Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers. It’s important not to overlook the impact a new product or service has […] The post Branding Changes to Make When Adding New Products appeared first on Visible L...
