Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement.| Competitive Intelligence Alliance
Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000.| Competitive Intelligence Alliance
Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging.| Competitive Intelligence Alliance
With the rise of sales enablement platforms and Big Data, it has actually never been easier to prove the ROI of your enablement charter. You just have to know which metrics to track and how to track them.| Competitive Intelligence Alliance
Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams to deliver the best possible sales interactions and conversations with customers.| Competitive Intelligence Alliance
As geopolitical tensions escalate and regulatory uncertainty deepens, many organisations on the continent see digital sovereignty as a strategic imperative. The post Digital Sovereignty in Europe in 2025: What’s “Plan B”? appeared first on IDC Europe Blog.| IDC Europe Blog
Over the years, I’ve noticed one pattern repeat itself: when people hear “sales enablement,” their minds often go straight to training. And to be fair, that’s understandable as training is often the most visible part of what we do. But it’s also just one piece of a much bigger puzzle. The post Sales Enablement Program: What It Is and Why It’s Not Just Training appeared first on Federico Presicci.| Federico Presicci
It happens even to seasoned sales reps. You pour your energy into a perfectly crafted pitch only to have it fall flat with someone who isn’t in a position to make a decision. Or you’re one of five other companies they’re considering, and you can only assume they went in a different direction because you never heard back after following up multiple times. In many ways, sales still feels like a numbers game. The way customers buy has changed dramatically, but quotas haven’t. Reaching re...| Brand & Capture
Unpack the differences between RevOps and Sales Ops and decide which one will yield the best results for your team. Our latest blog post shows you how.| www.kunocreative.com
Discover how to bring order to AI-driven chaos with structured enablement that empowers sellers, enhances content, and drives measurable impact.| Sales Enablement Collective
Catch up on every session from Sales Coaching Summit including sessions from Microsoft, IBM, Google, LinkedIn and more.| Sales Enablement Collective
Before I started building pipelines in HubSpot, I used them as a salesperson. I remember deal stages that made no sense, the ten required fields just to move a deal forward and the dashboards that looked impressive but didn’t reflect reality. Many companies build pipelines with the best intentions. They want visibility, consistency and [...] The post How to Design a Pipeline That Sales Teams Actually Want to Use appeared first on Simple Machines Marketing.| Simple Machines Marketing
Discover 16 cross-functional collaboration metrics to measure alignment, track enablement impact, and improve handoffs, launches, and seller support.| Federico Presicci
One of Marketing’s key jobs is to help Sales sell. But companies, and therefore marketers, have different attitudes and approaches to where marketing ends, and sales enablement begins. I’ve written before about providing Sales with a toolkit. I believe marketers in organizations that lack a sales enablement function may need to take a few extra … Continue reading "Marketers: Are you enabling your sellers?" The post Marketers: Are you enabling your sellers? appeared first on Crystal Clea...| Crystal Clear Communications
Celebrating 20 years of sales training and enablement milestones, innovation, and global growth at Janek Performance Group.| www.janek.com
Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
In today’s technology landscape, having an innovative product is just the starting point. What truly sets successful tech vendors apart is their ability to demonstrate clear, measurable business value and return on investment (ROI) to their customers. The post Unlocking measurable business value: the essential guide for technology sellers appeared first on IDC Europe Blog.| IDC Europe Blog
AI is everywhere in HubSpot right now. Some features have been quietly embedded in your workflows for a while, while others (like Breeze Copilot and AI Agents) are newer, louder and harder to ignore. But with so many tools packed into the platform, the real challenge isn’t “What can AI do in HubSpot?” It’s [...] The post HubSpot AI: What’s Actually Useful (and What to Skip) appeared first on Simple Machines Marketing.| Simple Machines Marketing
Imagine you’re a manufacturer whose sales approach has been to compete on price, and that’s worked well for you. Then, due to a change in economic conditions, a critical raw material you can’t substitute for has skyrocketed in price. Correspondingly, you have to raise your own prices and inform your customers of that change and […] The post How to Sell Value and Not Just Price first appeared on Janek Performance Group.| Janek Performance Group
Tips and best practices that can help you transition from face-to-face into virtual selling.| Janek Performance Group
Discover the most comprehensive list of sales enablement metrics to track impact, improve performance, and align with strategic goals.| Federico Presicci
