About a year ago I wrote about ontologies in psychology and how the unacknowledged assumptions of “substance ontology” had led late 20th century work to its failure to comprehend individuals. A friend of mine, a practicing psychologist who had started a local university psychology program, had alerted me to the problem as he was frustrated by the failure of academic work to be of any value when treating individual human beings. I recommend investigating the process approaches which are de...| Doug Garnett’s Blog
Having looked deeply into differentiation and distinction in Part I and Part II of this series let’s turn to the research and discussions which started the great battle between the two. That leads us to the work of the Ehrenberg-Bass Institute for Marketing Science (EBI) and Professor Byron Sharp’s book How Brands Grow. The entire team at EBI are an outstanding resource for marketers and often the best source for good research work on marketing issues and Sharp’s book is an outstanding ...| Doug Garnett’s Blog
Just over a week ago we looked at how the practices of Differentiation and Distinction are fundamentally different with respect to time. We saw, in this analysis, that differences in a product may matter to a consumer for only a very short time then leave behind a conclusion to prefer a product. By contrast, distinctiveness matters for a brand and must be stable and continual through time in order to be effective. Continuing to explore the complex nature of these qualities, in today’s post ...| Doug Garnett’s Blog
Random thoughts of using AI today at work and in businesses in general.| ariel lim consulting
You finally made the decision to put up your own business.| ariel lim consulting
Using the four actions framework can help you craft a strategy that is different from your competitors, making you stand out.| ariel lim consulting
Discover how you can lead your business to thrive in today's business environment. Don't read this if you simply want to survive in the post-pandemic world.| ariel lim consulting
A few years ago, I worked with a manager who spent a lot of resources developing a grand marketing plan in the form of a PowerPoint document. We never opened it again.| ariel lim consulting
