Neurofied: Brain and Behavior Consultancy and Academy
Neurofied is a management consulting and training company specialized in helping teams apply behavioral psychology and neuroscience in strategy, HR, growth, and innovation.| Neurofied
This is another guest article written by two of our partners: Francesco Chevallard (digital transformation & change) and Haris Mexas (ICF-certified coach). They previously wrote two articles together: Emotional Intelligence in Leadership and Group Decision-Making which we both highly recommend you to read. In this new article, they explore how to build better workplaces with […] This post Build Better Workplaces with Creative Routines is published on Neurofied.| Neurofied
With the upcoming EU Pay Transparency Directive and growing expectations around equitable rewards, companies are preparing for compliance and are also rethinking how transparency fits into their broader culture of fairness and belonging. At the heart of this transformation is a simple but powerful shift recognizing that because pay is personal, it requires greater understanding […] This post Equity and Trust Through Pay Transparency is published on Neurofied.| Neurofied
Neurofied is a management consulting and training company specialized in helping teams apply behavioral psychology and neuroscience in strategy, HR, growth, and innovation.| Neurofied
This article explores the neuroscience behind emotional contagion and its role in organizational change. By understanding how emotions spread within teams, leaders can better manage the emotional climate during transitions. Key mechanisms like the mirror neuron system and the roles of neurotransmitters and brain regions such as the amygdala and insula, help explain how moods […] This post Emotional Contagion in the Workplace: How Moods Spread During Change is published on Neurofied.| Neurofied
As artificial intelligence (AI) transforms workplaces, many employees remain skeptical about its impact. AI promises efficiency and innovation, however workers often react with uncertainty, anxiety, or resistance. As we explored in our last blog post, resistance to change remains one of the biggest challenges for leaders and change managers. However, while it is a challenge […] This post The Psychological Roots of AI Resistance is published on Neurofied.| Neurofied
This article discusses the psychological factors behind resistance to change in organizations and how understanding these mechanisms can help leaders address and overcome opposition. By exploring key concepts such as fear of the unknown, loss aversion, status quo bias, and social influence, we provide evidence-based insights and strategies that can facilitate smoother transitions and improve […] This post The Psychology of Resistance to Change is published on Neurofied.| Neurofied
Neurofied's areas of expertise include change management, diversity & inclusion, customer journey, and growth mindset.| Neurofied
Evidence-Based Change Management is one area of expertise where Neurofied applies brain and behavior insights to organizational change.| Neurofied
Employee Engagement is one area of expertise where Neurofied applies insights from behavioral science to drive organizational change.| Neurofied
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of consumer behavior. In essence, marketers apply practical psychological insights. How does this work in the recent rise of the online supermarket industry? How can you improve the customer experience? And how do marketers adapt? […] This post Customer experience: the future of supermarkets is published on Neurofied.| Neurofied
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior. It is a process driven by the subconscious mind. Without intentions, the first item that is presented affects how we respond to the second. The complexity of priming asks for a better […] This post Priming: an invisible power tool for online marketing is published on Neurofied.| Neurofied
Priming subconsciously influences every decision we make. As a marketer, you can use priming in your marketing campaigns.| Neurofied
Neurofied provides brain and behavior training in areas like change management, growth mindset, diversity & inclusion, and more.| Neurofied
Neurofied offers science-backed brain and behavior consulting to management, HR, growth, innovation, and change teams.| Neurofied
Change Management informed by behavioral science is one service Neurofied offers to large organizations in a variety of areas.| Neurofied
Privacy Policy Your privacy is important to us. It is Neurofied B.V.’s policy to respect your privacy regarding any information we may collect from you across our website, https://neurofied.com, and other sites we own and operate. 1. Information we collect Log data When you visit our website, our servers may automatically log the standard data […]| Neurofied
Online supermarkets like Crisp and Picnic use new marketing strategies and brain and behavior insights for their customer experience.| Neurofied
