Key lessons on building a brand from scratch
Building a brand from scratch isn’t easy. Here’s how I navigated pivots, rebrands, and growth strategies as a first-time CMO with a small budget.| CMO Alliance
Why optimism and empowerment deliver better marketing results than fear.| CMO Alliance
Building a brand from scratch isn’t easy. Here’s how I navigated pivots, rebrands, and growth strategies as a first-time CMO with a small budget.| CMO Alliance
Don’t waste budget on AI hype. Get expert tips on when to build AI products and how to drive ROI from your investment.| Product-Led Alliance | Product-Led Growth
Why optimism and empowerment deliver better marketing results than fear.| Product Marketing Alliance
What if the only constant in your career is change itself?| Product Marketing Alliance
Discover expert leadership development strategies to engage, empower, and retain top talent in your sales enablement team.| Sales Enablement Collective
Master partner enablement with strategies that drive real results and empower every partner in your ecosystem.| Sales Enablement Collective
Discover why quick fixes fail in leadership development & how sales enablement pros can build lasting, authentic leaders.| Sales Enablement Collective
Discover how Grammarly’s AI-powered communication, personalization, and AI agents are reshaping the future of writing and collaboration.| AI Accelerator Institute
I’m going to share with you the importance of storytelling and how it can impact your day-to-day, especially within the customer success org.| Customer Success Collective
With rumors of a potential recession hitting the US over the next 12 months, it’s no surprise that a burning topic in finance right now is how to survive an economic downturn.| Finance Alliance
With all these advances in technology, the question comes up: what makes AI different from a camera that captures the presence of someone else's creation? And here, the answer is copyright.| Product-Led Alliance | Product-Led Growth
Discover the three traps that cause product failure – and how you can avoid sleepwalking into the disappointment factory.| Product-Led Alliance | Product-Led Growth
My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences.| Customer Marketing Alliance
Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success.| Customer Marketing Alliance
In an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?| Customer Marketing Alliance
Elevate marketing impact beyond campaigns. This guide reveals 4 principles for innovating your operating model to drive lasting growth.| Customer Marketing Alliance
Struggling to measure sales training? Steal Spotify's simple ROSIE framework to prove the true impact and ROI of your programs.| Sales Enablement Collective
When you think of the most advanced, cutting-edge AI organizations in the world, does the U.S. State Department come to mind?| AI Accelerator Institute
The journey from recognizing challenges in retention to implementing effective solutions is both intricate and rewarding. In this article, unravel strategies to address retention.| Product-Led Alliance | Product-Led Growth
How finance leaders can harness AI, automation, and business insight to drive growth, manage risk, and stay relevant in a changing world.| Finance Alliance
Russell Kaplan talks about data-centric AI in practice and what he's learned at scale AI, working with hundreds of CV teams, about what it takes to make machine learning work well in production.| AI Accelerator Institute
My name is Scott Niemann, I’m Director of Product Management at Revenera. In this article, I’m going to talk about optimizing software product ops in a hybrid world and why the hybrid concept is important.| Product-Led Alliance | Product-Led Growth
In this exclusive article, Senior Product Marketers Shishir Agrawal and Abhishek Bathla tackle the delicate art of product-market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation.| Product-Led Alliance | Product-Led Growth
Unsure how to inject the voice of your target customer within your product marketing strategy? Amazon’s Kristina Volovich provides an insight into her top tips.| Product Marketing Alliance
Learn how owning ROI modeling in sales enablement can boost sales performance and align your team with revenue-driving goals.| Sales Enablement Collective
Struggling to get your GenAI prototype into production? Discover how LLMOps helps streamline deployment – fast, scalable, and reliable.| AI Accelerator Institute
Discover expert insights on how to secure LLMs with the fastest guardrails in the industry, ensuring AI performance, safety, and reliability at scale.| AI Accelerator Institute
Chief AI Officer & founder Bob Friday shares how AI is transforming networking – from enterprise adoption to self-driving networks.| AI Accelerator Institute
AI exploded in 2023 – and so did the risks. Hallucinations, bias, toxic outputs… one wrong move can tank your brand. The secret? Read to find out.| AI Accelerator Institute
Andrea Wang, Principal Product Manager for Growth at Amplitude, shares some of her personal experience with scaling out the growth team, including what you need to consider and finding the best talent.| Product-Led Alliance | Product-Led Growth
Master change with agile FP&A—turn uncertainty into opportunity through flexible forecasting, data-driven decisions, and smarter collaboration.| Finance Alliance
Amy King, CMO at Relias, shares how to build marketing teams that embrace change through trust, motivation, and influence.| CMO Alliance
I’m Smriti Motwani, VP of Operations, Product & Engineering at Palo Alto Networks, and I want to spend some time focusing on ops and the importance of the product lifecycle framework in product operations.| Product-Led Alliance | Product-Led Growth
