On February 7, 2020, Kalicube CEO Jason Barnard played a key strategic role at the Search Y conference in Paris. As a member of the event’s editorial committee for the... The post Kalicube CEO Jason Barnard Helps Shape the Agenda at Search Y 2020 in Paris. appeared first on Jason BARNARD.| Jason BARNARD
For small businesses, service providers, and local retailers, showing up in Google Maps and local search results is essential. Whether you run a restaurant, law firm, or salon, customers are searching with location-based intent every day. Yet, competition is fierce — if your business isn’t optimized with local SEO, you risk being invisible. That’s where […] The post Local SEO Made Simple: How to Use Semrush’s Local Toolkit appeared first on Coruzant Technologies.| Coruzant Technologies
🔙 Missed the beginning? Start with Part 1→ Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 1) Session Highlight③: HP — Tackling the Data Quality Crisis (Pictured on is Head of Marketing Data Science, HP Kumar Rahm) In this session, Kumar Rahm, Head of Marketing Data Science at HP, addressed what he […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 2) first appeared on A...| Ayudante
From September 8th to 10th, 2025, I attended the ANA Measurement & Analytics Conference, held in Chicago, USA. Organized by the Association of National Advertisers (ANA), the event gathered marketing, data, and finance leaders to discuss the future of measurement and accountability in our industry. Over three days, participants explored how marketing can prove its […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part ...| Ayudante
Read SocialB's top tips to boost sales over the 2022 Halloween season. From email marketing to social media contests, we have plenty of ideas to inspire.| socialb.co.uk
The top 15 public platform companies already represent $2.6 trillion in market capitalization worldwide. Powered from the outside in by buyers and sellers, these technology-driven business models are redefining the future of industries. Marketplaces seem straightforward: it’s all about matching supply and demand. But in reality, marketplaces are anything but simple. eBay, considered one of The article The Rise of the Digital Marketplace Economy appeared first on Enric Durany.| Enric Durany
Building products is hard. But building great products is harder. To create great products takes skill, intelligence, dedication and discipline. And it requires making bold choices. Innovating to achieve impact with a product makes us take big risks. And striking a balance between speed of delivery and quality of the execution is always tricky. Understanding The article How To Design Products that Solve Customer Problems appeared first on Enric Durany.| Enric Durany
No one wakes up thinking, “I am going to make bad decisions today”. But guess what? We all make them. When we make decisions, we make mistakes. We all know this, of course. In a world with imperfect information and subject to randomness, good decisions do not guarantee good outcomes. While people should make rational The article What Good Decision Making Looks Like appeared first on Enric Durany.| Enric Durany
Dropbox filed to go public on Friday 23rd.The company, which reported just over $1bn in revenues last year, is filling for a $500M IPO, poised to be the one of the biggest tech listings since Snapchat, and valuing the company at close to $10bn. This week’s EDebrief analyses Dropbox’s history and USP, together with opinions The article Deep Dive Into Dropbox’s IPO Filing appeared first on Enric Durany.| Enric Durany
If you don’t want to miss out on upcoming editions, subscribe here. Startups & Product Management 🚀 6 min read – Introducing “The Customer Factory Blueprint“, an alternative to The Business Model Canvas, which uses just 7 metrics to replace all the numbers in a typical financial forecast spreadsheet 6 min read – Product “tear downs” are an The article Using North Star Metrics to Craft the Product Vision appeared first on Enric Durany.| Enric Durany
February 4th · Issue #5 If you don’t want to miss out on upcoming editions, subscribe here. Startups & Product Management 🚀 5 min read – Eric Ries, author of The Lean Startup and The Startup Way, reflects on what traits top performers at big companies and startups have in common 8 min read – “Product Manager has become a The article A Strategic Analysis of Amazon Go appeared first on Enric Durany.| Enric Durany
January 28th · Issue #4 If you don’t want to miss out on upcoming editions, subscribe here. Startups & Product Management 🚀 Applying Maslow’s Hierarchy of Needs to Product Management Customers evaluate a product or service weighting its perceived value against the asking price. The “Elements of Value” framework is a heuristic model to asses the elements required by a particular The article Modern Monopolies and the Impact for End Customers appeared first on Enric Durany.| Enric Durany
January 21th · Issue #3 If you don’t want to miss out on upcoming editions, subscribe here. Startups & Product Management 🚀 Gibson Biddle, former VP of Product at Netflix, explains the symbiotic relation between Marketing and Product in order to build Netflix’s brand. Aaron Batalion, partner at the VC firm Lightspeed, articulates why an engineer’s job The article Understanding Network Effects appeared first on Enric Durany.| Enric Durany
