It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales| Modern Marketing Today
For years, brand managers have groused that consumers say they intend to buy sustainable products but don’t actually buy them. Companies have used this conventional wisdom as justification for not making their products more sustainable. A new study, looking at the sales from 2013 to 2018 of products marketed as sustainable, finds the conventional wisdom isn’t true. In more than 90% of consumer packaged goods categories, sustainability-marketed products grew faster than their conventional ...| Harvard Business Review
At Trillion, we help our clients see the summer slowdown as an opportunity, not an obstacle. Make the most of the summer months! The post Five Ways Businesses Can Make the Most of the Summer Slowdown appeared first on Trillion Creative.| Trillion Creative
Why do things in threes feel so satisfying? Maybe it’s ancient wisdom – “omne trium perfectum,” Latin for “everything that comes in threes is perfect.” Maybe it’s psychology, our brains wired to notice patterns, and threes are easier to remember. So, in that spirit, here are three links exploring America’s Most Patriotic Brands of 2025 –| Brand Keys
Harry Hanson-Smith, VP UK&I and Northern Europe for Dynamic Yield by Mastercard, explores how empathetic AI is transforming customer relationships.| Marketing Gazette
Patrick Young, MD of PRS IN VIVO, explores the varying purposes of packaging - whether it's to optimise sales, generate buzz or build a brand identity.| Marketing Gazette
Learn the key marketing materials that you need to grow your brand, and how a brand management portal can help you organize & optimize them.| Ironmark
Why Your Business Exists Beyond Profit: Learn how a well-defined purpose sets your brand apart, resonating deeply with audiences and driving sustainable growth.| Abacus Marketing
Learn how to avoid common brand missteps, from strategy and design to consistency, to build a recognizable and impactful brand for your business.| Trillion Creative
Discover the secrets to crafting a powerful brand positioning strategy in brand management. Learn techniques and expert tips to differentiate your brand.| Azura – Think Brighter
Discover the power of brand management and how it can elevate your business. Learn strategies, tools, and techniques to build a strong brand identity.| Azura – Think Brighter
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.| Harvard Business Review
Corporate reputation management is important for the success and longevity of an organization. Learn the 8 Proven Strategies to improve corporate reputation.| Reputation911 | Online Reputation Management Services
Have you got the right shapes for success in your marketing team? I first heard the T-shape term at a digital conference in 2013 during a presentation by a marketing recruiter who used it to illust…| Michael Donaldson The Value Innovator
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) goes here! Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and| Brand Keys
French powerhouse LVMH has created a constellation of the most lucrative brands in the world, from Dior to Dom Pérignon. Its chairman explains that success comes down to a four-part paradox: Be timeless and modern, fast growing and highly profitable—all at once.| Harvard Business Review
Use these 11 key questions to choose a website partner and ensure a successful collaboration for your nonprofit's website project.| Wired Impact
Even the best product page needs a little help. Turn to product page SEO for that boost to get your pages in front of the right shoppers.| Wiser Retail Strategies
Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation.| Harvard Business Review
