Choice Blindness - Explaining The Choices We Don't Make - iMotions
Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias reveals how people justify| iMotions
Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the psychology, neuroscience, and strategies behind nostalgic advertising with real-world examples. Introduction: The Emotional Pull of the Past “Ah! [Insert Formative Year Here] was the best! [Insert Band Name Here] were top of the charts and [Insert Childhood […] The post 10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples) appeared first on ...| iMotions
Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive engagement, and how to design ethical, effective gamified systems. Introduction to Gamification Gamification isn’t just about badges and buzzwords. It’s not a gimmick, it’s a system. A way of shaping how people make decisions, commit to goals, and stay engaged […] The post Gamification That Works – Behavioral Design That Makes A Difference appeared first on iM...| iMotions
Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias reveals how people justify| iMotions
Explore the best consumer insights tools for 2024 that can elevate your market research and ecommerce strategies. Discover tools for customer feedback, data analysis, and real-time reporting to enhance customer experience and drive business growth.| Bizrate Insights
This fall, the Gen Z food trends are smoky, global, and TikTok-approved, according to Chartwells’ 2025 campus dining forecast. From ube brunch items to Monster Matcha, flavor innovations are meeting students where they scroll. The post The Top 5 Gen Z Food Trends This Fall, According to Chartwells appeared first on The Food Institute.| The Food Institute
Menu Matters vice president Mike Kostyo joins Chris Campbell to discuss the push and pull between nostalgia and novelty in the food industry. The post Food for Thought Leadership: Nostalgia vs. Novelty with Mike Kostyo appeared first on The Food Institute.| The Food Institute
Discover how memory modulation transforms biometric research. Learn why attention, emotion, and neural signals don’t just shape momentary reactions—but drive what we truly remember. From ad testing to UX and education, this article reveals how linking biometric data to memory unlocks insights into the effectiveness design, and campaigns. Why do some experiences stay with us, […] The post Memory Modulation – Measuring What Truly Sticks appeared first on iMotions.| iMotions
Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing strategies.. In late 2024 and early 2025, Jaguar announced its rebranding, starting with a flashy new advert promoting its new identity of “exuberant modernism” with its ad Copy […] The post Jaguar’s Bold Rebrand Put to the Test appeared first on iMotions.| iMotions
Now more than ever, the information organizations collect about their own customers is valuable data. Influencers can be a fantastic source.| CMO Alliance
As chief marketing officers, we must deeply understand our customers and their unmet needs. This understanding allows us to market in a way that truly resonates with target audiences.| CMO Alliance
Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we'll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether…| Parallel Path
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle. The post Structured Thinking in Research for Clarity, Speed, and Impact appeared first on Curion Insights.| Curion Insights
Curion, Cargill, and partners explored aroma innovation in horse feed, revealing how scent drives owner trust, product appeal, and cross-market differentiation. The post Designing Signature Scents for Horse Feed appeared first on Curion Insights.| Curion Insights
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align. The post Comparing Sensory Methods for Product Optimization appeared first on Curion Insights.| Curion Insights
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. The post Comparing Curion QDA® and Universal Scale for Meat Snack Profiling appeared first on Curion Insights.| Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
4MIN READBuilding a 360-degree view of the customer profile is critical for ... Read More The post What Is Customer Identity Resolution AI? Everything Explained appeared first on Clepher.| Clepher
As first appeared in Modern Restaurant Management on 08/18/2025 A menu is not a list. It is your most‐seen marketing asset, the profit blueprint hiding in plain sight. Restaurants that treat menu design as strategy, not art, tend to bank the difference. I’m reminded of this so much after reading Restaurant 365’s recent mid-year survey, which […] The post Your Menu Is Your Most Powerful Marketing Asset appeared first on iMotions.| iMotions
Explore the science behind resilience and learn about measuring one’s capacity to rebound from adversity. Discover how resilience can be quantified and assessed effectively. Gain insights into the factors influencing one’s ability to bounce back from challenges in this informative article. When life pushes us down, some people stay down longer, while others seem to […] The post The Science of Resilience: Measuring the Ability to Bounce Back appeared first on iMotions.| iMotions