December 14th · Issue #2 If you don’t want to miss out on upcoming editions, subscribe here. Startups & Product Management How is the role of the product manager expanding due to the growing importance of data, increased customer focus, and the evolution of software-development methodologies [via McKinsey Insights] Jared M. Spool, on the caveats of using The article Product Managers, the Glue That Bind a Product appeared first on Enric Durany.| Enric Durany
One of the ways I am embracing the “Be 1% better every day” philosophy is by sharing a weekly curated list of the best articles I have read in the last 7 days. The motivation behind it is twofold. On the one hand, it helps me reflect on the new ideas I am exposed to. The article 5 things I have learnt this week – week 50 appeared first on Enric Durany.| Enric Durany
One of the ways I am embracing the “Be 1% better every day” philosophy is by sharing a weekly curated list of the best articles I have read in the last 7 days. The motivation behind it is twofold. On the one hand, it helps me reflect on the new ideas I am exposed to. The article 5 things I have learnt this week – week 49 appeared first on Enric Durany.| Enric Durany
Every community leader I know has been here: you launch a new space, excitement builds, and soon a few standout members rise to the top. They’re answering questions, welcoming newcomers, and sharing helpful tips & tricks. You recognize them, give them a badge, do some shout-outs, show them some love. And then… it stalls. Not because those people stop contributing. They’re still showing up. But without clear expectations, a path to grow, and a way to keep momentum, the whole thing platea...| Gainsight Software
Every time the internet shifts, communities are forced to ask: does this change make us less relevant, or more? Zero-click search and the rise of AI-driven answers might look like another threat, but I see it differently. My friend Brian Oblinger recently made the case that communities are more essential than ever because they’re fueling AI itself. I find myself squarely in that camp. To me, this moment is a reminder of why I fell in love with community work in the first place: it’s where...| Gainsight Software
I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a day late, but taxes aren’t due until the 18th this year, so today works to … … Continue reading →| SJ Insights, LLC
Government Digital Service is pleased to announce the launch of two new, free-to-access courses on user research and accessibility on FutureLearn! Read on to find out how you can join.| cddo.blog.gov.uk
ArtVersion agency elaborates on The Risk of Homogenization in Web Design Templates| ArtVersion
Struggling with execution? Discover how to turn vision into action with strategic planning, including tools like SWOT, Balanced Scorecard, and more.| Digital Leadership
As AI continues to play a central role in the UK Government's agenda for economic growth and improved public services, it is crucial to address both the opportunities and the practical challenges of AI implementation in government.| Government Digital and Data
Don’t just write it, promote it! Learn the indispensable role social media plays in driving traffic, building community, and making your blog an undeniable force online. Mastering Blog Promotion: The Crucial Role of Social Media in Audience Engagement! In today’s dynamic digital landscape, creating compelling blog content is only half the battle. The other, equally […]| Marketing Smartly
Large language models (LLMs) like ChatGPT, Claude, Gemini, and Copilot are among the fastest-adopted technologies in history. Half of Americans use these tools today, whether in their personal lives or across work tasks. Around 80% of workers in the U.S. could have at least 10% of their tasks affected by generative AI. While many digital […]| Digital Authority Partners
Simplify your SEO efforts with the Keyword Magic Tool. Discover how to find relevant keywords easily and effectively.| Coruzant Technologies
Good question. To fully answer it, we have to explore a few related, but distinct, terms: Content ecosystem mapping is a sensemaking activity for digital strategy. Digital strategy projects could include: and so on. In a design and strategy context, sensemaking is something we do in order to better understand an environment, problem, or situation. ... continue| Scott Kubie
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
64% of businesses say their current marketing strategies will be outdated within 2 years. Will yours?| socialb.co.uk
AI Overviews, chatbots, and entity-based search experiences are redefining how users discover information and how brands show up online. To show up prominently and accurately in this new search landscape, it’s not enough to simply publish content. You need to ensure machines understand who you are, what you offer, and how you connect to topics... The post Why Schema Markup Needs to Be in Your 2026 Digital Budget appeared first on Schema App Solutions.| Schema App Solutions
Local Search Engine Optimization is the practice of optimizing your online presence to attract customers in your specific geographic area. With over 46% of Google searches seeking local information, it’s a critical strategy for businesses of all sizes.| MJI Marketing