When e2Companies came to Kuno Creative, they had an innovative energy solution and a bold sustainability mission, but few marketing or sales materials. They didn’t have an inbound marketing strategy, a way to track who was engaging with their brand, or a documented process for following up with leads. Today, they’ve built a powerful web presence, created industry-specific sales collateral, and are training new team members and channel partners to tell their sustainability story with confi...| Brand & Capture
Generate high-value account conversions and maximize ROI. Here are some actionable tips for seamless ABM-sales collaboration and success.| www.kunocreative.com
Sales process optimization with automation, CRM tools, and buyer-aligned strategies. Empower your team to close more deals—click to boost performance!| Floworks
Learn how we use contextual guidance and Supered to improve HubSpot adoption and increase ROI on the investment.| Simple Machines Marketing
During our fantastic Sales Enablement Festival in October 2021, Georgia Watson, Enablement & Skills Transformation Lead at IBM, led a panel discussion all about why sales enablement is the key to sustainable revenue growth.| GTM Alliance
There’s more to sales enablement than just numbers, but a well-designed sales enablement strategy should have a measurable impact on sales results and revenue. The challenge is identifying and tracking the right metrics.| GTM Alliance
Sales people are crucial for Go-to-Market success. You can put hours upon hours into nailing your product’s positioning and messaging, but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams.| GTM Alliance
Learn five effective ways to promote your case studies—from email to paid ads—so you can turn customer success stories into powerful marketing tools.| emarketingplatform.com
Sales enablement is booming - but what is it all about? In this article we dive into the definition of sales enablement, and what sales enablement is.| GTM Alliance
I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together.| GTM Alliance
Discover why your CRM might be falling short on ROI and learn how to fix it with better data, team alignment, automation, and actionable customer insights.| emarketingplatform.com
Improve your sales proposals with our tips! Learn how to write strong sales proposals that engage customers, differentiate from competitors, and close deals.| Janek Performance Group
In sales, some of your closest relationships often start with an email. We share several tips for writing more effective prospecting emails.| Janek Performance Group
In this article, you'll learn practical strategies to build brand relevance, the traits we targeted when hiring a world-class team, and how we fostered a culture of inclusivity. On top of all that, I’ll share the core leadership principles that empowered us to achieve the seemingly impossible.| GTM Alliance
In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline.| Competitive Intelligence Alliance
Here are 5 competitive enablement best practices to get your enablement program off to a flying start.| Competitive Intelligence Alliance
In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great.| Competitive Intelligence Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
Explore the key differences between product enablement and product marketing, how they complement each other, and their roles in driving business outcomes.| Federico Presicci
As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏| Competitive Intelligence Alliance
Learn why emotional intelligence is a vital skill for sales professionals to master and how it can lead to better customer relationships and more sales.| www.janek.com
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
Use these data-driven Sales Enablement insights to step up sales force performance, buyer engagement and company revenue growth. The post The Top 5 Sales Enablement Trends in 2025 appeared first on Johnny Grow.| Johnny Grow
Discover the essential sales enablement skills needed to build a successful career. Explore foundational skills, role-specific skills, and emerging skills.| Federico Presicci
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
Upselling and cross-selling are major revenue drivers. Learn what they are, when to use them, and basic do's and don't's in this blog post.| Janek Performance Group
Explore the evolving roles within sales enablement, from generalists like specialists, managers, and directors to more specialised positions.| Federico Presicci
Learn how you can use A.I. to generate leads, increase efficiency, and more to help your sales, marketing, and service teams.| Hivehouse Digital
Discover expert insights on when and how to build a successful sales enablement function. Learn why timing and execution are critical and how to avoid common pitfalls.| Federico Presicci
Discover the key to effective sales enablement: linking knowledge, actions, outputs, and outcomes to drive measurable results.| Federico Presicci
One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, […] The post Losing sales because buyers see you as a commodity? Do these 3 things! appeared first on Cerebral Selling.| Cerebral Selling
Discover the simplest and most impactful way to approach sales enablement, focusing on outcomes, outputs, and obstacles.| Federico Presicci