I’d like to start at the very core of what drives business outcomes when we build digital products for users. And that’s actions. Actions in our products, actions in our workflows, actions in a website, and actions in our mobile apps. The more actions, the more successful those products will be.| Product-Led Alliance | Product-Led Growth
Carly Lehner discusses enablement metrics 101: Why metrics matter, which metrics to use, and how to use data to inform your enablement strategy.| Sales Enablement Collective
Maggie Callahan's comprehensive guide explains the importance of the operating cadence, and how to conquer it to optimize your sales coaching time.| Sales Enablement Collective
In this article, I'm going to walk you through how to decode customer churn. Before I delve into the crux of the matter, allow me a moment to set the stage for our topic. Then, I'll give a quick background, so you understand where my experience comes from.| Customer Success Collective
Create social content your audience will love.| Marketing Alliance
In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides.| Customer Success Collective
Seasoned enablement pro Thomas explains the purpose and utility of an enablement strategy, and shares a framework you can adopt to move your team from reactive to proactive.| Sales Enablement Collective
Discover how the NHS’s GOSH is using large language models and AI to transform pediatric healthcare, improving outcomes for rare disease treatments.| AI Accelerator Institute
Discover how to boost LLM performance and output quality with exclusive tips from Capital One’s Divisional Architect.| AI Accelerator Institute
Learn about the key benefits of scenario planning and how it can be integrated into strategic and financial planning cycles.| Finance Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
My name is Roshni Uppala, Senior PM at Amazon. In this article, I’ll be sharing my thoughts on how to instill a customer-first approach into everything you do. I want you to come away from this knowing how to incentivize customers in a number of key ways.| Product-Led Alliance | Product-Led Growth
If you’ve ever doubted an AI-generated forecast, this article shows you how to finally understand and trust the numbers.| Finance Alliance
A key performance indicator is a critical way of tracking your progress toward some sort of goal or intended result. So in the case of an accessibility KPI, we're trying to have some sort of accessibility goal in mind and track how we’re getting to reach that goal.| Product-Led Alliance | Product-Led Growth
By analyzing historical sales data, marketing efforts, economic indicators, and even customer sentiment, machine-learning models can identify patterns and trends that are difficult for humans to see.| Finance Alliance
Empathy is a critical skill. By putting ourselves in the shoes of our customers, customer success managers can better understand frustrations or roadblocks customers may be facing.| Customer Success Collective
In this article, we'll explore key lessons in implementation processes and corporate strategy, and how you can use them to achieve real, tangible results in your FP&A function. You'll also discover real-world examples and success stories to inspire and guide your own journey to success.| Finance Alliance
This blog explores how today’s CFOs are stepping beyond traditional finance roles to become strategic partners - driving growth, shaping business decisions, and turning financial insight into organizational impact.| Finance Alliance
Discover how generative AI is transforming drug discovery, medical imaging, and patient outcomes to accelerate advancements with AstraZeneca| AI Accelerator Institute
My name is Amanda Myres, Head of Product Marketing at Fullstory. In this article, I’ll talk about sanity-saving ways data can help keep cross-functional teams focused and aligned.| Product-Led Alliance | Product-Led Growth
Home to every second of footage from every Customer Success Collective event, this OnDemand hub is the only resource you need to learn from the very best.| Customer Success Collective
I believe that my experiences should drive the conversation with a customer or a leader. I also don't show up without a prototype, and the reason is if I have a prototype in front of you as a customer and I'm doing an interview, I've already changed you.| Product-Led Alliance | Product-Led Growth
What do Barack Obama, Oprah Winfrey, and Nikki Glaser have in common? They all excel in storytelling...and you can do (yes, even as a finance professional!). Here's how...| Finance Alliance
David Yates, CFO at Gresham, takes you on a journey through the intricacies of an M&A so you can unlock the best returns for your organization.| Finance Alliance
Transforming a company's approach from sales-led to product-driven requires careful navigation. Sylvain Grande shares his journey at PayFit, highlighting the importance of empathy, collaboration, and strategic integration.| Product-Led Alliance | Product-Led Growth
Your goal as a product manager, as someone who runs a business, would be to reduce the distance between when a customer is aware of your products and when they try out your product.| Product-Led Alliance | Product-Led Growth
Uncover the best working capital strategies for FP&A in this blog, which reveals how working capital management acts as a key cash driver.| Finance Alliance
The product metrics template provides a structured approach to tracking key performance indicators (KPIs) across user engagement, customer satisfaction, financial performance, product usage, and operations.| Product-Led Alliance | Product-Led Growth
