November 21, 2024 In our previous post, we explored how Customer-Base Audit (CBA) provides valuable insights to investors during due diligence, offering a more comprehensive understanding of customer dynamics than traditional financial methods alone. But CBA is not just a tool for investors – there is an equally large value creation opportunity for corporations. In... The post Kickstarting Your Customer-Centric Journey with Theta’s Customer-Base Audit appeared first on Theta.