In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, this month and Las Vegas […] The post Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation appeared first on Event Marketer.