We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change‘. Why is behavioral science (BeSci) such an underutilized but powerful tool in the toolbox of change managers and […] This post Our Core Change Thesis: Why BeSci for OCM? is published on Neurofied.| Neurofied
This is a guest article written by Katrin Schilling, Organizational Change Management (OCM) Director at Takeda. She is an internal coach for Global Manufacturing & Supply and coaches program teams on OCM skills and mindset. Her goal is to build OCM capabilities to enable program teams to navigate and thrive in change and transformations. This […] This post Your Change Journey starts with Vision and Leadership is published on Neurofied.| Neurofied
This is a guest article written by two partners of Neurofied: Francesco Chevallard (digital transformation & change expert) and Haris Mexas (ICF-certified coach). They previously wrote an article together on Emotional Intelligence in Leadership which we highly recommend you to read. In this new article, they explore group decision-making, especially in the context of cooperation […] This post Group Decision-Making: fostering cooperation and teamwork is published on Neurofied.| Neurofied
This is a guest article written by our partner Sabyasachi Sengupta. Corporate reorganizations and restructures are very common in the business world due to a change in market demand, change in technology, or strategic shift. The objective of all this reorganization and restructure is to help smoothen the operations and improve efficiency. However, it needs […] This post On Reorganizations: A Behavioral Perspective is published on Neurofied.| Neurofied
This article on Skunk Works is written by Peter van Gorsel and co-authored by Aisha Abdelhafez. In the corporate world today, Skunk Works refers to a small, elite group within a larger organization that focuses on innovative or secret projects. These teams often operate with a high degree of autonomy and secrecy, enabling them to […] This post Skunk Works: On Innovation in Large Organizations is published on Neurofied.| Neurofied
This guest article on emotional intelligence in leadership is co-written by two of our trusted partners: Francesco Chevallard and Haris Mexas. It discusses decision-making strategies and relevant cognitive biases from the perspective of what they see in their roles as consultant and coach. In our work as a Digital Payments Consultant (Francesco) and as a […] This post Emotional Intelligence in Leadership: Decision-Making and Biases is published on Neurofied.| Neurofied
This is a guest article written by Haris Mexas, an ICF-accredited coach, on the biggest neuroscience myth in coaching (and leadership). Do I have a rational and an emotional brain? In the vast landscape of coaching and leadership, an enduring myth has taken hold. It is an idea propagated with the intention of unravelling the […] This post The #1 Neuroscience Myth in Coaching is published on Neurofied.| Neurofied
This guest article, written by our partner Francesco Chevallard, explores behavioral insights for change management programs he found useful in his work as a corporate consultant. Change Management Programs are necessary to keep organizations up-to-date and able to compete in international markets. These programs often fail because of the difficulty of properly engaging employees. Understanding […] This post Behavioral Insights for Change Management Programs is published on Neurofied.| Neurofied
Resilience among the Romans Let’s explore resilience through a historical lens. Julius Caesar faced his first major defeat in Gaul in the Battle of Gergovia in 52 BCE, where he lost a significant number of troops and was forced to retreat. However, he quickly bounced back from this crushing defeat in several ways that we […] This post The History and Organizational Value of Resilience is published on Neurofied.| Neurofied
In today’s fast-paced and ever-changing work environment, the ability to adapt and bounce back from setbacks is essential. This is where building resilience comes in. Resilience is the capacity to cope with stress, adversity, and change in a positive way and it’s becoming increasingly important in the workplace. The COVID-19 pandemic is a perfect example […] This post Building Resilience and Its Effect On Performance is published on Neurofied.| Neurofied
This article is written by Nisha Joseph on the synergy between OKRs and change management. Integrating change management with OKRs helps analyze objectives and prioritize initiatives while monitoring the progress toward new goals. As the world embraces fast-paced technological advances, businesses must develop effective ways of adapting to new market conditions and evolving customer trends […] This post Integrating Change Management with Implementing OKRs is published on Neurofied.| Neurofied
In an earlier blog, we talked about HR, the management of work, culture, and people towards a desired end as a fundamental activity, as an inevitable consequence of starting, growing and developing an organization. We looked at its historical role and development. In this blog, we will go a little bit deeper and look at […] This post Knowledge Management in HR and Organizations is published on Neurofied.| Neurofied
