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Customers Aren't Numbers: Successful Go-to-Market Strategies
https://modernmarketingtoday.com/customers-arent-numbers-the-importance-of-the-customer-journey-in-a-successful-go-to-market-strategy/
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customer experience
personalization
growth strategies
go-to-market strategy
data unification
Growth at all costs dominated the technology sector for years, followed by a period defined by reducing spend and scaling
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