At the heart of Miu Miu’s strategy in China lies its understanding of young consumers. Miu Miu has transformed from a sub-line of Prada in China into one of the country’s most coveted luxury brands. It rode with the post-pandemic market rebound and Gen Z driven trends. In just a few years, Miu Miu connected […] This article Miu Miu’s strategy in China: Winning China’s Gen Z through its rebellious aesthetic is the first one to appear on Daxue Consulting - Market Research and Consulti...
