If It Doesn't Have Customer Value, FAHGETTABOUDIT!
Employ a customer value first approach to product management, product marketing, sales and customer success and everything gets easier.| Product Management University
You’re a small business owner, which means you’re a master of getting things done. But when you look at the emails in your own inbox—the ones from big brands with gorgeous photos and bright, clickable buttons—it’s easy to think, “I don’t have the time or skill for that.” We’re here to tell you that’s not […] The post Stop Sending Boring Emails: Your Quick Guide to Images, Videos, and Buttons appeared first on iContact.| iContact
Atlantic Packaging’s legacy of bold leadership began in 1946, when journalist W. Horace Carter founded a newspaper in Tabor City, North Carolina. His Pulitzer Prize-winning editorial crusade against hate and injustice set a lasting standard for moral integrity. “Atlantic was […] The post How Lumen® NaaS Became Atlantic Packaging’s ‘Easy Button’ For Sustainable Networking appeared first on Lumen Blog.| Lumen Blog
You’ve probably heard of those special dates on the business calendar. Take Our Children to Work Day, Walk to Work Day, even Leave the Office Early Day. While you’re unlikely to get a day off to commemorate these moments, today […] The post Powering Exceptional Experiences with a Connected Ecosystem appeared first on Lumen Blog.| Lumen Blog
When customers receive a survey by email, what’s the first thing they notice? The survey question? The response options? The branding? No, it’s actually the email subject line that determines whether or not they’ll find the message interesting or engaging and open it in the first place. Considering the survey fatigue and email overload, coming […] The post 8 Actionable Tips for Engaging Survey Subject Lines appeared first on Retently CX.| Retently CX
Since the first Chief Revenue Officers (CROs) started to emerge in the early 2000s as companies brought together revenue functions, the job description centered almost entirely on one thing: bookings. And that meant that pipeline, annual recurring revenue (ARR), and deal velocity ruled. But that playbook doesn’t work anymore. The growth levers CROs have historically relied on are losing their pull as buying cycles grow longer, budgets tighten, and net-new business just isn’t enough on its...| Gainsight Software
Employ a customer value first approach to product management, product marketing, sales and customer success and everything gets easier.| Product Management University
B2B marketing is undergoing a recalibration. The days of chasing MQLs as the north star are giving way to strategies rooted in precision, orchestration, and meaningful engagement across entire accounts. For Brianna Miller, Director of Demand Generation at Cohere Health, this evolution isn’t theoretical. It’s personal, practical, and rooted in years of frontline experience leading ABM initiatives in healthcare technology. As account-based marketing (ABM) continues to gain traction, many GT...| 3Sixty Insights, Inc.
We’re revealing the internal barriers, external challenges, and economic pressures that pose a serious challenge to the customer success function in 2025.| GTM Alliance
The post Next Chapter: Device Magic & GoCanvas Are Joining Forces appeared first on Device Magic.| Device Magic
Discover how Multidots goes beyond website development with a strategic partnership approach powered by OKRs to drive lasting digital success| Multidots
2024 is going to be an exciting year at Heroku. Before we jump into 2024, let’s take a look back at 2023 and show you how we’re empowering developers to deliver amazing apps. First of all, we want to take a moment to thank you, our customers, partners, employees, and extended communities. Your passion for Heroku and the developer community makes our work possible. Customer Success Our teams continued to grow to meet the demands of our many existing and new customers in 2023. Customers who...| Heroku
By Grant Stanis, CEO of TeamSupport As a new CEO, your first 90 days are a whirlwind of meetings, data, and competing perspectives. You need to quickly cut through the noise to understand your customers, product, and team. While CRM reports and strategy decks are valuable, your ultimate source of truth is found in a... The post The CEO’s Onboarding Secret Weapon: Your Support Tickets appeared first on TeamSupport.| TeamSupport
Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition.| Customer Marketing Alliance