Talking with users is the single most important thing to do when you're building a product. With every great product, customer feedback is at the root of it. You simply can't build a product without gaining insight into your users’ pain points.| Product-Led Alliance | Product-Led Growth
Mutual engagement plans, particularly CS-led mutual engagement plans can be very impactful when it comes to moving the needle forward and creating lasting partnerships with you and your customers.| Customer Success Collective
Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies.| Product-Led Alliance | Product-Led Growth
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Customer lifetime value is a metric or index that quantifies the amount of money a customer is expected to spend while doing business with an organization and has become very useful for defining success.| Customer Success Collective
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
The topic of this article is all about creating an effective voice of the customer program. I’m going to show you some effective strategies for implementing an effective VOC program in a few succinct steps, focusing specifically on| Customer Success Collective
Want to learn how to transform your data into powerful narratives that shape the future of your business?| Finance Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."| Product Marketing Alliance
I’m going to focus on a really crucial element for customer success: how do you prove the value of customer success to your organization and customers?| Customer Success Collective
Missy Martin, former Account Manager and Jason Monahan, Sales Executive at Vancery, show how the platform effectively streamlines research data.| Product Marketing Alliance
Hannah O'Meara, Senior Manager, Revenue Operations at Tripadvisor, examines how to properly utilize data in your RevOps function.| Sales Enablement Collective
Discover key strategies and advanced best practices essential for building a strong social media support team, effectively utilizing AI, and ultimately creating a more responsive and engaging customer experience.| Customer Success Collective
Driving customer retention and growth is critical, and a powerful tool for this is win-loss analysis. In this article, explore how win-loss analysis can fit into your broader CS objectives.| Customer Success Collective
Building a strong customer advocacy program is essential for driving brand awareness and revenue growth. In this article, discover strategies and components that make up Workday's customer advocacy program, from defining goals and understanding personas to aligning with sales and measuring success.| Customer Marketing Alliance
In this article, I'm going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.| Customer Success Collective
My name is David, and I work at LinkedIn, where I lead a team of customer success managers out of EMEA. We work with the largest global clients in the LinkedIn Sales Solutions business.| Customer Success Collective
We all know that effective collaboration is the key to success in any organization. However, sometimes collaborating across departments is easier said than done.| Customer Success Collective
Empowering your customer success team through effective onboarding is crucial for driving customer satisfaction and reducing churn. In this article, discover strategies and practical steps for elevating your onboarding process.| Customer Success Collective
Empowering your CS team is the key to reclaiming your sanity. In this article, discover strategies and practical steps for implementing effective knowledge transfer methodologies to transform your CS operations.| Customer Success Collective
April Dunford unveils the art of crafting a sales pitch that speaks to B2B buyers. Transform your strategy with insights and real-life examples.| Revenue Marketing Alliance
Never miss a piece of content again! Join other RevOps professionals and sign up to our newsletter, delivered straight to your inbox.| Revenue Operations Alliance
We're a platform for experts, by experts, and that's why we value your insights so much. If you have an idea, we want to read it, and so does our community.| Revenue Operations Alliance
Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy.| Customer Marketing Alliance
Finding and defining your purpose in a professional role can be challenging and rewarding. Kelly Paterson, Director of Account Management at Workable, shares the strategies and outcomes of a four-week program designed to help her team discover and embrace their purpose.| Customer Success Collective
Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points.| Product Marketing Alliance
Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing.| Marketing Alliance
Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done.| Product Marketing Alliance
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
In an environment where the stakes for maintaining and expanding business relationships are higher than ever, being proactive and focused on ROI is essential.| Customer Success Collective
Discovering the incredible capabilities of generative AI in customer success can be an exciting, if not, challenging journey. And when it comes to its application in SaaS businesses, AI thoroughly redefines how we engage, understand, and deliver value to our customers.| Customer Success Collective
Suyog Gandhi, Director of Customer Success at Salesforce, unravels strategies and approaches for personalization.| Customer Success Collective
