To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. So, is an ugly betty ugly? No! An ugly […] The post The Truth About Ugly Betty Campaigns appeared first on BCG Connect | Direct Mail Marketing for Nonprofit Organizations.
