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The Process of Persuasion — How to Make a Casual Browser an Intrigued User | IxDF
https://www.interaction-design.org/literature/article/the-process-of-persuasion-how-to-make-a-casual-browser-an-intrigued-user
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The process of persuasion is an art that involves influencing a user towards making a decision that will be mutually beneficial (i. e., bringing a reward to him/her and the company in the form of a con
