It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up with experiential potty parties. Lipton […] The post Experiential Marketing Trend of the Week: Potty Parties appeared first on Event Marketer.
