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Personalization matters: new webinar benchmarks and metrics for 2024 - Sword and the Script
https://www.swordandthescript.com/2024/04/personalization-webinar-benchmarks/
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webinars
surveys
measurement
b2b marketing
marketing strategy
marketing benchmarks
marketing surveys
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance
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