Study correlates SaaS marketing spend with faster growth - Sword and the Script
SaaS companies that grow faster tend to invest more in every customer-facing function: marketing sales and customer success.| Sword and the Script
SaaS companies that grow faster tend to invest more in every customer-facing function: marketing sales and customer success.| Sword and the Script
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers| Sword and the Script
Downloading content is just an early engagement for what will be a long sales process; 66% of prospects who download content aren’t ready to buy for another year| Sword and the Script
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs| Sword and the Script
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis| Sword and the Script
Are B2B SaaS companies engaged in their own version of shrinkflation?| Sword and the Script
Location: Based in Atlanta, Sword and the Script Media, LLC is a veteran-owned boutique public relations and marketing consultancy. We specialize in PR, marketing and social media for the business-to-business (B2B) technology community. Clients by segment: Our clients are primarily B2B technology and SaaS companies including cybersecurity, IT operations, telecom, martech, adtech, fintech and legal... Read More| Sword and the Script
A poll of CMOs finds they attribute success to marketing talent – and are making the case that companies that want to grow have to hire more| Sword and the Script
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance| Sword and the Script
