Slides from Balderton Webinar on Aligning Product and GTM Using Customer Value Metrics - Kellblog
Slides from a presentation on how to align product, sales, and marketing teams using customer value metrics| Kellblog
Today, I presented at SaaS Metrics Palooza 2025 on the differences between selling work and selling software. I’d like to thank my metrics brother, Ray Rike, for inviting me to speak and I’d like to thank everyone who attended the … Continue reading → The post Slides From My SaaS Metrics Palooza 2025 Session on Selling Work vs. Selling Software appeared first on Kellblog.| Kellblog
Slides from a presentation on how to align product, sales, and marketing teams using customer value metrics| Kellblog
If you’re involved in the go-to-market (GTM) function in your organization, your tech stack likely consists of tools like Salesforce, Marketo and Outreach. Individually, these and other GTM tools are […] The post Agentic AI Will Replace the Bloated GTM Stack and Reclaim the Day: Here’s How appeared first on Modern Marketing Today.| Modern Marketing Today
Have you ever wondered how to track affiliate sales accurately? With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue. That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture […]| Analytify
Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business? External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions. That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of […]| Analytify
Have you ever wondered how to track button clicks in Google Tag Manager? Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking […]| Analytify
Traditional B2B sales is broken. Every buyer has been burned by overhyped AI promises, creating a massive trust deficit. Here's how smart companies are rewriting GTM rules to win in the AI era—from outcome-based pricing to security-first messaging. The playbook has changed completely.| Deepak Gupta | AI & Cybersecurity Innovation Leader | Founder's Journey from ...
Flávio Valiati compartilhou estratégias de Go-to-Market e ABM para conquistar grandes contas no podcast ABM na Prática. Em um mercado B2B altamente competitivo, estratégias sólidas de Go-to-Market (GTM) e Account-Based Marketing (ABM) tornaram-se essenciais para conquistar grandes contas e impulsionar crescimento sustentável. No episódio do podcast ABM na Prática apresentado por Felipe Spina, o convidado […]| Account-Based Marketing
AI is transforming how SaaS companies find and convert customers. While traditional companies struggle with 32% conversion rates, AI-native firms hit 56%. Learn how automated GTM agents work 24/7 to spot prospects, track competitors, and optimize revenue—with real results.| Deepak Gupta | AI & Cybersecurity Innovation Leader | Founder's Journey from ...
Se tem uma coisa que aprendi vendendo para enterprise é que resultados consistentes não vêm de ações isoladas. Eles nascem de um plano claro, repetível e mensurável um blueprint que alinha marketing, vendas e dados em torno das mesmas contas, com a mesma tese e o mesmo relógio. Foi exatamente sobre isso que conversamos no […]| Account-Based Marketing
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) When working not only with GA4 but also with Google Ads and other Google products, the term “Google Tag” frequently comes up. However, opportunities to actually discuss “What exactly […] The post Basic Knowledge of the “Google Tag” Every GA4 Manager Should Know first appeared on Ayudante.| Ayudante
Some background information on my recent coauthored paper on aligning product and go-to-marketing using customer value metrics| Kellblog
Discover all 140+ Clay integrations and enrichments. From CRM platforms like HubSpot and Salesforce to data enrichment tools like Apollo and ZoomInfo, learn how to automate your GTM workflows with Clay integrations. The post 140+ Clay Integrations w/ Enrichments and Use Cases appeared first on Mike Fishbein.| Mike Fishbein
featured image| sweetcode.com
Why use Google Tag Manager? GTM implementation delivers various valuable benefits, which primarily help digital marketing professionals and entrepreneurs, along with analysts and builders. The greatest strength of Google Tag Manager (GTM) emerges through its ability to offer flexible collaboration features. The three different divisions can collaborate through one unified dashboard, which reduces mistakes and […]| Dotin Digital Academy
The post Guide to Building a Go-To-Market Team That Delivers appeared first on DemandScience.| DemandScience
The post Guide to B2B Go-To-Market Channels appeared first on DemandScience.| DemandScience
The post What Is a Go-To-Market Strategy? appeared first on DemandScience.| DemandScience
The post What Is a Go-To-Market Model and Why Do You Need One? appeared first on DemandScience.| DemandScience
Want to launch smarter? A go-to-market (GTM) strategy helps align teams, define positioning, and drive outcomes. Learn how to build a GTM plan that delivers results.| Walker Sands
Market success is built on building credibility in the market. This requires creating Lightning Strike & Rolling Thunder moments.| KickStart Alliance - Customer Success Consulting
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) GA4 includes several metrics that require an understanding of engagement, such as “Engaged Sessions” and “User Engagement.” Additionally, the “Bounce Rate” metric, commonly used in Universal Analytics (UA), […] The post Basic Concept of “Engagement” in GA4 first appeared on Ayudante.| Ayudante
Learn what true cross-functional alignment means and how it is achieved.| Federico Presicci
The Data Layer in GTM stores data for tracking user interactions, ensuring accurate, organized data collection for analytics and marketing.| Analytico
Tracking Facebook events with Google Tag Manager helps optimize ad targeting, measure conversions, and enhance marketing campaign performance.| Analytico
Google Tag Manager Trigger activate tags based on specific events or conditions, essential for accurate tracking.| Analytico
This is a guide on how to install Google Analytics 4 with Google Tag Manager. Learn how to effectively use GTM during installation and beyond.| MeasureSchool
Explore 10 common machine learning pitfalls in Go-To-Market (GTM) strategies and how to avoid them. Understand how AI is used for customer segmentation, lead scoring, and market analysis.| Show Me The Data
This is a guide on Google Tag Manager and Google Analytics 4 naming conventions with examples. Learn the naming conventions & best practices.| MeasureSchool
This is a guide on the Google Tag Manager container diagnostics. Learn what it is, where to see it, its benefits and limitations.| MeasureSchool
In this guide on Google Tag Manager server-side tagging, we'll set it up by creating a GTM server container and providing a GTM server on the GCP.| MeasureSchool
This is a guide on Google Tag Manager triggers. Learn all trigger types and their use cases, and best practices for using them.| MeasureSchool
This is a guide on Google Tag Manager variables. Learn what they are, the two variable categories in GTM, and the types under each.| MeasureSchool
This is a guide on how to set up Meta Pixel. Learn the two methods of installing Meta Pixel on your website to measure your ad performance.| MeasureSchool
This is a guide on Google Tag Manager tags. Learn about tag types, how they work, and some examples you can use for quick configurations.| MeasureSchool
