In 2024, the total snack sales were KRW 1.7 trillion, a slight 0.05% year-over-year decline. Even though the overall industry remains stagnant, performance varied by brand. Private-label snacks dropped 3.2% to KRW 103.3 billion, while “other brands” – those that are new/emerging, limited-edition, and imported – experienced a 0.5% year-over-year growth and make up over […] This article The Korean snack market is evolving, challenging legacy brands and opening doors for foreign brands...| Daxue Consulting – Market Research and Consulting China
In South Korea, Olive Young is the undisputed health and beauty retailer – not only outperforming Sephora, which eventually left Korea in 2024, but also local retailers owned by beauty giants like Lalavla of GS retail. It has become the go-to beauty store not only among Koreans but also among tourists. In 2024, it recorded […] This article Olive Young in South Korea, a health and beauty store leader, goes global is the first one to appear on Daxue Consulting - Market Research and Consulti...| Daxue Consulting – Market Research and Consulting China
At the heart of Miu Miu’s strategy in China lies its understanding of young consumers. Miu Miu has transformed from a sub-line of Prada in China into one of the country’s most coveted luxury brands. It rode with the post-pandemic market rebound and Gen Z driven trends. In just a few years, Miu Miu connected […] This article Miu Miu’s strategy in China: Winning China’s Gen Z through its rebellious aesthetic is the first one to appear on Daxue Consulting - Market Research and Consulti...| Daxue Consulting – Market Research and Consulting China
Despite mounting public skepticism and reputational risks exposed by recent controversies, China’s pre-cooked meal industry is scaling rapidly. Fueled by shifting demographics, labor constraints, and government policy support, as of 2025, more than 25 provincial governments have issued local policy frameworks to encourage industry development and standardization. The sector is expected to exceed RMB 750 […] This article Can China’s pre-cooked meal industry win over skeptical consumers? ...| Daxue Consulting – Market Research and Consulting China
The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […] This article Beyond mooncakes: How are China’s moon festival gifts changing is the first one to appear on Daxue Consulting - Market Research and Consultin...| Daxue Consulting – Market Research and Consulting China
Founded in 1964 in Hamilton, Ontario, the chain has become a symbol of Canada’s coffee culture. With over 5,700 stores in 17 countries...| Daxue Consulting - Market Research and Consulting China
AI in beauty is reshaping China’s market, transforming how products are developed, marketed, and delivered to consumers.| Daxue Consulting - Market Research and Consulting China
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Pang Dong Lai stores are designed carefully to fit every aspect of customer needs and has gone to set a benchmark for others.| Daxue Consulting - Market Research and Consulting China
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]| Daxue Consulting - Market Research and Consulting China
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust.| Daxue Consulting - Market Research and Consulting China
In 2023, China's booming cosmetics market saw sales surpass RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022...| Daxue Consulting - Market Research and Consulting China
