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How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back | AdExchanger
https://www.adexchanger.com/data-driven-thinking/how-vanity-metrics-stole-marketings-credibility-and-how-cmos-can-get-it-back/
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Tagged with:
mckinsey
cmos
performance marketing
cfos
data-driven thinking
ian baer
melissa mcguire
measurement and attribution
As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is losing its seat at the decision-making table.
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