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Packaging as advertising: The quiet powerhouse of marketing - Marketing Gazette
https://marketinggazette.co.uk/2025/05/01/packaging-as-advertising-the-quiet-powerhouse-of-marketing/
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opinion
advertising
features
packaging
case studies
brands
brand management
Patrick Young, MD of PRS IN VIVO, explores the varying purposes of packaging - whether it's to optimise sales, generate buzz or build a brand identity.
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