In today’s digital healthcare landscape, optimal application performance and user experience are crucial for business success. Indegene, a digital-first life sciences commercialization company, combines deep medical expertise with domain-contextualized technology to help clients accelerate innovation, modernize operations, and improve customer experience. With the world’s top 20 pharma companies among its clientele, Indegene brings an AI-first […]| Amazon Web Services
If you want to deliver standout customer service in B2B, one of the smartest moves you can make is connecting your CRM system with your customer support platform. When the two work together, your support team gets a full picture of the customer—past interactions, purchase history, preferences—everything they need to provide faster, more personal, and... The post CRM Integration with Customer Support Platforms: Why It’s a Game-Changer for B2B Success appeared first on TeamSupport.| TeamSupport
Product management and customer success bookend the customer value continuum. Here's why they need to be best friends if they're not already.| Product Management University
Your ideal customer profile starts as an aspiration about who you want to sell to. Over time, it should become a data-driven regression.| Kellblog
Most entrepreneurs never break past six or seven figures—not because they lack hustle, but because they’re chasing the wrong game. They grind for volume sales, haggle with low ticket customers, and spend their days trying to convince people who think $99 is too expensive. That game doesn’t scale. If that’s where you are right now, […] The post What is High Ticket Sales? A Practical Guide to Boost Your Income appeared first on Dan Lok.| Dan Lok
Penned by Z47 & SaaSBoomi. In this edition, Arvind Parthiban, co-founder & CEO of SuperOps, takes us inside their playbook for shaking up a decades-old, slow-moving Managed Service Provider (MSP) category and why building a bold brand and an active community was as critical as the product itself. The post The community playbook: how SuperOps turned 150 MSPs into co-founders appeared first on SaaSBoomi.| SaaSBoomi
Discover how SaaS revenue mix shifts as startups scale: analysis shows why retention becomes critical as recurring revenue outpaces new bookings at $25M+ ARR.| Tomasz Tunguz
It’s a sinking feeling you’re probably trying to ignore. That little voice in your head going: “Our data might be… a bit of a mess”? Hate to break it to you, but it’s probably right. In fact, 70% of revenue leaders lack confidence in their CRM data.| GTM Alliance
Find out how goal-driven Agentic AI is redefining customer experiences and operational excellence.| GTM Alliance
You can use Google Groups for customer support - here's how to set it up to get the most out of this free option.| Keeping
2024 has got off to a rocking start -- with individuals and companies getting serious with AI. Here are 21 fresh updates to the CustomGPT platform.| CustomGPT
If your B2B business is aiming to grow in 2025 and beyond, then chances are that your sales team is chasing new business. It’s a reasonable strategy – new business acquisitions means more revenue. But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this... The post What is a Customer Pipeline and What Can It Do For You? appeared first on TeamSupport.| TeamSupport
A customer can expect everything from the ordinary to the seemingly impossible. But whether or not a customer is asking you to take them to the Moon or provide a simple reporting apparatus, your business needs to be able to meet their expectations in at least some manner, or risk the consequences. So in the... The post Five Strategies for Managing Customer Expectations appeared first on TeamSupport.| TeamSupport
Original post by Helen Cue What provides meaning to professional life? Is it a fulfilling purpose, honest pay, moral alignment, or simply having friends among colleagues? All sorts of things, and any combination thereof, deliver meaning and purpose to people’s professional lives. Vision statements encapsulate these motivations in tidy declarations, and these derive from the... The post How To Write an Inspiring Customer Service Vision Statement appeared first on TeamSupport.| TeamSupport
Learn what a Service Level Agreement is in customer support and how to manage SLAs effectively using features like tracking, alerts, and more| TeamSupport
As organizations race to operationalize AI, unstructured data—like emails, chats, and voice recordings—remains a major hurdle. 3Sixty Insights recently examined how CalibrAIte, from OneSource, helps businesses turn this data into actionable intelligence without overhauling their tech stack. By focusing on high-impact use cases such as uncovering customer sentiment and streamlining manual workflows, CalibrAIte accelerates AI readiness and reflects the outcome-first strategy we see as essen...| 3Sixty Insights, Inc.
