The essential role of AI in modern e-commerce interactions - Marketing Gazette
Torsten Schäfer, Europe MD at Pattern, on how AI is transforming e-commerce to drive personalisation, efficiency and growth.| Marketing Gazette
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years old. The campaign combines new national research with a high-impact, experiential activation to reinforce the brand’s positioning to give people access to more of the best. Bringing the insights to life, Carlsberg executed a surprise experiential event for the St. Helen’s Walking Football team. An everyday friendly match whi...| Marketing Gazette
Torsten Schäfer, Europe MD at Pattern, on how AI is transforming e-commerce to drive personalisation, efficiency and growth.| Marketing Gazette
August 2025| Marketing Gazette
Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same time, technology has allowed organisations to operate with a more complete set of data about their users than ever before, creating a golden opportunity for marketers to lean into their first-party data and take personalisation to the next level. Going forward, mobile apps will be a marketer’s best friend – enabl...| Marketing Gazette
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it safe, missing the opportunity to unlock the transformative potential of influencer marketing. As we step into 2025, influencer activations are evolving beyond mere product promotion. They’re about creating moments that connect on a deeper level – amplifying campaigns, driving foot traffic, and fostering loyalty. The ...| Marketing Gazette
Gemma Spinks, director of Spinks Creative, explores how AI is changing the marketing game – and why organisations still need creative partners who know how to play it.| Marketing Gazette
May 2025| Marketing Gazette
July 2025| Marketing Gazette
In an age where consumer attention is scattered across countless digital channels, earning visibility and driving search performance is more competitive than ever. To cut through the noise, we, as marketers, must carefully evaluate the right media mix for maximum reach, impact and maintaining a consistent and authentic brand message across diverse touchpoints is no easy task. Prints Roll in a Digital World In an age where digital marketing dominates, print remains one of the most powerful, tr...| Marketing Gazette
Neal’s Yard Remedies is a UK-based health and beauty brand founded in 1981 and headquartered in Covent Garden, London. Known for its organic and ethically sourced skincare, wellness products, and herbal remedies, the company has since grown into a globally recognised brand. With stores across five continents and an expanding e-commerce presence, Neal’s Yard combines traditional apothecary principles with modern natural health innovations. The problem: While Neal’s Yard Remedies has a st...| Marketing Gazette
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing without accountability or chasing metrics that look good but deliver little is behind us. Today, marketers are expected to deliver results – faster, smarter, and often with less. AI is playing a central role in this shift. Whether it’s generating subject lines or powering cross-channel automation, it’s helping teams mov...| Marketing Gazette
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of information. In theory, this empowers brands to make smarter, more precise decisions. But it’s time for a reality check. Many organisations find themselves paralysed by lengthy internal processes and the sheer volume of data. Organisations are struggling to extract meaningful insights, quickly. Decision-making remains slow, provi...| Marketing Gazette
Andrea Iorio is a renowned leadership speaker, specialising in guiding executives and teams through the complexities of digital transformation and strategic innovation. As a columnist for MIT Technology Review Brazil, host of NVIDIA’s podcast, and former head of Tinder Latin America and CDO at L’Oréal Brazil, he merges real‑world tech insights with leadership acumen. His bestselling books — 6 Competências para Surfar na Transformação Digital, Meta‑Leadership, and Metanoia Lab ...| Marketing Gazette
Torsten Schäfer, Europe MD at Pattern, explains how AI is transforming e-commerce through personalisation, competitor analysis, content optimisation and supply chain management.| Marketing Gazette
From founding his first company at 14 to building a multimillion pound Gen Z marketing agency, Timothy Armoo reveals what it takes to lead, grow and stay relevant in a fast moving digital world.| Marketing Gazette
William Higham, founder of consultancy Next Big Thing, shares his insights on building innovative workplace cultures, and understanding the deep emotional drivers shaping consumer behaviour.| Marketing Gazette
Manuel Albuquerque, CEO of Primetag, discusses how the rise of AI and the shift towards long-term influencer partnerships are reshaping influencer marketing.| Marketing Gazette
Alexander Otto, head of corporate relations at Tradebyte, examines the essential role of product listing optimisation and performance marketing for e-commerce success.| Marketing Gazette
As AI Overviews continue to populate SERPs, it’s crucial for brands to understand how they can appear in these snippets.| Marketing Gazette
Harry Hanson-Smith, VP UK&I and Northern Europe for Dynamic Yield by Mastercard, explores how empathetic AI is transforming customer relationships.| Marketing Gazette
Yogin Patel, VP of AI Engineering at Sprinklr, explores how AI is becoming a strategic driver of marketing transformation.| Marketing Gazette
Arjan van den Berg, is the senior partner director at ContactCenter4ALL, analyses what needs to power back-end operations to drive the connected contact centre of the future.| Marketing Gazette
Charlotte Stoel, Group MD at Firefly Communications, explores how Generative Engine Optimisation is transforming brand visibility in the age of AI-driven search.| Marketing Gazette
Caitlin McCulloch, VP, performance & growth at Contentful, discusses whether AI can ever truly replicate human creativity and emotional intelligence in brand storytelling.| Marketing Gazette
Vladimer Botsvadze shares his views on social media, the strategy behind brands like Amazon and Tesla, and why storytelling remains the most powerful tool in marketing.| Marketing Gazette
Neil Patel discusses the impact of AI in marketing, the foundational traits of successful entrepreneurs, and how business leaders can build authentic brands.| Marketing Gazette
Patrick Young, MD of PRS IN VIVO, explores the varying purposes of packaging - whether it's to optimise sales, generate buzz or build a brand identity.| Marketing Gazette
