Introduction At POSSIBLE 2025 in Miami, industry leaders from across the marketing and advertising landscape gathered to explore what’s next. One standout session came from eMarketer, titled “Advertising Industry Myths Panel.” The panel tackled three provocative questions head-on:“Is search dead?”“Can anyone succeed beyond the Big Three?”“Is brand safety now out of marketers’ hands?” Led by […] The post EMARKETER’s Outlook on AI Search, Brand Safety and How to Compete ...
