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Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth – Beet.TV
https://www.beet.tv/2025/04/publicis-medias-samantha-lim-brand-safety-and-measurement-are-key-to-gaming-ad-growth.html
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gaming
measurement
brand safety
publicis
publicis media
samantha lim
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that's due to the vast differences bet...
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