Computer Telephony Integration, or CTI, is a technology that allows a phone system to connect to computer programs such as CRM. Linking the call and caller data, today’s contact centers take advantage of CTI to gain several benefits. A CTI helps organizations gain a 360-degree view of the customer, personalize each customer-agent interaction, cut down […] The post CTI connectors – Integrating communication platforms for better Customer Experiance appeared first on Servion Blog.