Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […] This article Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift is the first one to appear on Daxue...| Daxue Consulting – Market Research and Consulting China
Laopu Gold has rewritten the rules in the Chinese luxury jewelry market. In 2024, Laopu’s single-store efficiency soared to 459 million RMB, with a growth rate of 200.8% in the first half of 2025, outperforming every domestic and international competitor. With an average of 77% of its customer base overlapping with Hermès, Tiffany, Cartier, and […] This article The “Hermès of gold”? How Laopu is forging China’s luxury identity is the first one to appear on Daxue Consulting - Mar...| Daxue Consulting – Market Research and Consulting China
China’s fast-evolving beauty market has given rise to homegrown disruptors that captivate Gen Z consumers. One standout is Judydoll (橘朵) – a Shanghai-born makeup brand known for its playful products and accessible prices. Founded in 2017, Judydoll rocketed to prominence by delivering “make up simplified, fun amplified” for China’s young, trend-driven shoppers. National leader in […] This article Judydoll: How a C-beauty brand captured China’s Gen Z is the first one to appear...| Daxue Consulting – Market Research and Consulting China
Every consumer is familiar with having to choose between what’s tempting and what’s good for them. Many terms can be used to describe this conundrum, such as “inspirational vs aspirational” consumption or short-term vs long-term gratification. But the core of these two conflicting forces is the temptation of a dopamine hit vs. the satisfaction of […] This article Chinese consumers are focusing on their long-term gratification, are brands aligned with them? is the first one to appear...| Daxue Consulting – Market Research and Consulting China
Chanel in China has built one of the most resilient luxury stories. For over two decades, the brand has balanced cultural localization with an uncompromising defense of exclusivity. In a market where rivals often chase scale and digital volume, Chanel doubles down on scarcity, intimacy, and heritage, an approach that both differentiates and challenges the […] This article Chanel in China: Mastering exclusivity in the world’s largest luxury market is the first one to appear on Daxue Consul...| Daxue Consulting – Market Research and Consulting China
Salomon in China has shown strong ambition to grow in the market, aiming to establish a firm foothold as outdoor sports continue to gain momentum in the country. With China’s outdoor industry steadily expanding, the brand sees significant opportunities to capture growing demand from consumers who are increasingly embracing hiking, camping, skiing, and other outdoor […] This article Salomon in China: Gaining traction among middle-class outdoor consumers is the first one to appear on Daxue ...| Daxue Consulting – Market Research and Consulting China
AI in beauty is reshaping China’s market, transforming how products are developed, marketed, and delivered to consumers.| Daxue Consulting - Market Research and Consulting China
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Pang Dong Lai stores are designed carefully to fit every aspect of customer needs and has gone to set a benchmark for others.| Daxue Consulting - Market Research and Consulting China
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]| Daxue Consulting - Market Research and Consulting China
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust.| Daxue Consulting - Market Research and Consulting China
In 2023, China's booming cosmetics market saw sales surpass RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022...| Daxue Consulting - Market Research and Consulting China
