If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc. You’ve looked at Google through... The post How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 4 appeared first on Kraftblick.