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Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV
https://www.beet.tv/2025/08/lou-paskalis-data-budgets-will-grow-faster-than-ad-spending-as-recession-fears-loom.html
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lou paskalis
AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditio...
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