Your brand should stand out for the right reasons and not be generic. You want it to look like it owns the room, not like it stumbled in wearing someone else’s nametag. When people see it, they should feel intrigued, click, call, buy, or brag about you to their friends. You want your brand to […] The post The Power of Custom Design in A World of Templates appeared first on Drum Creative.| Drum Creative
AI is evolving at lightning speed, and the possibilities feel endless. It’s easy to get swept up in all the hype, with every new tool promising to save more time, cut costs, and automate your way to success. We won’t pretend AI isn’t amazing, because it is. It’s fast, clever, and surprisingly articulate. It can generate […] The post Why You Still Need A Marketing Partner In The Age Of AI appeared first on Drum Creative.| Drum Creative
One of the most common questions we get asked is: “So… why DRUM?” And honestly? It’s a great question. The answer reaches back further than you might expect—long before digital ads and websites, before email campaigns and social media. Back to a time when if you wanted to get someone’s attention, you had to make […] The post “Why DRUM?”—Our Name Beats with Purpose appeared first on Drum Creative.| Drum Creative
In a world bombarded with content, attention is the new currency, and video is one of the fastest ways to earn it. While the average scroll-stopping video might win a glance, few videos build trust, create emotional resonance, and drive meaningful action. The secret? Connection. Whether it’s a 15-second clip on social media or a long-form […] The post Video is Reshaping How Brands Connect appeared first on Drum Creative.| Drum Creative
Whether we’re ready for it or not, artificial intelligence (AI) isn’t going anywhere. It’s evolving at an incredible pace, bringing with it a wave of new tools that promise faster content creation, smarter automation, and deeper insights into data. And the truth is—it’s delivering. AI is already reshaping how businesses work, operate, innovate, and communicate. […] The post AI Isn’t Replacing Your Marketing Team—It’s Empowering It appeared first on Drum Creative.| Drum Creative
Drum Creative is celebrating 20 years of website design, online strategy, and digital evolution this year. Over the past two decades, we’ve had the privilege of helping businesses grow and evolve through high-performing websites. To mark this milestone, we decided there was no better way to celebrate than by launching our redesigned and fully updated […] The post A New Look to Celebrate 20 Years of Drum Creative appeared first on Drum Creative.| Drum Creative
Relationships have always been at the heart of doing business in manufacturing. But today’s B2B buyers don’t operate the way they used to. According to Gartner’s Research and Advisory Experts, 75% of B2B buyers prefer a rep-free sales experience. Additionally, 87% of buyers want to make their own way through much (if not all) of […] The post This Is Why Most B2B Buyers Aren’t Calling You appeared first on Drum Creative.| Drum Creative
If you’re starting a business, there’s a lot to think about: your product, your pricing, your target market, and your timeline. It’s a whirlwind of decisions, deadlines, and details. As an entrepreneur, you’re wired for vision and opportunity. If you’re like most business owners, your focus is probably on things like: But when it comes […] The post What Every New Business Needs Before Launch appeared first on Drum Creative.| Drum Creative
Let’s be honest for a second: If your brand messaging lacks clarity and consistency, you’re not just confusing your audience—you’re actively driving them away. If your social media looks like a different company than your website, and your email blasts don’t even remotely match your print materials, you’ve got a branding problem. A big one. […] The post Is Brand Inconsistency Sabotaging Your Success? appeared first on Drum Creative.| Drum Creative
Brian, a VP of Marketing for a mid-sized tech company, stared at the latest quarterly report. Leads were down. Customer engagement was stagnant. The once-promising product—a sleek project management software—was fading into the background of an oversaturated market. “Is there a problem with our product,” Brian wondered. No. The product wasn’t the issue—it was innovative, […] The post The Power of Storytelling appeared first on Drum Creative.| Drum Creative
Short-form video is key to engaging your audience. Learn how to create impactful, concise videos that boost brand growth and drive results.| Drum Creative
We live in a world inundated with messaging. Websites, social media, emails, ads—it’s a constant communication stream. For Marketing VPs and small-to-medium-sized business owners, the challenge isn’t just how to stand out; it’s how to disrupt the marketplace and make a greater impact. How do you create a brand presence that demands attention? The answer […] The post Using Design to Tell a Story appeared first on Drum Creative.| Drum Creative
Effective video production marketing strategies that will increase audience engagement, build trust, and improve conversion rates.| Drum Creative
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