As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is losing its seat at the decision-making table.| AdExchanger
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...| Beet.TV - The Root to the Media Revolution
The Trade Desk will join the S&P 500 this week. But Robinhood and AppLovin were both notably snubbed.| AdExchanger
Wish you could read a CMO's mind? C-level marketers share what agencies should stop and start doing—direct from a live Q&A. No fluff. Just actionable intel.| Sakas & Company
As a CMO, I often hear the term "360-degree marketing" or "omnichannel marketing" thrown around like a buzzword, but what does it really mean?| CMO Alliance
Maximise the impact of your comms strategy in just 3 months| Say Communications
After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. (Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”) Inside, […]| Arrant Pedantry
Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit.| CMO Alliance
Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding.| CMO Alliance