out at you as you browse. There are a lot of moving parts when it comes to running an extraordinary programmatic ad...| War Room Inc
Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let’s comb through what makes each of these terms special in the programmatic advertising space. Here’s the outline of what we’ll cover: Programmatic Direct vs Real-Time Bidding (RTB) Definition The Biggest Difference Between Pro...| War Room Inc
This case study explores how Coegi partnered with a tourism brand to achieve sustainable programmatic advertising — enhancing engagement and reducing carbon emissions using AI-powered inventory optimization.| Coegi
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the affected parties. An industry that was once a budding hub for start-ups has now become a battleground for power consolidation in the form of mergers| AdPushup Blog
I’ve just wrapped up a slightly over-scheduled (and very hot) week in Cannes. Unsurprisingly, the Croisette was buzzing with talk of AI, creative| Digital Content Next
James Deaker, aka “The Yield Doctor,” guides publishers on what they need to review before they even think about changing rates.| AdMonsters
Publishers are over order-to-cash drama—from manual pacing updates to reconciliation gridlock. So, ad ops leaders are turning to automation.| AdMonsters
Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value The post Trusted Server vs. Prebid Server: Better Together! appeared first on IAB Tech Lab.| IAB Tech Lab
Live Event Ad Serving presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it| IAB Tech Lab
Read Piotr Banaszczyk’s insights in ExchangeWire's Industry Review to learn how multi-armed bandit algorithms are changing programmatic advertising with real-time optimization.| Clearcode
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
Jennifer Laing discusses how programmatic buying has evolved and the innovative approach they are taking to add value for their clients. The post Q&A with Jennifer Laing, SVP, Operations, Causal IQ appeared first on Neutronian.| Neutronian
Neutronian, a leading data privacy verification company, has announced the release of their AI-enhanced Data Privacy Scores and a partnership with Proximic by Comscore. These updates mark a significant step forward in the industry, providing brands and agencies with the necessary tools to navigate the complex world of data privacy. The post Neutronian Revolutionizes Data Privacy with AI-Enhanced Scores and Proximic by Comscore Partnership appeared first on Neutronian.| Neutronian
When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a […] The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat.| Adbeat
Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve […] The post Ad Testing 101: Create Effective Ads That Drive Results appeared first on Adbeat.| Adbeat
By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an […] The post How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy appeared first on Adbeat.| Adbeat
Seven industry leaders share insights on the DOJ's proposed remedies for Google and what they could mean for digital advertising and ad tech.| AdMonsters
Create B2B lead generation strategies that cover both offline and digital marketing channels and software to make your business resilient. The post View-throughs VS Clicks – What’s the Difference? appeared first on Grenis Media.| Grenis Media
Explore how display ad performance is not limited to CTR, and how analytics for display advertising can be used to measure returns. The post Why Display Ad Performance Can’t be Measured in Clicks appeared first on Grenis Media.| Grenis Media
Create ads in the right formats and with the right designs and ad copy to influence users to take actions that help achieve your business objectives. The post Design Your Display Ads to Influence Audience appeared first on Grenis Media.| Grenis Media
Compare features of Adroll (self-service) and Full-services DSP advertising—set up, targeting, cost, management and analysis of programmatic campaigns. The post Using AdRoll (Self-service) Vs. Full-service DSPs appeared first on Grenis Media.| Grenis Media
Compare features DSP Targeted Display and Google Display techniques, so that advertisers can decide which of the two platforms to use to attract users. The post Using DSP Technology vs. Google Display Ads appeared first on Grenis Media.| Grenis Media
Create B2B lead generation strategies that cover both offline and digital marketing channels and software to make your business resilient. The post Top B2B Lead Generation Strategies appeared first on Grenis Media.| Grenis Media
Programmatic Ads mean automatically purchases online Ads shown on websites, apps, etc. Explore its benefits, tactics and future for B2B and B2C businesses. The post Programmatic Ads – Meaning, Tactics and Benefits appeared first on Grenis Media.| Grenis Media
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker unpacks common misconceptions about curated deals.| AdMonsters
Benefits of programmatic direct for website publishers include guaranteed ad deals, higher revenue, and strong advertiser partnerships.| Target Video
Google’s surprise shift to pump the brakes on third-party cookie deprecation is sending shockwaves. What's next?| AdMonsters
Technology has radically transformed talent acquisition strategies, enabling recruiters to source with greater speed, precision and cost-effectiveness. One of the key elements of modern talent sourcing is programmatic job... Read more| RecruitingDaily
Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices.| AdMonsters
Learn the basic components of programmatic advertising in this quick overview.| blog.ex.co
Learn everything about interstitial ads with this A to Z guide for publishers. Discover how to use them effectively and boost your revenue.| AdPushup Blog