During a recent product launch meeting at a high-profile SaaS company, the senior leadership team (attempted) to motivate their team using the all too familiar “kill the competition” rallying cry. “We’re going to obliterate them!” “We’re going to make those guys worry about their mortgages.” The team was pumped. Mouths frothed. Fists were raised. … Continue reading “Kill the Competition” Is Not a Rallying Cry