The appeal of traditional journalism to engaged, coveted audiences is still “news” to many major advertisers. But when established publishers try to make that case, marketers cite that brand safety concerns are top of mind. “I tell [those advertisers] it’s a miss, to be honest,” Mike Irenski, SVP, Programmatic Strategy, Newspapers & TV at Hearst, [...]| Beet.TV
When I stepped up to the microphone at The Hoxton Holborn to welcome our guests to Audio Days London 2025, the energy in the room was undeniable. Ninety-plus digital audio leaders, experts, and enthusiasts had gathered, coffees in hand, ready to dig into the future of audio. To break the ice, I asked a simple […] The post Audio Days London 2025: Closing the Gap Between Audio and Investment appeared first on AdsWizz.| AdsWizz
Programmatic advertising has taken over the digital world. It’s fast, automated, and helps advertisers stretch their budgets further. Globally, programmatic now dominates display ads, capturing nearly 90% of all spend in 2025 and accounting for more than 96% of new growth in the category. It also represents nearly three-quarters of connected TV buys. Now advertisers […] The post Scaling Podcast Revenue With Smarter Programmatic Strategies appeared first on AdsWizz.| AdsWizz
The advertising industry’s fixation on serving maximum impressions continues to damage brand affinity and user experience, argues Adam Gendelman, VP, Head of Sales and Operation...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditio...| Beet.TV - The Root to the Media Revolution
For some industry insiders the morning of 5 September 2024 might have been stressful. Marketing specialists saw emails from Google that announced a big change in how Google Ads operate on Parked Domains. In short, starting in October, the new Google Ads accounts will not have Paid Search and PMax enabled by default for parked […] The post Understanding Google’s Changes to Content Suitability for Parked Domains in Google Ads appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
BNPLs are nothing new in 2025, and over the last couple of years we have all grown accustomed to these solutions. Both from the perspective of a consumer, and in the ad-tech industry. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce […] The post Brand-Safe Buy Now Pay Later Advertising in 2025 appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that's due to the vast differences bet...| Beet.TV - The Root to the Media Revolution
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
At IAB ALM 2025, leaders dissected the future of advertising, from AI's rapid evolution to the open web's fragile state.| AdMonsters
See how zvelo's security intelligence helps partners to navigate cyber risks and content challenges with advanced web filtering capabilities.| zvelo
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
Kerel Cooper, GumGum’s CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key 2025 ad tech trends.| AdMonsters
Adform's Elena Turtureanu digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.| AdMonsters
Unlocking Q3 Growth: Email Placements Surge in Commerce Media. Discover how much more supply there is to unlock in your Zeropark media buying.| Zeropark Commerce Media
Join us for an exclusive LinkedIn Live recap featuring Jana Meron, the new VP of Revenue Operations and Data at The Washington Post.| AdMonsters
Generate steady revenue with content monetization! Learn the most efficient strategies that can help you turn your blog or website into a profitable venture| Zeropark Commerce Media
Join Zeropark on a journey to maximize advertising efficiency in Q4 2023, with consumers set to spend more than ever this holiday season.| Zeropark Commerce Media
The 'Brand Safety' and 'Suitability' industries have financially crushed the news business by keeping ads away from articles that its 'sentiment analysis' algorithms think will make people sad or upset.| 404 Media