Explore Curion at Pangborn 2025: view our scientific posters, register for our workshop, and book time to meet with our sensory research experts. The post Curion’s Sensory Science Highlights at Pangborn 2025 appeared first on Curion Insights.| Curion Insights
Black Friday and Cyber Monday are no longer just shopping days—they’ve evolved into an intense, extended period where advertisers race to capture consumer attention amid heightened competition. As BFCM 2024 approaches, all ecommerce i-commerce brands and advertisers must refine their targeting to reach audiences where they’re most engaged. Why is targeting so crucial? Well, every […] The post Affiliate Marketing Targeting: 5 opportunities for Black Friday in Commerce Media appeared fi...| Zeropark Commerce Media
As Black Friday and Cyber Monday (BFCM) approach, every affiliate marketer (no matter the scale) senses the urgency to set up and maximize campaigns. But you’ve got to be smart about it to make sure your revenue grows in harmony with consumer spending through a well-structured affiliate program. Use the peak shopping season to boost […] The post Preparing for the Shopping Season: 7 2024 Black Friday Strategies for Affiliate Advertising appeared first on Zeropark Commerce Media.| Zeropark Commerce Media
Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […] The post What’s Cooking in the Philippines After Milk Tea and Samgyupsal. appeared first on Kadence.| Kadence
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signalling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […] The post What the Grocery Aisle Tells Us About the Global Economy. appeared first on Kadence.| Kadence
Blueprints and performance specs no longer tell the full story. With buyers and stakeholders demanding greater transparency, industrial tech firms are under increasing pressure to disclose more than just technical capabilities. Procurement teams across sectors are asking deeper questions – about carbon emissions, labour conditions, and lifecycle impact. European disclosure mandates and US reporting proposals […] The post Industrial Tech Firms Feel the Heat as ESG Transparency Goes Mainstr...| Kadence
Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […] The post What’s Cooking in the Philippines After Milk Tea and Samgyupsal. appeared first on Kadence.| Kadence
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […] The post What the Grocery Aisle Tells Us About the Global Economy. appeared first on Kadence.| Kadence
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move.| Curion Insights
Aidan Tighe, CMO of MOSEA, joins us to discuss his unique perspective on building marketing strategies as a CMO aimed at increasingly influential consumer group Gen-Z.| CMO Alliance
In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever.| CMO Alliance
Compare bank service levels Every six months, the Competition and Markets Authority (CMA) publishes independent data that enables people to compare the service levels they receive from banks for personal and business current accounts. The results show customers how their bank is ranked on quality of service and make it easier for people to compare […] The post The CMA publishes latest Banking Service Quality Indicators appeared first on Open Banking.| Open Banking
Integrating the California Verbal Learning Test (CVLT) with iMotions offers a comprehensive approach to verbal memory assessment. This multimodal strategy| iMotions
Discover how Affectiva's Facial Coding revealed why Tide's emotionally-driven ad campaign resonated with audiences and boosted social media engagement.| iMotions
This article is a comparison between fNIRS vs EEG, with both being non-invasive brain imaging methods used in research and clinical settings. While fNIRS| iMotions
Gain valuable insights into consumer behavior through effective online data collection methods. Discover how data-driven strategies can enhance your| iMotions
Discover why dial testing alone falls short in media testing and how combining it with Affectiva Media Analytics delivers deeper insights. Learn how to improve content engagement and audience sentiment analysis with this powerful combination.| iMotions
Exceptional customer experiences (CX) have emerged as a vital differentiator, defining long-term relationships and encouraging customer loyalty.| CMO Alliance
Many organizations are starting to build around "customer-led growth". To explain what this means, there's no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice.| CMO Alliance
Learn how the legacy brands triple threat of shifting consumer preferences, inflation, and regulatory scrutiny is putting products at risk.| Curion Insights
It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well.| CMO Alliance
Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below.| CMO Alliance
What part of the brain controls emotions? Learn how the amygdala, prefrontal cortex, and limbic system regulate feelings like fear, anger, and joy. Discover the science behind emotional control and how these brain regions shape your emotional responses.| iMotions
Innovation remains challenging for CPG brands, but overcoming common barriers like cost concerns can unlock new growth opportunities.| Curion Insights
Discover the best galvanic skin response (GSR) devices for 2025. Compare features, prices, and applications to find the perfect GSR sensor for your research.| iMotions