This article on the neuroscience of habits was co-created with our valued partner Guy Shpak PhD. from the Mindset Framework while developing a training on this topic. If you’re interested in a neuroscience of habits training tailored for your team or organization, get in touch here. The purpose of this article is to set the […] This post The Neuroscience of Habits: Individual & Organizational is published on Neurofied.| Neurofied
HR, the management of work, culture, and people towards a desired end, is a fundamental activity in any organization. It is an inevitable consequence of starting, growing and developing an organization. Before we explore modern HR, let’s see how this sprang from the way the Romans recruited their army. To the Romans of the early […] This post Modern HR: from Ancient Rome to Times of AI is published on Neurofied.| Neurofied
This article on the Davos Fallacy is written by Peter van Gorsel. Some people are not as smart as they think they are. Maybe most people are not as smart as they think they are, but let’s concentrate on those who express their ‘cleverness’ audibly. Usually in a social setting. Do you recognize that feeling, […] This post The Davos Fallacy: On Money and Intelligence is published on Neurofied.| Neurofied
This article is written by our partner Francesco Chevallard. Technological innovation forces companies to keep changing and innovating to stay relevant in the modern economic environment. Digital transformation projects are implemented to carry out the necessary changes to an organization, but can easily fail and result in employees’ disengagement, inefficient adoption of IT systems, loss […] This post A Behavioral Guide to Digital Transformation is published on Neurofied.| Neurofied
Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’ is replaced by teams, departments, or businesses and other times the question focuses on behavioral economics or neuroscience. Often the real question behind it is “What is the business value of behavioral […] This post What is the business value of behavioral science? is published on Neurofied.| Neurofied
This is our first article in a series on evidence-based change interventions informed by behavioral science. We open with a process intervention: the Red-Blue Team exercise. This is an effective technique for idea generation, decision-making, and creating a culture of constructive conflict. This article shows you how you can facilitate the Red-Blue Team intervention yourself […] This post Red-Blue Team Intervention: Driving Constructive Conflict is published on Neurofied.| Neurofied
Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to changing behavior? Recent research shows that the effect of nudging might be much lower than we previously thought. This has caused quite a stir, and rightly raises questions about the […] This post The Future of Nudging: Crisis or Transformation is published on Neurofied.| Neurofied
“We create the spaces for people to feel, engage with, and discuss their feelings. Everyone needs to go on their own journey with regard to diversity and inclusion. We set the foundation for you.” – Rodney Frank, Vision in Motion CEO What is Diversity and Inclusion? Diversity refers to the traits and characteristics that make […] This post Rodney Frank interview: Art-based Diversity and Inclusion is published on Neurofied.| Neurofied
“Why waste time proving over and over how great you are when you could be getting better” – Carol Dweck The History of Growth Mindset fundamentals Do you believe that our intelligence can grow? There’s been a lot of research on the flexibility and changeability of intelligence. Growth mindset is the belief that our intelligence […] This post Growth Mindset Fundamentals: Are You Running From or Towards Difficulty? is published on Neurofied.| Neurofied
This is part 2 in our blog series on Growth Mindset culture in organizations. We delve into the specifics through a series of articles on topics like organizational Growth mindset’s theoretical framework, its intervention architecture, and its link to organizational change management and change fatigue. “The best way to treat obstacles is to use them […] This post Bridging the Gap: 3 Interventions for Organizational Growth Mindset is published on Neurofied.| Neurofied
What internal procedures and policies are in place in your organization to ensure internal conduct? Think of your written values, ethics policy, rules, and regulations. The different ways by which these are supported and help guide your employees make up your organizational compliance culture. A successful compliance culture creates an environment where everyone can say […] This post 4 Behavioral Strategies for Organizational Compliance is published on Neurofied.| Neurofied
“It is important to ensure that diversity and inclusion efforts are not reduced to tokenism, as perceived by minority group members, and are also seen as fair by others in the organization” – Nair & Vohra (2015) What is Diversity, Equity, and Inclusion (DEI)? Organizational diversity refers to differences in race, ethnicity, gender, gender identity, […] This post Hurdles Blocking Diversity, Equity, and Inclusion in the Workplace is published on Neurofied.| Neurofied