Local Search Engine Optimization is the practice of optimizing your online presence to attract customers in your specific geographic area. With over 46% of Google searches seeking local information, it’s a critical strategy for businesses of all sizes.| MJI Marketing
Research2Guidance has published its latest market report, "The Rise of Companion Apps: A $20B Opportunity for Pharma by 2029," providing an| research2guidance
The digital landscape is evolving rapidly, and so are the skills needed to navigate it. Join us as we explore how the AI Accelerator Programme, an initiative empowering Data Scientists to become Machine Learning experts, is driving the next wave of government innovation. Hear firsthand from the first cohort about their experiences as well as …| cddo.blog.gov.uk
Our Home Office 2030 Digital Strategy has just been published. Read more about our 8 strategic shifts and how we aim to achieve them.| hodigital.blog.gov.uk
Learn how to build an authentic TikTok UGC strategy that drives engagement, builds community and increases long-term customer value.| Smart Insights
ArtVersion agency elaborates on Conversion Strategies That Fuel Lead Generation| ArtVersion
Discover how managed IT services improve operational uptime and enhance your digital marketing performance effectively.| Coruzant Technologies
Building Trust Through Long-Term Collaboration When Transport Focus first approached us in 2012, we could never have predicted that a decade later, we’d be stewarding one of the UK’s most critical public resources through its third major evolution. What started as a straightforward website redesign has grown into a strategic partnership that demonstrates the power […] The post How 10 years of UX innovation digitally transformed Transport Focus into the UK’s go-to transport resource ap...| Browser London
If you’re wondering whether Google Ads management is worth investing in early on, you’re asking a smart question. The post Is Google Ads Management Needed for Startups? appeared first on MJI Marketing.| MJI Marketing
Local Search Engine Optimization is the practice of optimizing your online presence to attract customers in your specific geographic area. With over 46% of Google searches seeking local information, it’s a critical strategy for businesses of all sizes.| MJI Marketing
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.| One Man & His Blog
In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…| One Man & His Blog
If you’re a digital marketer, content lead, or website manager, you’ve probably asked this question more than once: “Is it still worth the time and effort to write blogs for my website?” With the rise of social media, the popularity of short-form video, and the proliferation of AI-generated content, it’s easy to assume the humble... Continue reading| Culture Foundry
ArtVersion agency elaborates on From Function to Brand: The Evolution of Modern Website Design| ArtVersion
ArtVersion agency elaborates on Why Your Website Is Still Your Most Important Tool for Lead Generation| ArtVersion
ArtVersion agency elaborates on The Power of Visceral Design in Branding and UX| ArtVersion
When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube....| Social Media Explorer
Learn more about how we’re improving government services to work together, especially for people with a long-term health condition or disability.| gds.blog.gov.uk
With most shoppers moving to Amazon every day to explore new products, it’s no surprise that brands are increasing their budgets for advertising on Amazon. This brings us to the big question— what types of Amazon ads should your business use to amplify sales and minimize Advertising Cost of Sale (ACoS)?| socialb.co.uk
Introduction At POSSIBLE 2025 in Miami, industry leaders from across the marketing and advertising landscape gathered to explore what’s next. One standout session came from eMarketer, titled “Advertising Industry Myths Panel.” The panel tackled three provocative questions head-on:“Is search dead?”“Can anyone succeed beyond the Big Three?”“Is brand safety now out of marketers’ hands?” Led by […] The post EMARKETER’s Outlook on AI Search, Brand Safety and How to Compete ...| Ayudante
🔙 Missed the beginning? Start with Part 1 → Overview & Sessions 1-2 Session Highlight 3: AI Agents: Culture, Commerce and Brands in an AI World – Visa & Institute for the Future Visa’s Chief Brand Officer Frank Cooper III and futurist Dylan Hendricks (Institute for the Future) joined forces at POSSIBLE 2025 to explore […] The post Part 2: AI, Innovation & Value – More Takeaways from POSSIBLE 2025 [Sessions 3-4 + Reflections] first appeared on Ayudante.| Ayudante
(From left to right: COO Mr. Yamaura, the author(me)) From April 28th to 30th, 2025, I attended POSSIBLE 2025, a major marketing conference held in Miami, USA. The event brought together marketers, advertisers, and technology leaders from around the world to explore the future of marketing. Over three days, participants engaged in lively discussions, shared […] The post Part 1: What the World’s Top Marketers Are Saying – Highlights from POSSIBLE 2025 in Miami [Overview + Sessions 1-2] f...| Ayudante
The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to| Kruse Control Inc
