Catch up with all the action from Customer Marketing Summit NYC. Discover best practices from experts at Microsoft, Slack, Condé Nast, Cisco and more.| Customer Marketing Alliance
What do comedy and messaging have in common? More than you think Both are about creating connections, making things memorable, and getting a reaction from your audience.| Customer Marketing Alliance
As customer marketers often fall under different teams or departments depending on an organization, it can be tricky to pin down their ‘typical’ activities. What we can be sure of are the valuable qualities that they possess and the key strategic responsibilities they drive forward.| Customer Marketing Alliance
It's time to shine a spotlight on the brilliant minds shaping our industry. Who are the trailblazers, the game-changers, the visionaries that deserve recognition? We want to hear from you!| Customer Marketing Alliance
Build your customer marketing function in 90 days. A step-by-step playbook covering strategy, execution, and measuring success.| Customer Marketing Alliance
The wrike elite 100 - Building a customer awards program that inspires, engages, and elevates | Tuesday at 4pm BST | Online| Customer Marketing Alliance
We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies.| Customer Marketing Alliance
Engaging with your community works toward fostering a more authentic relationship with your customers. Here are eight top tips to level up your strategy.| Customer Marketing Alliance
"The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years.| Customer Marketing Alliance
Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success.| Customer Marketing Alliance
To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful.| Customer Marketing Alliance
What if we told you there's a simple yet powerful way to transform even your unhappiest customers into your biggest brand champions? The answer lies in social media listening| Customer Marketing Alliance
Customer expansion begins with your existing customers. Specifically, in promoting or marketing your other products to your customers to support the ways they are already using the existing products.| Customer Marketing Alliance
My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences.| Customer Marketing Alliance
Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success.| Customer Marketing Alliance
In an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?| Customer Marketing Alliance
In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies.| Customer Marketing Alliance
Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact.| Customer Marketing Alliance
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Begin your journey to learning about customer collaboration with this hub of all our content on the subject put together in one place.| Customer Marketing Alliance
This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business.| Customer Marketing Alliance
What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!| Customer Marketing Alliance
Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition.| Customer Marketing Alliance
Elevate marketing impact beyond campaigns. This guide reveals 4 principles for innovating your operating model to drive lasting growth.| Customer Marketing Alliance
Discover five essential keys to building a successful executive customer engagement strategy to get the attention of busy C-level executives.| Customer Marketing Alliance
Catch up with all the action from Customer Marketing Summit New York. Discover best practices from experts at Dropbox, Notion, Canva, Freshworks, and more.| Customer Marketing Alliance
When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how.| Customer Marketing Alliance
We're the biggest advocate of customer marketing around. Fact. And we're on a mission to grow, support, and connect customer marketers in every corner of the globe.| Customer Marketing Alliance
Personalization is the magic that turns your business from "just another option" to "the one and only" in your customer's eyes. What better way to show your customers that their individual preferences and needs are your top priority?| Customer Marketing Alliance
Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?| Customer Marketing Alliance
The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better.| Customer Marketing Alliance
AI is at the heart of customer engagement, and the balance between innovation and integrity will shape what the future looks like.| Customer Marketing Alliance
A strategic tool that helps businesses plan, track, and refine their efforts to attract, convert, and retain new customers.| Customer Marketing Alliance
When advocacy and CS work together, the impact is undeniable. In this article, discover how that alignment takes shape and what it looks like.| Customer Marketing Alliance
The future of community is changing due to tech. In this article, discover what that future could look like and how to start preparing.| Customer Marketing Alliance
Turn trust into growth with a referral program your customers actually use: strategic, scalable, and built to drive real results.| Customer Marketing Alliance
Strategies and tools to reignite engagement with inactive customers and build long-term loyalty across the customer lifecycle.| Customer Marketing Alliance
Why every online community launch needs a crisis plan to protect your brand, respond fast, and turn challenges into trust.| Customer Marketing Alliance
We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits.| Customer Marketing Alliance
ChatGPT has the power to revolutionize the way you engage with your customers, but it prompts the question, is ChatGPT the future of customer marketing?| Customer Marketing Alliance
Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run.| Customer Marketing Alliance
In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand.| Customer Marketing Alliance
No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?| Customer Marketing Alliance
Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial.| Customer Marketing Alliance
Inside Microsoft’s global advocacy program, discover how they craft customer stories that inspire trust, drive action, and scale worldwide.| Customer Marketing Alliance
Successful customer advocacy starts with strong internal alignment. Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of listening first, building with intention, and connecting advocacy efforts to what matters most to the business. If you’re building a new team or| Customer Marketing Alliance
In this article, discover 10 strategies to help ensure your community remains a place your customers want to come to, and stay in.| Customer Marketing Alliance
While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization.| Customer Marketing Alliance
In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.| Customer Marketing Alliance
92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated.| Customer Marketing Alliance
The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction.| Customer Marketing Alliance
How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy.| Customer Marketing Alliance
Case studies are the most effective tool for building trust. In this article, discover how storytelling and data can amplify your case studies.| Customer Marketing Alliance
Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy.| Customer Marketing Alliance
Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention.| Customer Marketing Alliance
You need to nurture your existing clientele; a well-cared-for customer community will often lead to the acquisition of new customers without you having to lift a finger. What we're talking about is of course, customer advocacy.| Customer Marketing Alliance
prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
The consumers of the products and services we work arduously to bring to market play an essential role not only in shaping our existing business operations, but also in the vision for our futures.| Customer Marketing Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers.| Customer Marketing Alliance
Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game.| Customer Marketing Alliance
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.| Customer Marketing Alliance
In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth.| Customer Marketing Alliance
It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business.| Customer Marketing Alliance
As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why.| Customer Marketing Alliance
This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it.| Customer Marketing Alliance
In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
This report is your definitive guide to the world of customer marketing and advocacy, offering essential insights into team dynamics, budgets, responsibilities, and industry trends.| Customer Marketing Alliance
Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers.| Customer Marketing Alliance
Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.| Customer Marketing Alliance
as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing.| Customer Marketing Alliance
Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track.| Customer Marketing Alliance
If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience.| Customer Marketing Alliance
When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.| Customer Marketing Alliance
So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well.| Customer Marketing Alliance
This is the go-to place for all things customer marketing related. All our customer marketing content collected into one place.| Customer Marketing Alliance
There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers.| Customer Marketing Alliance
While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.| Customer Marketing Alliance
Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game.| Customer Marketing Alliance
Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing.| Customer Marketing Alliance
Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before.| Customer Marketing Alliance
Building effective collaboration between product marketing and customer marketing is essential. In this article, discover insights on these distinct yet complementary roles, the importance of cross-team collaboration, and practical advice on how both teams can align.| Customer Marketing Alliance
Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric.| Customer Marketing Alliance
The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan| Customer Marketing Alliance
It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.| Customer Marketing Alliance
We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers.| Customer Marketing Alliance
How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them.| Customer Marketing Alliance
In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too.| Customer Marketing Alliance
With customer marketing being such a diverse role, we wanted to get some advice on how newly established customer marketers can advance in their roles. So, we went directly to the source. We asked, “What’s your number one customer marketing tip?”, and our participants delivered.| Customer Marketing Alliance
Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home.| Customer Marketing Alliance
Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product.| Customer Marketing Alliance