Biases and Creativity Thoughts and feelings are integral to understanding mankind, and the majority of mental processing happens outside of conscious awareness. In order to dig a little deeper, the implicit association test (IAT), among other methods and measures, can allow us insight into parts of the mind that people “are unable to express, either […] This post Creativity Bias: Crossing the River by Feeling the Stones is published on Neurofied.| Neurofied
“I call perfectionism ‘the 20-ton shield.’ We carry it around thinking it’s going to protect us from being hurt. But it protects us from being seen.” – Dr. Brené Brown Have you ever thought “If only I did X, I would have been closer to perfection”? Most of us have, it is a healthy behavior […] This post Never Enough – Is Done Better than Perfect? is published on Neurofied.| Neurofied
“When you enter the world of the growth-mindset leaders, everything changes. It brightens, it expands, it fills with energy, with possibility.” Carol Dweck Considering the vast nature of Growth Mindset, from its theoretical framework and intervention architecture, to its link to organizational change management and change fatigue, we believe it’s better to delve into the […] This post Why Do We Need Organizational Growth Mindset? is published on Neurofied.| Neurofied
This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology and neuroscience require leaders to re-think many of their assumptions about how people -including themselves- think, decide, and act. This is particularly important when dealing with high-stakes, complex decision-making. During our training and […] This post 10 Decision-Making Books for Leaders is published on Neurofied.| Neurofied
This is part 2 in a series on more effective organizational change management with insights from behavioral psychology and neuroscience. In our first article you might have read what organizational change management is, what it looks like, and how behavioral insights add value. This article focuses on models and frameworks you can use for behaviorally […] This post Behaviorally Informed Change Models for Today’s VUCA Environment is published on Neurofied.| Neurofied
This is article 1 in our series on organizational change management informed by brain and behavior insights. Here, we focus on demystifying Behaviorally Informed Change Management and the next article is Behaviorally Informed Change Models for Today’s VUCA Environment. Change comes in many forms and under different circumstances. It moves by stealth or takes you […] This post (Behavioral) Change management demystified is published on Neurofied.| Neurofied
“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.” – Ali Roff Farrar Astrology has become extremely popular in recent years. But it has been around for thousands of years. Our ancestors have been looking at the stars to […] This post On Certainty, Stargazing, and Astrology? is published on Neurofied.| Neurofied
Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the future, we make decisions based on what we think is best for us. With the New Year barely behind us, our need for improvement is more evident than ever. Unfortunately, New Year’s […] This post Motivating Fitness: What are We Missing? is published on Neurofied.| Neurofied
Driving Organizational Change Organizational Change “Working on change without believing in it is like waiting for the train on a station without tracks.” Jonathan Haidt, social psychologist and Thomas Cooley Professor of Ethical leadership at New York Stern School of Business is the author of this striking metaphor. He thinks our brain is like an […] This post Riding the Elephant in the Room is published on Neurofied.| Neurofied
“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a lot of people this expression could very well stand for lottery and gambling. Across the globe millions of people spend money on lottery tickets, scratch cards and (online) […] This post Chasing the Dragon is published on Neurofied.| Neurofied
Bankruptcy comes in two ways, Ernest Hemingway wrote: “gradually, then suddenly”. Facing extinction in the street, banks are trying very hard to create tech-enabled, inclusive ecosystems where customer experience is the king. Bankers believe that they will have to differentiate on customer experience rather than products. Mastering customer experience and digital marketing are ranked as […] This post Customer Experience: The Currency of Competition is published on Neurofied.| Neurofied
Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects. The humor effect is already a well-used technique by companies such as Zappos, Virgin, and Google. To stimulate humor these companies have organized things like Nerf gun battles or ‘Tutu Tuesdays’, in their […] This post Humor Effect: The Benefits of Using Humor is published on Neurofied.| Neurofied
