B2B marketing is harder than ever. More noise, more buyers involved in the process, and more complex buying journeys have posed a significant challenge for marketers to be effective. With the average B2B buying group now including at least 9-10 stakeholders, and a sales cycle that can last up to 11 months, B2B marketing is no longer tactical – it’s strategic and requires a complete mindset shift. Our annual B2B buyer journey report is an attempt at cultivating this shift using data-driven...