Discover the best Gainsight competitor that enhances customer success strategies. Learn effective solutions to streamline user engagement.| Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog
Uncover the three key Customer Success metrics: perception, excellence, and impact. Learn how they shape strategic decisions and foster lasting client relationships.| SmartKarrot l Customer Success Software
This article distills key insights from Phil Portman, CEO of Textdrip, on how go-to-market teams can use SMS more effectively without damaging trust. Drawing from his conversation on GTM Innovators, the piece explores the unique strengths and risks of business texting, emphasizing that timing, intent, and personalization are far more effective than high-volume automation. Portman shares tactical advice on using segmentation, AI-assisted workflows, and context-aware messaging to scale outreach...| 3Sixty Insights, Inc.
In this Anatomy of a Decision, Kyle James explores how a $2B enterprise software provider used a rebrand as the catalyst for a bold transformation of its go-to-market (GTM) strategy and technology stack. Faced with fragmented tools and siloed processes, the company aligned IT, Sales, and Marketing around a shared vision—replacing legacy platforms like Salesforce Engage and Terminus with modern, best-of-breed solutions such as Outreach, Demandbase, and Gong. The result: streamlined workflows...| 3Sixty Insights, Inc.
In this video, Nicholas Biron highlights a growing trend in software sales: the product isn’t winning deals—people are. As AI and feature sets across vendors begin to look indistinguishably similar, sales execution has become the real differentiator.| 3Sixty Insights, Inc.
In this article, Kyle James explores how three enterprise technology providers—Appian, Gainsight, and OroCommerce—are helping redefine the modern digital enterprise. While each focuses on a distinct area of business, they share a common foundation: the strategic convergence of AI, automation, and platform consolidation. From secure data fabrics and agentic AI to unified customer success ecosystems and AI-powered B2B commerce, these solutions illustrate how organizations can drive smarter,...| 3Sixty Insights, Inc.
In this video, Nicholas Biron unpacks a pattern he’s seen across industries: resistance to innovation is the fastest path to irrelevance. From cabs vs. Uber to Sears vs. Amazon, he explores how companies that once dominated their sectors crumbled when they failed to adapt to shifting consumer expectations and new technology.| 3Sixty Insights, Inc.
In this video, Nicholas Biron shares a firsthand critique of how AI is being implemented across customer service operations—and why it’s often failing. Drawing from real experiences with major brands like Verizon and Amazon, Nicholas unpacks the common breakdowns in AI-driven support systems, from misrouted chatbots to frustrating barriers between customers and real humans.| 3Sixty Insights, Inc.
