Brands must put their communications on speed to respond to viral moments Trend loyalty is replacing brand loyalty, says a new report. The major change is that customers are displaying loyal to products rather than brands, driven by trends on social media so programs must react to viral trends . . . We are really […] The post Move to trend loyal picks up the pace for customer preferences appeared first on Loyalty Magazine.| Loyalty Magazine
We’ve been busy adding a number of handy new features to our MasterVision service over the last few months. Here’s a quick round-up for anyone who hasn’t yet had the chance to try them out. Year-to…| The DataSalon Blog
Evolving customer expectations and tough trading environment challenge retailers It will surprise no-one that customers are expecting more from their loyalty programs, or that these are failing to deliver. What is concerning from a new study is that programs are ignoring the divide between customer wants . . . We are really sorry to say […] The post More forks in the road for retail loyalty as programs fall behind appeared first on Loyalty Magazine.| Loyalty Magazine
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of information. In theory, this empowers brands to make smarter, more precise decisions. But it’s time for a reality check. Many organisations find themselves paralysed by lengthy internal processes and the sheer volume of data. Organisations are struggling to extract meaningful insights, quickly. Decision-making remains slow, provi...| Marketing Gazette
Any journals publisher will know that understanding the structure of the organizations that make up their customer base, and the relationships between those organizations, is hard. Organizational s…| The DataSalon Blog
Harry Hanson-Smith, VP UK&I and Northern Europe for Dynamic Yield by Mastercard, explores how empathetic AI is transforming customer relationships.| Marketing Gazette
Arjan van den Berg, is the senior partner director at ContactCenter4ALL, analyses what needs to power back-end operations to drive the connected contact centre of the future.| Marketing Gazette
For journals publishers, a holistic consideration of customer data makes sense – you can’t provide the best service, or make the most of sales and marketing opportunities, unless you understand all…| The DataSalon Blog
The intelligence gained from custom ChatGPT chat logs is a goldmine of information for your business. Follow this easy step-by-step guide for key insights.| CustomGPT
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine
