True business growth isn't about working harder; it's about applying business leverage: the strategic ability to generate significant output from minimal, often fixed, input. This principle is the engine behind the world's most successful companies, allowing them to expand revenue without a proportional increase in operational costs. This article moves| Think in Leverage
In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market. The post Lianna Patch: The marketing strategy your competitors are too scared to try (Episode 02) appeared first on SegMetrics.| SegMetrics
Learn how to rank in AI Overview with proven strategies that ensure your content shines in Google search results.| SegMetrics
Explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach. Data Beats Opinion: Episode 01.| SegMetrics
Quiz: Is your agency a Lifestyle business or an Equity (high-growth) business? See how your agency growth style impacts your day-to-day and long-term plans.| Sakas & Company
If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are. The post How to generate leads with PDF lead magnets appeared first on SegMetrics.| SegMetrics
Stepping into healthcare recruiting is a decision you can feel confident in. Healthcare is the fastest-growing industry in the US, and it’s constantly in need of talented professionals [*]. Hospitals, medical facilities, and healthcare practices have thousands of roles to fill. However, talent shortages were made significantly worse by the pandemic, leaving companies struggling to find new talent and deal with high employee turnover.| Relode Blog
Selling on Walmart Marketplace requires strategy and compliance. This guide helps sellers master the platform for long-term success.| Sellbrite
Learn 3 ways to spot new lead-gen opportunities before your competitors do—and build a stronger sales pipeline for your agency with smarter, faster strategies.| Sakas & Company
Discover key strategies to adapt, innovate, and thrive in today’s fast-evolving eCommerce landscape. Stay ahead with industry buzz!| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
While the term negative churn may be unfamiliar to some, what it represents is or should be the goal of every SaaS business. Here's why!| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore.| Publitek | Innovative marketing for B2B tech companies
Learn how leveraging AI drives growth in 2025. Discover hidden opportunities, smarter keywords, and personalized customer experiences from expert Sam Hänni.| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
Social selling is a sales technique where you build and develop deep relationships with potential customers on social media networks. Here are social selling tools you can use.| Sales Glossary
Cymbotika's secret to success is choosing the best partners, including Signifyd which helped raise its approval rate and lower chargebacks.| Signifyd
For ecommerce sellers, strong SEO (Search Engine Optimization) is essential for increasing visibility and attracting more shoppers. Optimizing your store with the right keywords, content, and a seamless shopping experience helps your products appear in search results when customers need them. With Sellbrite, you can ensure your product listings are well-optimized across multiple marketplaces, making […] The post Ecommerce SEO Tips to Boost Your Store’s Visibility appeared first on Sellbrite.| Sellbrite
Start teaching them right! Learn how gamification in eLearning can provide your online platform with incredible success among businesses.| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
Want to acquire another agency? Buying an agency can help you grow faster, but it comes with a lot of risks. See how to get better results as you scale via M&A.| Sakas & Company
Discover how AI and personalization are revolutionizing e-learning. Explore trends, benefits, and the future of education!| The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more
The Purchasing Managers' Index (PMI) is a vital economic indicator for manufacturing decision-makers, reflecting the financial health and business confidence in the sector. A PMI above 50 signals expansion, while below 50 indicates contraction. When the PMI dips, it can signal challenging times ahead—leading to tighter budgets and postponed investments in new solutions. However, strategic ... The post Strategic Budget Planning for Manufacturers During Economic Downturns: The Importance of B...| Corevist
Growth at all costs dominated the technology sector for years, followed by a period defined by reducing spend and scaling| Modern Marketing Today
In today's rapidly evolving business landscape, building strong customer relationships through digital channels is more crucial than ever for manufacturers. This is where B2B portals shine, going beyond simply shifting| Corevist
Sales acceleration involves optimizing and smoothing the sales process for enhanced efficiency. Here's a precise guide on how to make it happen.| Sales Glossary
PLG companies like Slack and Calendly (with 8 more) can help your SaaS achieve quicker success in your market strategy.| UserMotion
Overcome healthcare staffing challenges & gain a competitive edge with the expert insights shared during our exclusive WorkTech + Relode collaboration.| blog.relode.com
Do you want to know if social selling will work for your company? This tutorial will show you how beneficial it can be to your business!| Snovio Labs
Email deliverability measures how effectively an email is delivered to its intended destination. Find out what email deliverability is and how to improve it.| Sales Glossary
Virtual sales have become an indispensable part of trade and a winning competitor to traditional sales. Here are some techniques and tools to make your virtual selling smooth.| Sales Glossary
Leading a prospect to purchase without an open product presentation? Yes, it’s a proven and highly effective sales technique called SPIN selling. Here’s what it is exactly.| Sales Glossary
Using zero-party data for personalization results in creating highly targeted sales and marketing campaigns that speak directly to your customers' interests. Here’s what zero-party data is.| Sales Glossary
Predictive analytics is a branch of advanced analytics, which predicts future outcomes by studying past events and results based on statistical analysis. Here's how to use it.| Sales Glossary
By predicting what customers might want in the future, you can target them with more personalized offers. Here's how predictive marketing works.| Sales Glossary
Organic marketing is a digital marketing strategy that helps you naturally generate traffic to your website. Here are 5 actionable tips on how to use it.| Sales Glossary
We’ll help you understand the concept of business growth, its lifecycle, and what strategies are best to implement for long-term success.| Sales Glossary
Growth hacking is used to describe a set of innovative, creative, and usually low-cost strategies that companies use to grow their customer base. Here are growth hacking examples.| Sales Glossary
Marketers do an excellent job if they succeed in turning a one-time buyer into a devoted customer. Knowing the customer lifecycle marketing techniques can help hit this target.| Sales Glossary
Digital transformation is the implementation of digital technologies to make the company's processes more agile. Find out how top-notch brands went through digital transformation.| Sales Glossary
Classifying your customer base according to the customers' buying habits is a powerful instrument to leverage your marketing budget and sell smarter. Here are behavioral segmentation types and examples.| Sales Glossary
Brand positioning is a process of presenting compelling evidence to occupy a distinctive place in the market and in the prospect's mind. Here are brand positioning examples from the top 3 brands.| Sales Glossary
Upselling is a sales strategy of offering customers upgraded, more expensive products or services. Here are upselling examples from leading brands.| Sales Glossary
Cross-selling is an effective technique to increase sales. Here are examples of cross-selling in e-commerce and tips on boosting cross-selling campaigns using email automation tools.| Sales Glossary
ABC is an abbreviation for Always Be Closing. It's a motivational mantra used by salespeople to stimulate aggressive sales. Learn why this approach is outdated and what to replace it with.| Sales Glossary
Direct response marketing is a promotion tactic aimed to evoke an immediate desirable response from customers. Here are some examples of this type of marketing to use in your business.| Sales Glossary
Email automation helps companies reach more recipients with more relevant content. Learn about how to set up automated emailing and what email marketing automation software to use.| Sales Glossary
A sales presentation is a short presentation of your solution to prospects that aims to persuade them to make a purchase. Find out where to find free templates for sales presentations.| Sales Glossary
Account-based selling (ABS) is a sales approach of treating the client organization as a market of one. Find out how to set up an effective account-based sales model.| Sales Glossary
What are chatbots? Which chat widget for websites and Facebook is better? Find out here.| Sales Glossary
Customer loyalty is preferring one company's services or goods over its competitors when making purchases. Find out how to build customer loyalty.| Sales Glossary
Outreach marketing is a complex process of building meaningful relationships with businesses that might get interested in your product. Here are tips on how to build a successful outreach strategy.| Sales Glossary
Channel sales is a type of selling when a company uses third-parties, i.e. partners to distribute its product on their website. Find out channel sales pros and cons.| Sales Glossary
Ramp-up is a massive increase in the production of products or services that a company sells, usually due to entering new markets or geographic regions. Find out how to ramp up your marketing.| Sales Glossary
Field sales, also known as outside sales, occur when salespeople sell the company’s product or service face-to-face at industry events, conferences, or personal meetings with customers. Here's how to build your field sales strategy.| Sales Glossary
A brag book is a collection of testimonials, case studies, or pictures from satisfied customers. It can also be a work portfolio that develops your credibility with the interviewer. Here's what to include in a brag book.| Sales Glossary
Puppy dog close is a sales technique allowing prospects to test the product or service for several days before making a decision. Here are tips on how to use it.| Sales Glossary
Name dropping is a sales tactic where you mention famous brands you know or worked with to make a good impression on people. Here is how to benefit from name dropping.| Sales Glossary