Learn more about Comcast/Xfinity is moving to Yahoo! Mail from iContact| iContact
FastSpring’s subscription pause feature lets businesses retain customers who might otherwise just cancel, a win-win solution for both parties.| FastSpring
Introduction Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on … The post Matrix Growth Academy – Zero to 100 Videos appeared first on For Entrepreneurs.| For Entrepreneurs Blog
In today’s blogpost I would like to introduce my partner for Zero to 100, Stephanie (Schatz) Friedman. Stephanie has been an executive in 3 successful startups and was most recently the SVP of Sales and Customer Success at Xamarin which has since been acquired by Microsoft. Stephanie joined Xamarin as its first non-engineering hire in […]| For Entrepreneurs
Customer success should be a key part of any go-to-market plan of action. Our guide shows you how to work with CS to ensure your GTM plans end in increased user adoption.| GTM Alliance
Actually getting end users to adopt your product or service is a multi-layered challenge. Our guide helps you navigate this complexity so you can boost end-user adoption in your org.| GTM Alliance
Learn how effective customer success tactics can help drive adoption and ensure your customers actually use your product's features.| GTM Alliance
Frustrated customers can be difficult to deal with, but our guide covers the steps you need to take to resolve any roadblocks in a professional manner.| GTM Alliance
Delighted is sunset-ting its survey tool. Discover the top alternatives to keep your CX, NPS, and CSAT programs running.| Retently CX
The customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard. Here are 5 steps to create one.| Product Management University
Aprenda tudo sobre Pesquisa NPS. Descubra a importância da pesquisa, como fazer e confira o modelo de perguntas para um questionário NPS!| Blog Opinion Box
CRO's ownership of the customer lifecycle is reshaping GTM strategies. Delve into the transformative impact on revenue operations with Mary Campbell on GTM 145.| GTMnow
This year has been challenging for everyone around the world. The COVID-19 pandemic has affected not only our personal, but also our professional and business life. The way we used to live, work, and interact with our environment, has turned upside down. Repercussions can be felt everywhere. Therefore, having good crisis communication skills is essential [...] The post Effective Communication During COVID-19 appeared first on customedialabs - Blog.| customedialabs – Blog
Does your business stand to benefit by adding a Chief Experience Officer to its C level? Pretty likely - here’s all you need to know about the CXO position.| Retently CX
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| GTM Alliance
Learn how to efficiently automate customer feedback management and help customer success teams evolve from being reactive to predictive.| Retently CX
Just like monitoring your health is an ongoing process, keeping track of the business health is a commitment, making NPS crucial for success.| Retently CX
Effort matters! Measure customer effort and drive their satisfaction with these top CES tools.| Retently CX
Discover the power of email marketing in healthcare! Learn how to engage physicians, nurses, and staff with tailored content, multimedia, and compliance-focused strategies using iContact’s tools.| iContact
Unlock the secrets to boosting customer lifetime value (CLV) and discover proven strategies for skyrocketing retention, renewals, and expansion rates, and gain valuable insights on optimizing the customer journey.| GTM Alliance
In this article, we'll show you how to shift focus to the big-picture relationship with customers. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV).| GTM Alliance
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
Picture this: you have an in-demand product, a seemingly solid customer base, and money pouring in. Surely you’ve made it, right? But the thing is, none of these things matter without setting the right measures in place to monitor the good and the bad.| GTM Alliance
The post Eastern Oklahoma Medical Center Brings Healthcare Closer to Rural Schools appeared first on AMD Global Telemedicine.| AMD Global Telemedicine
In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well.| Customer Marketing Alliance
Customer retention means keeping customers using and buying your products after the initial sale. But more importantly, it’s the strategy you’ll use to keep them there.| GTM Alliance
To win big, you need to know what your churn rate is, how to measure it, and most importantly, how to leverage it from a problem to a strategy.| GTM Alliance
Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game.| Customer Marketing Alliance
Want to collect customer feedback without sending extra emails? Add a survey to your email signature! It’s simple, non-intrusive and super effective.| Retently CX
This collaboration represents an unprecedented step forward, integrating Gainsight’s AI-powered customer success platform directly into SAP Sales Cloud.| Gainsight Software
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
Foster satisfying customer interactions for positive outcomes like customer retention, brand loyalty, and product/service referrals.| Insightly
In today's globalized business landscape, the practice of outsourcing has risen to prominence as a key element of corporate strategy. This approach offers myriad benefits, including reducing operational costs, access to a worldwide pool of talent, and heightened overall efficiency. However, alongside these benefits, outsourcing also brings forth substantial challenges, particularly in| The New Workforce
