Brands must put their communications on speed to respond to viral moments Trend loyalty is replacing brand loyalty, says a new report. The major change is that customers are displaying loyal to products rather than brands, driven by trends on social media so programs must react to viral trends . . . We are really […] The post Move to trend loyal picks up the pace for customer preferences appeared first on Loyalty Magazine.| Loyalty Magazine
We’ve been busy adding a number of handy new features to our MasterVision service over the last few months. Here’s a quick round-up for anyone who hasn’t yet had the chance to try them out. Year-to…| The DataSalon Blog
Evolving customer expectations and tough trading environment challenge retailers It will surprise no-one that customers are expecting more from their loyalty programs, or that these are failing to deliver. What is concerning from a new study is that programs are ignoring the divide between customer wants . . . We are really sorry to say […] The post More forks in the road for retail loyalty as programs fall behind appeared first on Loyalty Magazine.| Loyalty Magazine
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of information. In theory, this empowers brands to make smarter, more precise decisions. But it’s time for a reality check. Many organisations find themselves paralysed by lengthy internal processes and the sheer volume of data. Organisations are struggling to extract meaningful insights, quickly. Decision-making remains slow, provi...| Marketing Gazette
Any journals publisher will know that understanding the structure of the organizations that make up their customer base, and the relationships between those organizations, is hard. Organizational s…| The DataSalon Blog
Harry Hanson-Smith, VP UK&I and Northern Europe for Dynamic Yield by Mastercard, explores how empathetic AI is transforming customer relationships.| Marketing Gazette
Arjan van den Berg, is the senior partner director at ContactCenter4ALL, analyses what needs to power back-end operations to drive the connected contact centre of the future.| Marketing Gazette
For journals publishers, a holistic consideration of customer data makes sense – you can’t provide the best service, or make the most of sales and marketing opportunities, unless you understand all…| The DataSalon Blog
The intelligence gained from custom ChatGPT chat logs is a goldmine of information for your business. Follow this easy step-by-step guide for key insights.| CustomGPT