UC Davis and Curion mark 50 years of Quantitative Descriptive Analysis (QDA), reflecting on its pivotal role in shaping consumer insights and product testing.| Curion Insights
Brands must innovate or renovate as bold choices reshape industries while playing it safe risks irrelevance. % Curion Insights| Curion Insights
The Curion Score™ shakes up the vodka seltzer market in this latest study, revealing surprising 5-star winners. - Curion Insights| Curion Insights
You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI.| CMO Alliance
Collecting first-party data is essential for greater control and boosting business success.| CMO Alliance
Our Medicare Benefits consumer survey reveals takeaways that can help marketing strategies to improve member satisfaction and retention.| Media Logic
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.| MNTN Research
In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares.| CMO Alliance
Holiday sales in 2023 reached a record $964.4 billion. And 2024’s holiday season is likely to be even bigger, especially because inflation recently dropped to its lowest point in three years.| MNTN Research
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
Unlocking Q3 Growth: Email Placements Surge in Commerce Media. Discover how much more supply there is to unlock in your Zeropark media buying.| Zeropark Commerce Media
Looking ahead, it will be critical to connect with your audience on a profound human level.| CMO Alliance
In this article, I'll guide you on the journey of integrating empathy into your marketing practices.| CMO Alliance
The 2024 Paris Summer Olympics are in full swing. But how are audiences tuning in to this highly anticipated event?| MNTN Research
We’re sharing every streaming TV and CTV advertising stat we’ve found, from consumer and viewer trends to how advertisers are approaching it — curated specifically for the Summer Games.| MNTN Research
With high expectations for the 2024 Paris Olympics coming from all angles, the viewer experience is more important than ever.| MNTN Research
As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year.| MNTN Research
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business.| CMO Alliance
Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking.| CMO Alliance
Across almost any industry, the audiences you're marketing to are likely becoming more and more diverse. Does your marketing team reflect that?| CMO Alliance
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
In our survey of 2024 media preferences of older adults, get insight into the media habits that matter for acquisition and retention.| Media Logic
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
We dug into first and third party data to better understand advertiser and consumer behavior when it comes to Dad’s big day.| MNTN Research
According to new data from eMarketer, over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to pass 250 million.| MNTN Research
I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing.| CMO Alliance
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.… The post Social listening for CPG food brand building: where to look and what to look for first appeared on Insights & Appetites.| Insights & Appetites
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites
People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument.| CMO Alliance
A fragmentation of advertising channels and commoditization of bidding tools has led to an emerging focus on Creative Ad Tech as the core component of future-forward marketing stacks.| CMO Alliance
As the co-founder and CMO of personal care brand Better & Better, Mary Costa knows how essential it is to be the representative of the customer in her role.| CMO Alliance
Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?| CMO Alliance
At the end of 2023, everybody involved in the marketing and advertising industry needed to take some time to summarize the previous 12 months and strategize for the year to come. In Zeropark, we have always been loud advocates of shifting the industry standards to match consumer needs and expectations. This strategy allowed us to […]| Zeropark Commerce Media
Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole.| CMO Alliance
Today, more than ever before, consumers are shopping with their hearts and their wallets. They support brands whose values align with their own.| CMO Alliance
Women are the new decision-makers of the household. Why are advertisers still lacking in accurate representation and important targeting?| MNTN Research
With a lack of new content to start 2024, advertisers need to shift their budgets to platforms with large libraries of rerun content.| MNTN Research
Streaming services continue to climb in cost as more consumers cut the cord. Here's how this will open up new opportunities for advertisers.| MNTN Research
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
Brands are rushing to adopt generative AI into it's offerings, but what does the consumer actually think about this buzzy new technology?| MNTN Research
Join Zeropark on a journey to maximize advertising efficiency in Q4 2023, with consumers set to spend more than ever this holiday season.| Zeropark Commerce Media