In the constantly changing world of global healthcare, the outsourcing market has become a vital strategy for healthcare providers. This approach is instrumental in boosting efficiency, cutting down expenses, and sustaining a competitive advantage. Initially confined to ancillary services, the scope of the healthcare outsourcing industry has expanded significantly. It now includes| The New Workforce
Acing SaaS Customer Success in a startup with a small team is a challenge. Here's how tech-touch Customer Success helps us delight our users.| The EmailOctopus Blog
The customer journey is one of the most important aspects of your Go-to-Market strategy. We’re talking about the journey your customer goes on from first finding out about your brand, to purchasing your product, to being a lifelong advocate of your business.| GTM Alliance
A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription. Success in adoption is determined by how often and how effectively your customer uses your product.| GTM Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Customer Success Collective
Discover how Alamagordo Public Schools are transforming rural school healthcare with telehealth solutions from AMD Global Telemedicine. Learn about the innovative approach to improving student health in remote areas.| AMD Global Telemedicine
Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that.| GTM Alliance
Do you know how many customers talk about your brand to others in a positive light? Do you capitalize on that to drive more brand engagement and revenue?| Retently CX
There’s a tremendous need for customer success, but unfortunately, not everyone allocates the resources toward implementing a customer success function. According to recent studies, 37% of companies don’t have a clearly defined customer strategy in place. What can we do to remedy this failure?| GTM Alliance
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
Customer lifetime value is a metric any growth-oriented business should focus on. Here are 14 proven tactics to boost your CLV and generate more revenue.| Retently CX
Closing the customer feedback loop is one of the simplest ways you can reinforce a positive experience or rectify a negative one.| Retently CX
Often ignored, Passives are an unpredictable but valuable asset. Engage them and convert their feedback into business opportunities.| Retently CX
Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts.| Customer Marketing Alliance
From tech news to dinner table chats, artificial intelligence is everywhere. And it's no wonder—AI is revolutionizing how we work and live faster than any| Gainsight Software
You've got about seven seconds to form a good first impression, whether you’re meeting someone in person or onboarding them as a new customer.| Retently CX
Unlock deeper insights with open-ended questions. Transform your data collection with effective open-ended questions examples and tips.| Retently CX
Innovations in SaaS don’t just change how we do our work. They change the work we do, and the impact we have. Gainsight revolutionized how companies| Gainsight Software
Steer clear of bad survey questions. Learn how to spot and avoid common pitfalls for more reliable data collection.| Retently CX
Hiring your first customer success manager is not like hiring a PHP expert or Wordpress developer. CSMs at an early stage startup need to be generalists...| Retently CX
How to do strategic account planning. 5 steps to help customers define success in measurable terms and lead them to it.| Product Management University
We’ll look at the effects personal relationships can have on the accuracy, value, and bias of your Net Promoter Score rankings.| Retently CX
Lifecycle emails are an important part of forming, developing and strengthening the relationship between your business and your customers.| Retently CX
Managing your customer retention is an important part of growing a sustainable B2B business. There’s no worse feeling than seeing your customers leaving.| Retently CX
The other day I spoke to a young CTO, who recently had the post-sales organization (e.g. customer support/ technical account management) shifted to him. He was clearly out of his depth, and wasn’t quite sure what he was meant to be doing to make it a success. He reached out to me because he wanted […]| Camille E. Acey
A few months ago, someone reached out to me inquiring if I would be open to being interviewed on the Intercom podcast. I remember looking at it and thinking, “Me? Intercom? Is this for real?&…| Camille E. Acey
“When you say ‘CS’ that’s a naughty word. So I don’t believe in customer success. Because what does customer success do in most companies? They are basically either re…| Camille E. Acey
Photo by Vladimir Konoplev on Pexels.com This is part 3 of a 3-part series about the challenges support teams might face during an acquisition. You might want to go back and read Part 1: The Good S…| Camille E. Acey
Photo by Denisa Susca on Pexels.com This is part 2 of a 3-part series about the challenges support teams might face during an acquisition. You can read Part 1: The Good Stuff here) It seems every w…| Camille E. Acey
Photo by cottonbro studio on Pexels.com This is part 1 of a 3-part series about the challenges support teams might face during an acquisition. The link to Part 2: The Bad Stuff is at the bottom of …| Camille E. Acey
