Brian, a VP of Marketing for a mid-sized tech company, stared at the latest quarterly report. Leads were down. Customer engagement was stagnant. The once-promising product—a sleek project management software—was fading into the background of an oversaturated market. “Is there a problem with our product,” Brian wondered. No. The product wasn’t the issue—it was innovative, […] The post The Power of Storytelling appeared first on Drum Creative.
