The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […] This article Beyond mooncakes: How are China’s moon festival gifts changing is the first one to appear on Daxue Consulting - Market Research and Consultin...