The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living standards and make a better society. At a basic level, economics attempts to explain how and why we make the choices we do. Four key concepts: scarcity, supply and demand, […] This post Homo Economicus or Behavioral Economics is published on Neurofied.| Neurofied
Blog Series: Volume I Considering the vast nature of behavioral strategy, from its theoretical framework to its strategic decision architecture, to its solutions for calibrating decision outcomes, we believe it’s better to delve into the specifics through a series of blog posts, of which this is volume I. We would love to hear whether you […] This post Forewarned Is Not Forearmed: A Behavioral Strategy Perspective is published on Neurofied.| Neurofied
“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation for why storytelling is an effective tool for leaders; it makes it easy for people to follow and understand what you do and for what reason. Storytelling […] This post The Importance of Storytelling for Leaders is published on Neurofied.| Neurofied
I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation you can tackle everything and all is well. But, how true is this? It is kind of a depressing thought that as soon as you do not feel […] This post How to Motivate Innovation? is published on Neurofied.| Neurofied
Why the Mind Wandering Worker Wins. There are two types of workers in the world. Those who spend everywaking moment of their day trying to focus on the task at hand and thosewho seem to waltz around the office as if they were on holiday. Theformer can often be found grazing on snacks at their […] This post Give Me a Break! is published on Neurofied.| Neurofied
Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed to fail. Often we rely too much on unstable factors like motivation and willpower and set the bar too high for ourselves. But even though the mantra “think big or […] This post Micro Habits: Following the Path of Least Resistance is published on Neurofied.| Neurofied
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you paid at an all-you-can-eat restaurant when thinking about going for another round? Then you have probably experienced the sunk cost fallacy at its best! The sunk cost fallacy describes […] This post Sunk Cost Fallacy: Throwing good money after bad is published on Neurofied.| Neurofied
Despite all the uncertainty surrounding the COVID-19 pandemic, one thing is for sure; we spend way more time at home than we did before. We sit down and look at our computers to work, shop, and for many other occasions that we would have normally left home for. In many ways, the transition to remote […] This post Staying Healthy at Home During Quarantine: Behavioral Tips is published on Neurofied.| Neurofied
“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice given in the descriptions.” Barnum Effect, also known as the Forer Effect, is the psychological phenomenon that explains why individuals believe in generalised personality descriptions as if […] This post Barnum Effect: The Reason Why We Believe Our Horoscopes is published on Neurofied.| Neurofied
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this is driven solely by the brain. This gray organ consists of 86 billion neurons, each of which are connected to up to 15.000 others. That organized complexity controls […] This post Neurotech: Connecting (with) the brain is published on Neurofied.| Neurofied
Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people are preparing for the next blow. Even though the coronavirus started as a humanitarian crisis, organizations around the world are now bracing themselves for the biggest economical breakdown since the second world war. While company […] This post Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune is publ...| Neurofied
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this phenomenon called the Dunning-Kruger effect. We humans often think we behave in a most rational and logical way. When presented with a particularly hard question we could even come up with […] This post What is the Dunning-Kruger effect, and how to overcome it? is published on Neurofied.| Neurofied
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole point of using a marker. The critical parts pop out. That’s one of the effects of colors on behavior: they attract attention. In this post, we are going to […] This post The effects of colors on behavior is published on Neurofied.| Neurofied
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have better chances of finding social partners. You receive more community support and have healthier offspring. At least that’s what the results of a study with a hunter-gatherer population in the Philippines state. It would explain […] This post The online dialogue: Conversion optimization with storytelling is published on Neurofied.| Neurofied
Everytime we make a purchase, we experience price pain. These scientifically proven tactics will relieve your customers' brains of the pain of paying. This post The untold secret to avoiding price pain is published on Neurofied.| Neurofied
Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions and slowly replace them with facts and better assumptions as you turn feedback into insights. At times, this can be radical. We’re going through a pivot right […] This post Rebranding to Brain & Behaviour is published on Neurofied.| Neurofied
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called psychological backfiring. That is when a psychological intervention has ‘an opposite and undesirable effect to what was intended‘. With the advances in brain research and the current hype around its application in marketing […] This post You will never trigger psychological backfiring again is published on Neurofied.| Neurofied
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals behind our thinking and behavior can eliminate sources of it. To reduce friction, make your website more usable. Navigation has to be easy, create an intuitive website. […] This post Intuitive website design to reduce friction is published on Neurofied.| Neurofied
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind you of sending your tax return to your client? And was it really your girlfriend’s task to keep an eye on the time when you were baking a […] This post Cognitive biases that restrict your professional judgment is published on Neurofied.| Neurofied
Make or breake emotional marketing campaigns with positive or negative emotions. Attention, controllability, certainty and arousal will make your customers act. This post How to make or break emotional marketing campaigns is published on Neurofied.| Neurofied
Our attention span is, in contrast to Pavlov's classical conditioning, very limited. Marketers can guide attention by distraction or the Zeignarik effect. This post The secrets of capturing and guiding attention is published on Neurofied.| Neurofied
Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands too much time and energy. That is why our brain has developed shortcuts. The most distinct stimuli must be the most important for our survival and therefore […] This post All you need to know about visual cues in your online marketing is published on Neurofied.| Neurofied
When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together with our fast-changing environment, digital communication is making its uprise. Receiving a love letter to your physical mailbox may sound very romantic, but digital communication and newsletters bring a […] This post 5 steps to create the newsletter everybody wants to read is published on Neurofied.| Neurofied
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined. The search for the inner self, who you are, and following your own choices are the main themes in most Pixar movies. Our hero or heroine faces a large […] This post What you need to know about emotions now is published on Neurofied.| Neurofied
Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course the renewed New Year’s resolutions. What do you want to change or achieve in 2019? Quit smoking? Lose some weight? Travel more, or is 2019 the year you will get […] This post Is willpower enough to keep your New Year’s resolutions? is published on Neurofied.| Neurofied
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we know what is best for us, we consistently and systematically make the same irrational errors. The System 1 and 2 theory explains why. Look around your house for example. […] This post System 1 and 2: Thinking fast? Slow down. is published on Neurofied.| Neurofied
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it an edge over your competitors? These factors determine the value of your brand. Improve it with the pyramid of value. The perceived value of your company […] This post Improve your brand’s worth with the pyramid of value is published on Neurofied.| Neurofied
What is the future of marketers without understanding of the brain and behaviour of the consumer? It is essential to master the art of applied neuromarketing now! It enables marketers to influence consumers and create more effective marketing strategiesa and increase their ROI. This post The Behavioral Future of Marketing is published on Neurofied.| Neurofied
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing is everywhere. As a consumer, we are exposed to an overload of stimuli. And as a marketer, there is a lot of competition to take on. You need […] This post Nudge customers with framing is published on Neurofied.| Neurofied
At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always somewhere else. Whether you are reading modern poetry or making an omelette, you are not, not ever, doing so 100% focused. Attention Attention is limited, and […] This post Understand attention and focus better is published on Neurofied.| Neurofied
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of your customer’s brain. In the last two blogs, we talked about dopamine and serotonin. This time we will explain some basic facts about the brain’s structure and functions. Keep […] This post The few things you should know about the brain is published on Neurofied.| Neurofied
