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Product Marketing Alliance
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How to craft KPIs for a killer competitive program
https://www.productmarketingalliance.com/how-to-craft-kpis-for-a-killer-competitive-program/
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"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."
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