Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?| Customer Marketing Alliance
AI is at the heart of customer engagement, and the balance between innovation and integrity will shape what the future looks like.| Customer Marketing Alliance
Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, that’s just the beginning.| Act-On
Marketers wondering how to turn customers into brand advocates need look no further than these tips to turn customers into more customers.| Act-On
Turn customer experiences into powerful stories that enhance your brand.| CMO Alliance
ChatGPT has the power to revolutionize the way you engage with your customers, but it prompts the question, is ChatGPT the future of customer marketing?| Customer Marketing Alliance
In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides.| Customer Success Collective
SaaS companies that grow faster tend to invest more in every customer-facing function: marketing sales and customer success.| Sword and the Script
Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run.| Customer Marketing Alliance
In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand.| Customer Marketing Alliance
Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial.| Customer Marketing Alliance
While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization.| Customer Marketing Alliance
92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated.| Customer Marketing Alliance
Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context.| Customer Success Collective
Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important.| GTM Alliance
Discover how customer advocacy programs boost retention and loyalty. Learn proven strategies to reduce churn and grow revenue—even in a bear market.| Point of Reference
Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Looking for video marketing tips? Explore popular marketing trends and learn more about types of marketing videos.| GTM Alliance
Discover how product marketers can collaborate with customer and partner marketing professionals to create an exceptional GTM plan. Learn more.| GTM Alliance
Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention.| Customer Marketing Alliance
You need to nurture your existing clientele; a well-cared-for customer community will often lead to the acquisition of new customers without you having to lift a finger. What we're talking about is of course, customer advocacy.| Customer Marketing Alliance
prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
The consumers of the products and services we work arduously to bring to market play an essential role not only in shaping our existing business operations, but also in the vision for our futures.| Customer Marketing Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated.| Product Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis| Sword and the Script
Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers.| Customer Marketing Alliance
Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game.| Customer Marketing Alliance
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.| Customer Marketing Alliance
In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth.| Customer Marketing Alliance
It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business.| Customer Marketing Alliance
As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why.| Customer Marketing Alliance
This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers.| Customer Marketing Alliance
Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.| Customer Marketing Alliance
as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing.| Customer Marketing Alliance
Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track.| Customer Marketing Alliance
If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience.| Customer Marketing Alliance
When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.| Customer Marketing Alliance
Learn how to make the most of Black Friday and Cyber Monday with these proven marketing and ecommerce strategies.| CommerceNext
So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes.| GTM Alliance
There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers.| Customer Marketing Alliance
There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers.| Customer Success Collective
While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.| Customer Marketing Alliance
Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game.| Customer Marketing Alliance
Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing.| Customer Marketing Alliance
Building effective collaboration between product marketing and customer marketing is essential. In this article, discover insights on these distinct yet complementary roles, the importance of cross-team collaboration, and practical advice on how both teams can align.| Customer Marketing Alliance
Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric.| Customer Marketing Alliance
The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan| Customer Marketing Alliance
It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.| Customer Marketing Alliance
We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers.| Customer Marketing Alliance
How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them.| Customer Marketing Alliance
With customer marketing being such a diverse role, we wanted to get some advice on how newly established customer marketers can advance in their roles. So, we went directly to the source. We asked, “What’s your number one customer marketing tip?”, and our participants delivered.| Customer Marketing Alliance
Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home.| Customer Marketing Alliance
Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product.| Customer Marketing Alliance
A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today.| Customer Marketing Alliance
Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice.| Product Marketing Alliance
Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes.| Customer Marketing Alliance
Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI.| Customer Marketing Alliance
In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success.| Customer Marketing Alliance
Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering.| Customer Marketing Alliance
Case studies are one of the most powerful content tools in the GTM playbook. Buyers are looking for third-party validation, and what better than a peer who’s made a similar decision? In case studies, sellers have an external voice sharing what your solution provides and the value it delivers.| GTM Alliance
Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger […]| CommerceNext
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Product Marketing Alliance
Leadership support in customer advocacy carries a clear vision, active engagement, and collaboration across teams| Point of Reference
Got a product or service to astonish and astound the customer marketing community? We offer a selection of sponsorship options to best tailor the service to you and your product.| Customer Marketing Alliance
Customer marketers and product marketers will often make reference to the cross-functional nature of their role - it’s something that’s critical to ensure that the customer is at the beating heart of an organization.| Customer Marketing Alliance
There’s currently a gaping hole in the customer marketing scene and we’re here to fill it. Our community’s a chance to level up your skills with direct peer-to-peer collaboration, debate, and development.| Customer Marketing Alliance
The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance and Community-Led Alliance.| Customer Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance
You’re at the checkout process on a website, a message comes into view ‘have you forgotten this?’ or ‘customers also purchased x y or z’. This is a tried and tested cross-selling strategy - it encourages customers to buy additional, or ‘’add-on’ purchases.| Customer Marketing Alliance
Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work.| Customer Marketing Alliance
Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons).| Customer Marketing Alliance
Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another.| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.| Customer Marketing Alliance
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.| Product Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
We’re a fully independent group focused not on specific job titles or industries, but on a single common goal: to continually push forward the development of customer marketing on a worldwide scale. Get your voice out in the world for 1,000s of people to discover.| Customer Marketing Alliance
Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?| Customer Marketing Alliance
Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses.| Customer Marketing Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance