The Brief: Football Manicures and ‘V.I.PEE’ Stalls
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.| Event Marketer
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up with experiential potty parties. Lipton […] The post Experiential Marketing Trend of the Week: Potty Parties appeared first on Event Marketer.| Event Marketer
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, this month and Las Vegas […] The post Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation appeared first on Event Marketer.| Event Marketer
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire on Sept. 19 at a historic opera house in Brooklyn, NY. As part of a strategic shift toward engaging younger, diverse consumers, the brand fused two unlikely art forms—hip-hop and ballet—to deliver “DS2 Remixed: The Ballet,” a sophisticated, culture-forward dance performance that was […] The post How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art ...| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters. The post The Brief: Farmer’s Barkets and Hair Monsters appeared first on Event Marketer.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.| Event Marketer
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite| Event Marketer
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles| Event Marketer
We spotted branded vehicles all over the road and parked in a few unexpected areas on-site at Super Bowl LIX. Check out the top eight.| Event Marketer
This year marked New Orleans’ 11th time hosting the Super Bowl, and, as expected, the Big Easy certainly showed it knows how to party. Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX.| Event Marketer
This week’s hot topics in experiential cover Blue Diamond's Nutty Cruiser, Kiehl's slope-side skincare and Pret's Matcha Moments.| Event Marketer
Take a spin through top SDCC 2024 brand experiences found outside the convention center. No San Diego Comic-Con badge required.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and a new mascot called Fab Daddy.| Event Marketer
