Integrations - Certain, Inc
Looking to calculate the engagement and ROI of your events. Our event data integrations convert engagement into actionable signals.| Certain, Inc
Looking to calculate the engagement and ROI of your events. Our event data integrations convert engagement into actionable signals.| Certain, Inc
The highest-performing demand generation teams have already moved beyond measuring satisfaction to measuring intent. In today's compressed sales cycles, the window between initial interest and competitive displacement has narrowed to weeks, not months. The question is are your attendees ready to buy.| Certain, Inc
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque, black‑box AI models can leave you guessing. In contrast, Certain’s “glass‑box” approach reveals the insights behind predictions—like what attendee behaviors or feedback drove a particular […] The post What to Look for in AI-powered Event ...| Certain, Inc
Every event attended, session joined, and question asked is an indicator of where a buyer is in their journey and how ready they are to engage. When captured correctly, these signals can help marketing leaders prioritize.| Certain, Inc
In this on-demand webinar, Attendee Management & Certain show you how to transform your event data into meaningful insights.| Certain, Inc
Your events are talking, are you listening? Watch this on-demand video to learn more about unlocking buyer signals from event data.| Certain, Inc
Watch this video to hear how Grand Connections used Certain's Smart Event Technology to Scale their Events.| Certain, Inc
Get the latest advice, trends & tips you need to make your next event flawless - straight from our event planning and management team.| Certain, Inc
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce. And all the planning, spending and effort? It falls flat. That’s not just a missed experience—it’s missed pipeline. It’s time to flip the script. Because […]| Certain, Inc
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time experience into a purposeful part of your sales funnel, aligning with your broader marketing and sales objectives. Whether you’re aiming to generate new leads or […]| Certain, Inc
If you’re not tapping into AI to enhance your events, you’re missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.| Certain, Inc
Stay connected with your guests before, during and after your virtual and in-person events with event engagement software from Certain.| Certain, Inc
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In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real challenge lies in turning that initial engagement into meaningful, sales-ready conversations. A study by MarketingProfs found that 73.5% of B2B marketers take four days or […] The post 3 Ways to Spark Sales-Ready Conversations Post-Event appeared first on Certain, Inc.| Certain, Inc
Post-event follow-ups can make or break the success of an event. Businesses that fail to nurture leads after an event risk losing valuable opportunities.| Certain, Inc
Imagine every attendee discovering sessions curated specifically for them. With AI-Powered Session Advisor, you can transform your events into personalized journeys that engage, inspire, and deliver value to every participant.| Certain, Inc
Complete a contact form today to talk to our Sales team and learn more about our event technology solutions, pricing, and implementation.| Certain, Inc
Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the foundation of event success. Whether you’re organizing a corporate conference, a product launch, or a networking session, creating immersive and interactive experiences leads to higher […] The post 20 Event Formats Proven to Drive Engagement and Attendee Interaction appeared first o...| Certain, Inc
Unlike traditional AI, which responds to predefined prompts, Agentic AI analyzes data, makes decisions, and takes action with minimal human intervention. This breakthrough is transforming event planning, execution, and engagement—making operations smarter, faster, and more efficient.| Certain, Inc
Successful B2B event marketers recognize the power of personalization in fostering customer loyalty. To take that to the next level and turn your audiences into customers using AI, it’s essential to understand how to harness AI for event marketing.| Certain, Inc
Events generate rich engagement data—AI-powered buying signals turn it into insights that prioritize top leads, speed up sales, and boost event impact.| Certain, Inc
Certain’s Event Intelligence solution transforms all your event data from any platform into actionable insights.| Certain, Inc
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many organizations struggle to harness event data effectively, missing critical opportunities to connect with buyers and accelerate the sales cycle. In fact, nearly 60% of event […]| Certain, Inc
One event management software platform to plan, execute, engage, measure, and optimize all your events: virtual, hybrid, and in-person.| Certain, Inc
Complete a contact form today to learn about our event technology solutions, pricing, implementation, and more.| Certain, Inc
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI & Mosaic, 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event. […]| Certain, Inc
Privacy Policy Effective Date: February 24, 2025 This privacy policy applies to certain.com, owned and operated by Certain, Inc. (“Certain”), and any Certain Website or Certain-Powered Websites through which Certain provides services to its Customers (the “Services”). A “Certain-Powered Website” shall mean a domain not owned by Certain, but which has a license from Certain to […]| Certain, Inc
Join us for an on-demand webinar designed to help marketing and event professionals master the art of transforming audience intent into meaningful customer actions.| Certain, Inc
As the industry continues to evolve, tools like Session Advisor demonstrate the transformative power of AI in event personalization.| Certain, Inc
Read how buying signal based solutions can transform your event strategy and dramatically improve your ROI.| Certain, Inc
Check out the top event marketing & management resources for event professionals. Get guides, whitepapers, infographics & more || Certain, Inc
How do you ensure your event content leads to meaningful engagement and outcomes? Here are three key steps to follow.| Certain, Inc
Through sophisticated data processing, event professionals can offer more personalized experiences, accurately measure success, and significantly enhance business value. In this blog, we delve into the concept of Event Data Orchestration, exploring its significance and the profound impact it has on the future of events.| Certain, Inc
Event data offers deep insights into buyer sentiments, objectives, and preferences, serving as a valuable guide throughout the customer journey.| Certain, Inc
Stay connected with your guests before, during and after your virtual and in-person events with event engagement software from Certain.| Certain, Inc
By refining event engagement data strategy you can create impactful events that both maximize ROI and build lasting relationships.| Certain, Inc
