If you’re searching for brand management platforms, we prepared a list of eight tools that help WordPress agencies keep every client's brand consistent. The post Top 8 Brand Management Platforms for WordPress Web Agencies appeared first on Crocoblock.| Crocoblock
Amalgamated CEO Paul Mallen on rebranding, national expansion, and staying competitive in a consolidating, customer-driven market. The post Staying Nimble In A Shifting Market appeared first on ChiefExecutive.net.| ChiefExecutive.net
Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign. Is the choice of a single-dimensional solution the answer? Are marketers still tethered to the “tyranny of the OR” as Jim Collins and Jerry Poras pointed out in Built to Last (1994)? Have marketers and corporate executives not learned anything over the...| Of The Four P’s, Price Is The Most Important
In a previous blog, we explored how marketing contributes to predictable revenue and long-term business value. Since then, the B2B […] The post How Strategic Marketing Drives Predictable Revenue and Business Value in 2025 appeared first on YGL Enterprises.| YGL Enterprises
Every business has policies covering critical operational areas, including human resources, accounting, customer service, and technology. However, marketing policies are […] The post 10 Marketing Policies Every B2B Business Should Have appeared first on YGL Enterprises.| YGL Enterprises
Is your head spinning in the marketing universe? Mine is! It’s an understatement to say AI is changing how we […] The post Mastering the AI Revolution in SEO: Adjusting Your Marketing Strategy for 2025 appeared first on YGL Enterprises.| YGL Enterprises
Imagine investing heavily in operations, sales, and product development, only to find that growth has plateaued. More often than not, […] The post Why Marketing Needs a Seat at the Leadership Table appeared first on YGL Enterprises.| YGL Enterprises
Does your business have a marketing plan? No. I often hear this response when meeting with a small or mid-sized […] The post Why Your SMB Needs an Annual Marketing Plan Aligned with Growth Goals appeared first on YGL Enterprises.| YGL Enterprises
In today’s competitive market, small and midsized businesses (SMBs) face the never-ending challenge of standing out in their industries while […] The post Why Small and Midsized Businesses Need Brand Guidelines appeared first on YGL Enterprises.| YGL Enterprises
As marketing professionals, we are expected to know many things. However, understanding the importance of intellectual property (IP) seems to […] The post Marketing and the Basics of Intellectual Property appeared first on YGL Enterprises.| YGL Enterprises
*This post was originally posted on 11/19/2020. Updated 8/30/2024. Developing an effective marketing strategy that consistently drives results is a […] The post Why Patience is Key When Developing a Marketing Strategy appeared first on YGL Enterprises.| YGL Enterprises
When Was the Last Time You Looked at Your Business Website? Seriously. When was the last time you really looked […] The post Why Your Website is More Valuable Than You Think appeared first on YGL Enterprises.| YGL Enterprises
Running a successful business doesn’t only require you to offer excellent products or services. It’s also necessary to get the word out about your business, bringing in new customers and encouraging them to continue to choose your brand. Getting the word out is what marketing is all about, but in the age of digital marketing […] The post Inexpensive Marketing Ideas To Help You Boost Brand Awareness appeared first on Qiigo.| Qiigo
Delivering superior customer experience (CX) is a mandate that now extends well beyond the bounds of customer service, support, sales, or IT departments. It requires a cultural shift that emphasizes pervasive information sharing and intent analysis across the enterprise. Executives not fully immersed in CX leave their organizations open to churn and reduced market presence. Executives across all domains need to step up and lead their organizations’ CX efforts in order to survive.| Harvard Business Review
It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make smart decisions, inspire confidence, and build trust inside and outside the organization. One must: Know its qualities and strengths. Acknowledge the organization’s accomplishments. Nourish a positive vision of the business’s future. However, at the same time, the pathway to sustainable growth can be unwittingly compromised by the absence of unflinching, critical, s...| Building A Leading Brand Requires Critical Self-Examination
It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales| Modern Marketing Today
At Trillion, we help our clients see the summer slowdown as an opportunity, not an obstacle. Make the most of the summer months! The post Five Ways Businesses Can Make the Most of the Summer Slowdown appeared first on Trillion Creative.| Trillion Creative
Why do things in threes feel so satisfying? Maybe it’s ancient wisdom – “omne trium perfectum,” Latin for “everything that comes in threes is perfect.” Maybe it’s psychology, our brains wired to notice patterns, and threes are easier to remember. So, in that spirit, here are three links exploring America’s Most Patriotic Brands of 2025 –| Brand Keys
Harry Hanson-Smith, VP UK&I and Northern Europe for Dynamic Yield by Mastercard, explores how empathetic AI is transforming customer relationships.| Marketing Gazette
Patrick Young, MD of PRS IN VIVO, explores the varying purposes of packaging - whether it's to optimise sales, generate buzz or build a brand identity.| Marketing Gazette
Learn the key marketing materials that you need to grow your brand, and how a brand management portal can help you organize & optimize them.| Ironmark
Why Your Business Exists Beyond Profit: Learn how a well-defined purpose sets your brand apart, resonating deeply with audiences and driving sustainable growth.| Abacus Marketing
Learn how to avoid common brand missteps, from strategy and design to consistency, to build a recognizable and impactful brand for your business.| Trillion Creative
Discover the secrets to crafting a powerful brand positioning strategy in brand management. Learn techniques and expert tips to differentiate your brand.| Azura – Think Brighter
Discover the power of brand management and how it can elevate your business. Learn strategies, tools, and techniques to build a strong brand identity.| Azura – Think Brighter
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.| Harvard Business Review
Corporate reputation management is important for the success and longevity of an organization. Learn the 8 Proven Strategies to improve corporate reputation.| Reputation911 | Online Reputation Management Services
Have you got the right shapes for success in your marketing team? I first heard the T-shape term at a digital conference in 2013 during a presentation by a marketing recruiter who used it to illust…| Michael Donaldson The Value Innovator
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) goes here! Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and| Brand Keys
French powerhouse LVMH has created a constellation of the most lucrative brands in the world, from Dior to Dom Pérignon. Its chairman explains that success comes down to a four-part paradox: Be timeless and modern, fast growing and highly profitable—all at once.| Harvard Business Review
Use these 11 key questions to choose a website partner and ensure a successful collaboration for your nonprofit's website project.| Wired Impact
Even the best product page needs a little help. Turn to product page SEO for that boost to get your pages in front of the right shoppers.| Wiser Retail Strategies
Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation.| Harvard Business Review