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have felt at least once in your life. They are examples of emotions: a reaction towards an object, individual or surrounding that drives our subsequent behavior. This […] This post Emotional marketing: how to use emotions in your marketing is published on Neurofied.| Neurofied
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are important choices to be made that take some pondering. How do you make these decisions? You might identify yourself as an intuitive decision maker. Alternatively, perhaps you consider yourself to be […] This post Emotions: an important factor driving consumer behavior is published on Neurofied.| Neurofied
We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing and others deep-dive into the conscious and subconscious brain. Influence By Robert B. Cialdini In his book Influence: The Psychology of Persuasion (1984), Cialdini explains in detail the fundamental principles that […] This post Top 20 Neuromarketing Books is published on Neurofied.| Neurofied
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the summer of 1957, a notorious experiment by the social psychologist James Vicary shook the world. Secretly, he flashed messages about Coca-Cola and popcorn on the big screen. The messages were […] This post Ethics of neuromarketing is published on Neurofied.| Neurofied
Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target audience. Luckily, marketers have been trying to look for the best and most efficient ways to do this since the beginning of the previous century. This is how they invented the […] This post Master the AIDA-model for improved business results is published on Neurofied.| Neurofied
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colgate, the number one toothpaste recommended by dental professionals”, as told by a smiling dentist. But is this really a dentist? He is wearing a white coat, so he […] This post How authority can improve your online marketing strategy is published on Neurofied.| Neurofied
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We hope this excited you because we will continue with these interesting things called neurotransmitters. This week, we will discuss serotonin, a neurotransmitter that shows both similarities and differences with […] This post Serotonin and customer satisfaction is published on Neurofied.| Neurofied
It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team member from Vodafone about your mobile contract, search Spotify for your favourite music or ask Apple what’s wrong with your Macbook. You probably experienced this: it’s […] This post Optimising your chatbot for better results is published on Neurofied.| Neurofied
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up your plate with all the delicious treats. However, your personal trainer who drags you into the gym every day is looking over your shoulder. Thinking about him and all […] This post Why liking a product is not the same as wanting it is published on Neurofied.| Neurofied
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not as silly as a sheep (although they are more intelligent than you think). But we also show some kind of herd behavior. This ‘sheepish-behavior’ of […] This post The power of social proof for your online marketing strategy is published on Neurofied.| Neurofied
The world is changing. Artificial Intelligence is growing and becoming more visible. In our everyday life, Artifical Intelligence begins to play a more significant role. We all have used a chatbot before. Supermarkets give you a choice to pay at the grumpy lady at the counter or quickly scan the groceries yourself at the automated […] This post Why a chatbot can improve your company is published on Neurofied.| Neurofied
Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting organ. We will teach you the basic knowledge, what goes on in your customers’ head and how to apply this to domains like marketing and business. We kick-off with […] This post Dopamine and customer motivation is published on Neurofied.| Neurofied
Last year, Neurofied was present at the Dutch eCommerce exhibition Webwinkel Vakdagen 2018. This exhibition is the biggest meeting place for supply and demand in the world of webshops. My mission was to wander around, observe and see how companies apply neuromarketing in the design of their stands. This may sound relaxing, but an exhibition […] This post The do’s and don’ts for exhibitors at an exhibition hall is published on Neurofied.| Neurofied
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below an offer: ‘Last chance! Only 1 room left on our site!‘ and ‘1 other person looked for your dates in the last 10 minutes‘. The inevitable reaction: stress resulting in […] This post Scarcity and urgency to improve your sales is published on Neurofied.| Neurofied
The paradox of choice means that more choice will lead to more psychological stress and less happy feelings. Learn where the sweet spot is so too can you offer the right amount of products to your customers This post Paradox of choice: why less is more! is published on Neurofied.| Neurofied
Attracting attention, boosting performance or lifting the mood. Color can do this. Make the most of the effects of colors on behavior.| Neurofied