Explore the journeys of 17 sales enablement directors as they share their daily routines, responsibilities, and skillset.| Federico Presicci
Discover why sales enablement is essential for driving business outcomes. Learn about its role, purpose, and how it equips revenue teams.| Federico Presicci
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
Explore my modern sales enablement specialist job description, including responsibilities, skills, and experiences required to succeed in the role.| Federico Presicci
Boost your team's sales readiness with these 10 practical sales role-play scenarios. Discover how to prepare your sales reps for real-world challenges and keep them sharp with engaging, AI-driven practice sessions.| Quantified AI
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck.| Competitive Intelligence Alliance
With a cross-functional Go-to-Market strategy where sales can confidently mesh their persuasion and charisma with product knowledge, you’re looking at much higher win rates and, therefore, much higher revenue.| GTM Alliance
Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that.| GTM Alliance
Learn about partner enablement - what it is, how to enable different types of sales partners, and how it relates to sales enablement.| Federico Presicci
Learn what sales effectiveness is, how you can measure it, and what sales enablement can do to make sales teams more effective.| Federico Presicci
Find out what are the 14 most costly sales enablement mistakes and how you can avoid them.| Federico Presicci
Discover how storytelling can enhance your sales efforts, making pitches 22 times more memorable. Learn effective techniques and see real-world examples of storytelling in sales.| Quantified AI
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment.| GTM Alliance
Unlock the power of sales confidence surveys. Learn how to measure, interpret, and enhance team performance to maximize sales success.| GTM Alliance
Improve your sales pitches with effective strategies, including audience understanding, value propositions, and AI tools like Quantified. Drive conversions and success.| Quantified AI
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance
This is how using HubSpot helps you align your marketing and sales teams to increase business growth, improve customer experience, and more.| Hivehouse Digital
Satisfaction & Market presence scores make up your ranking on G2. This post is about how to optimize for more discoverability | reviewflowz| reviewflowz
When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today.| Product Marketing Alliance
Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better […]| Marketing Campaign Development Blog
Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business.| GTM Alliance
Sales Tech and Innovation Hub A Critical Look: Opportunities and Limitations of AI for Sales Professionals WATCH NOW Sales professionals always seek ways to stay ahead of the competition and improve performance. With the rise of artificial intelligence (AI) in various industries, including sales, there is both undeniable excitement and growing concern about its limitations ...| Vendor Neutral
Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets WATCH NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.” But not so fast; how do you deliver customer ...| Vendor Neutral
Sound sales tech procurement aims for 2023| Vendor Neutral
Sound sales tech procurement aims for 2023| Vendor Neutral
Create a healthy company culture to drive sales tech stack impact| Vendor Neutral
Our hub pulls people together in a collaborative space to share problems and solutions around sales tech and first up is CRM adoption.| Vendor Neutral
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance
Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success.| Product Marketing Alliance
Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA.| Product Marketing Alliance
This is describing the reality of sales leaders today and on top using best practices what should be considered to engage with your team.| salesand.co
This paragraph describes the commercial excellence activities to cover in a day to day. It is a mix of strategic and operational tasks| salesand.co
We all know that the pandemic has accelerated strategies around digital transformation, social responsibility, data security etc. But no surprise to see that top priorities, for nearly 25% of the CEOs, are also areas in which commercial excellence works to improve: Help reach specific goals for corporate revenue growth Identify new data-driven business opportunities Enable […]| salesand.co
This paragraph is to stress the importance of strategy execution and competency development in the countries and markets where sales operates| salesand.co
There are many sales enablement tools out there. This list helps you find the best fit for your business.| IMPACT
Learn about what sales enablement content is and how it can help elevate your B2B sales process. | Saleslion| Saleslion
In a recent episode of Let's talk ABM, we spoke to Mujesira Dudic, Director of ABM, Financial Services at Capgemini, about her transition fro Sales to ABM. Here are the key takeaways.| insights.strategicabm.com
Learn how to improving time management can help your sales team improve sales effectiveness within your B2B sales process. | Saleslion| Saleslion