Go viral: A 5-step human-centered social strategy
Create social content your audience will love.| Marketing Alliance
Create social content your audience will love.| Marketing Alliance
As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing.| Marketing Alliance
Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space.| Marketing Alliance
What sets one retailer apart from another in today’s crowded market? The answer lies in demand generation.| Marketing Alliance
Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans.| Marketing Alliance
AI Overviews are shaking up the world of search, but they needn't be a threat. With the right strategy, AIOs can represent an opportunity for SEOs and marketers.| Marketing Alliance
We asked Sam Shrager, Chief Marketing Officerat BCB Group, for feedback about her experience in our Slack channel. Here's what she had to say.| Marketing Alliance
Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience.| Marketing Alliance
In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
What makes an effective social media KPI? What kinds of metrics should you be looking for?| Revenue Marketing Alliance
Are you looking to take your marketing strategy to the next level? Look no further! Our comprehensive guide will help you understand the fundamental basics of ABM. Download your copy today.| Revenue Marketing Alliance
If you’re struggling to remember the last time you reviewed your overarching objectives, it’s probably time to step back and do a social media audit.| Marketing Alliance
Influencer marketing is a crucial part of many brands’ marketing strategy – social media has changed the way people interact and consume content, and influencers can be the bridge between brands and audiences, helping you to build trust.| Revenue Marketing Alliance
Catch up on all the insights from every report we’ve ever published, including the State of B2B branding 2022.| Revenue Marketing Alliance
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Join Div Manickam in the search of discovering the Brand perception and seeking a new perspective of truth and finding our own paths to reality.| Revenue Marketing Alliance
Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts.| Revenue Marketing Alliance
Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team.| Revenue Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more.| Revenue Marketing Alliance
The 4 Ps of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: product, price, place and promotion.| Revenue Marketing Alliance
If you want to increase the number of leads you are getting from social media, homing in on your brand's LinkedIn profile or creating one, if you haven't already, is definitely the way to go.| Revenue Marketing Alliance
Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals.| Revenue Marketing Alliance
It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy.| Revenue Marketing Alliance
Awareness is at the top of your growth marketing funnel. At this stage, carrying out informative brand-building activities is essential.| Revenue Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
Master the art of subject lines that grab attention and boost click-through rates with our expert guide.| Revenue Marketing Alliance
Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success.| Revenue Marketing Alliance
Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more.| Revenue Marketing Alliance
Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more.| Revenue Marketing Alliance
The rise of AI talking avatars has revolutionized customer interactions, taking personalized engagement to new heights. In this article, we’ll explore AI talking avatar tools in creating dynamic and engaging experiences.| Revenue Marketing Alliance
Every day, people are bombarded with content. In this article, we look at how you can use content as a tool for engaging prospects in every stage of the buyer’s journey.| Revenue Marketing Alliance
With the right MarTech stack, businesses can use marketing automation to maximize their revenue potential. Here are just some of the ways you can leverage marketing automation to increase revenue.| Marketing Alliance
Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide.| Revenue Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
Our State of Revenue Marketing report is packed full of data about how our respondents are fairing in terms of their revenue performance. In this preview, we share some of our findings from the report related to revenue goals.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that.| Revenue Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
Get the low-down on what’s happening right now in revenue marketing by downloading our State of Revenue Marketing 2022 report.| Revenue Marketing Alliance
Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives.| Revenue Marketing Alliance
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?| Revenue Marketing Alliance
Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base.| Revenue Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
Informative content builds trust and establishes your company as an authority. It's more effective than interrupting people with noisy ads.| Revenue Marketing Alliance
Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email.| Revenue Marketing Alliance
Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement.| Revenue Marketing Alliance
I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead.| Revenue Marketing Alliance
Stop guessing and start growing. This no-BS battle-tested eBook is here to guide and inform your growth marketing strategies, enabling you to acquire, engage, and retain customers at scale.| Revenue Marketing Alliance
Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
Demand generation in the nonprofit sector is more about understanding the audience, creating impactful messages, and engaging potential supporters effectively.| Revenue Marketing Alliance
Many have said AI is going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!| Revenue Marketing Alliance
How can you leverage generative AI for content creation and planning? Read more to find out.| Revenue Marketing Alliance
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how.| Revenue Marketing Alliance
Every interaction is an opportunity to reinforce value, address concerns, and nurture loyalty. Retention strategies today are built on a combination of data-driven insights and a personalized approach. Join us to explore the major strategies that lead to customer satisfaction.| Revenue Marketing Alliance
There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role in customers’ perception of whether a product is awesome, or just "OK."| Revenue Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?| Marketing Alliance
50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well.| Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing.| Revenue Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line.| Marketing Alliance
The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values.| Marketing Alliance
Businesses are now using data-driven strategies to forge deeper connections, foster lasting engagement, and drive sustainable growth.| Marketing Alliance
Carlota Feliu, Head of Marketing at HP, gives us the lowdown on what it takes to keep prospects engaged and deals moving over those stretched-out 12-18-month evaluation periods.| Marketing Alliance
What if we told you a single customer could be worth over $10K to your business? Or that a small boost in retention could double your profits?| Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing.| Marketing Alliance
Partner marketing lets you tap into new markets, expand your reach, and amplify your brand impact, which all works to drive revenue and growth.| Marketing Alliance
The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant.| Marketing Alliance
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between.| Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
Content is everywhere. In this guide, you’ll discover insights into content strategies and articles discussing the key points in more detail, as well as some advice and guidance for writing content for B2B industries.| Revenue Marketing Alliance
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size.| Marketing Alliance
