The name of your business is the most central asset and core essence of your brand. It's the kernel at the heart of it all. A name that's difficult to say, or is confusing in anyway will make it so much harder to succeed. However, only a small percentage of business owners develop their name in a systematic way. As a branding firm, it is far more common for us to have a name provided to us when we work on a branding project. Only occasionally do we start our work engagement by developing a na...
