Discover 10 features software company websites need to convert visitors into customers.| Visible Logic
When you're in a tech or highly specialized business, your Unique Value Proposition (UVP) or Unique Sales Proposition (USP) needs special adjustments.| Visible Logic
Discover how integrating branding, content, and SEO can create a compounding effect for your B2B brand—turning every marketing effort into long-term growth.| Visible Logic
Learn how to create digital letterhead templates that reinforce your brand identity across every document. Explore tools, tips, and when to work with a design professional.| Visible Logic
What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations.| Visible Logic
Discover how integrated design and messaging can transform your brand communication, and how Visible Logic can help.| Visible Logic
Read about our Maine nonprofit branding and marketing projects that have helped nonprofits leave an impact on Maine and the world.| Visible Logic
Is branding or SEO more important? Read about how SEO and branding can actually work together to give you better results.| Visible Logic
What's important about brand consistency? Consistency is what exponentially increases the effectiveness of your brand. Read to learn more!| Visible Logic
The B2B logo design process begins long before we start designing a logo. Read about how we design logos for B2B brands.| Visible Logic
Branding, marketing, and website audits can make the difference between a successful or frustrating project. Read about why we do an audit!| Visible Logic
Learn about how Visible Logic helped a Texas roofer overcome the challenge of rebranding after acquisition and become a local trusted brand.| Visible Logic
Read about how we helped SimKit launch and make those first crucial sales!| Visible Logic
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […] The post What is brand positioning? appeared first on Visible Logic.| Visible Logic
Our approach to rebranding uses the following tools and strategies to clarify where you are and where you want to go.| Visible Logic
There are many ways to improve your brand, from minor design enhancements to completely rebranding. Rebranding inspiration Take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand. Get some inspiration from seeing projects for software, manufacturing companies, consulting firms, trade associations, events and government agencies. Refresh your brand: Keep what’s working and make it better There are many benefits to...| Visible Logic
Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful […] The post How to Successfully Communicate and Launch Your Rebrand appeared first ...| Visible Logic
Hear why Emily Brackett, President of Visible Logic, thinks Jeff Bezos has it all wrong. Then commit to developing your brand in a way that puts you in control. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room.’ And you […] The post Why Jeff Bezos is Wrong about Branding appeared first on Visible Logic.| Visible Logic
A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t […] The post Marketing...| Visible Logic
When people come to us, they often wonder if they should rebrand. Maybe they need to refresh their current brand? Or is that all a mistake and they should remain with their existing brand? Some of this is just semantics, but some of it is an important strategy. Why you should remain consistent with your brand There is good reason to be wary of changing your brand too frequently. Consistency […] The post Rebrand, Refresh or Remain Steady appeared first on Visible Logic.| Visible Logic
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […] The post Five Reasons to Reb...| Visible Logic
Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers. It’s important not to overlook the impact a new product or service has […] The post Branding Changes to Make When Adding New Products appeared first on Visible L...| Visible Logic
Like many software companies Group Market Share used the same brand name for their flagship product and the company itself. It is not uncommon for software companies to start this way, but then outgrow this relationship. The post Branding and Rebranding: Retego Data and Group Market Share appeared first on Visible Logic.| Visible Logic
Recently, I had the opportunity to work with a business owner who has been working over the past year to launch her business and define exactly how she will bring her offerings to market. I was part of a team of volunteers helping this entrepreneur who was struggling with how to present and sell her workshops that are in the area of corporate wellness. She wanted help with what benefits and messaging would resonate most with her buyers. I tell you about this scenario as a way to demonstrate t...| Visible Logic
The name of your business is the most central asset and core essence of your brand. It's the kernel at the heart of it all. A name that's difficult to say, or is confusing in anyway will make it so much harder to succeed. However, only a small percentage of business owners develop their name in a systematic way. As a branding firm, it is far more common for us to have a name provided to us when we work on a branding project. Only occasionally do we start our work engagement by developing a na...| Visible Logic
Whenever you mail out your product, you lose much of the control over the user experience. Let's see how Harry's elevates this experience from the mundane to a memorable brand touch point. The post Harry’s Branding: Making the Mundane Memorable appeared first on Visible Logic.| Visible Logic