Throughout my dealership management career, I always relied on integrating workable systems, processes and policies to make everyone’s job easier and higher profits more attainable. When Kruse Control began offering social media and online reputation services for dealers, we stood out as one of the few companies advocating for clear social media policies to protect […] The post 3 Essential Social Media Policies to Keep Car Dealers Out of Hot Water appeared first on Kruse Control Inc.| Kruse Control Inc
Online shopping can be tough for potential customers to navigate. They scroll through pages of products and read countless reviews. Still, they may not be sure what the perfect purchase is. This overwhelm can stop them from making a purchase decision. That’s where ecommerce product advisors become invaluable. They help turn browsers into buyers by… The post Ecommerce Product Advisor (5 Examples in Action) appeared first on Zoovu Blog.| Zoovu Blog
Learn more about the innovative digital apprenticeship programme, TechTrack, and the plans for 2,000 apprentices to join Whitehall.| cddo.blog.gov.uk
Jobs To Be Done framework: understand why users 'hire' products to fulfil functional, emotional, and social needs beyond features.| Browser London
Learn more about the process of creating the blueprint for a modern digital government including the collaboration involved, open working, and user-centered design.| gds.blog.gov.uk
Social media may have a significant impact on your SEO and can help increase traffic to your websites. Read on to learn more.| MJI Marketing
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer effective. In this article, we’ll explore why it’s time to rethink your paywall strategy and how you can improve it. Persuasive paywall messaging Hitting […]| Twipe
Looking to increase your TikTok engagement? Find out how purchasing TikTok Live Views can help gain credibility and boost your visibility.| Coruzant Technologies
Pharma has a history of exploring digital technologies to develop innovative business models and opportunities. Digital Pharma retail| research2guidance
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe
FacebookTweetPinLinkedIn In today’s fast-paced digital world, staying ahead means more than just following trends; it requires a proactive, adaptable strategy. With changes in technology, consumer behaviour, and online platforms, businesses need to regularly reassess and update their digital strategies to remain relevant and competitive. But how can you keep your strategy flexible while ensuring consistent …| WP Newsify
Building a successful business requires laser-like focus. Companies need to hire the right people, find the right customers, and ensure they can keep| Gainsight Software
How do you know when it’s the right time for your organization to adopt self-service solutions—and which solutions will effectively address your unique challenges? Get the practical advice here.| Gainsight Software
We all use them. Work on them. Design them. But what are they?| Scott Kubie
The success of any organization relies, in part, on the right tech stack. For enterprise organizations, specifically, deciding on the right tech stack| Gainsight Software
A few decades ago, the predictions for 2024 included flying cars and robots everywhere. While some of our ideas came true, most did not. In fact, looking| Gainsight Software
Discover why live events are crucial for B2B marketers in today's digital age. Learn how in-person experiences drive networking, brand engagement, and higher-value conversions, complementing your digital strategy.| Spiceworks Ziff Davis
Our team of experienced digital marketers will help you build out digital strategy frameworks and pinpoint key growth opportunities in your online presence| EWR Digital
Here are two scenarios that make one crucial point... Scenario #1: In a recent livestream, Marcus Lemonis, entrepreneur and star of the CNBC reality show The Profit, met with the owner of Muddy Paws Cheesecake Bakery. While the cheesecake was outstanding, the disciplines around running the business were lacking. Marcus was shocked to find out| M&S Consulting - Cloud, DevSecOps, Integration | Independent Enterprise Cloud...
From tech news to dinner table chats, artificial intelligence is everywhere. And it's no wonder—AI is revolutionizing how we work and live faster than any| Gainsight Software
Discover the top 5 product bundling strategies for 2024 designed to boost sales and customer satisfaction. Learn how to leverage AI, product relations, and data insights, for dynamic and effective bundling.| Zoovu Blog
Learn all about functional level strategy, its role in achieving business goals, and 18 real-world examples of specific functional strategies for competitive advantage.| Digital Leadership
Delve into the three levels of strategy - corporate, business, and functional - and learn how to align them for successful execution.| Digital Leadership
Discover the ins and outs of corporate level strategy - from definition to examples. Learn how to leverage different types of corporate strategy for business success.| Digital Leadership
What is the Innovation object? What are the Types of Innovation? And how to encourage innovation in your company? Find it out!| Digital Leadership
The post Strategic AI Assessment appeared first on Mod Op Strategic Consulting.| Mod Op Strategic Consulting
Beyond all the debate and concern about the potential and perils of artificial intelligence (AI), another urgent conversation is taking place in the machine-learning community: How to make AI more “data-centric.” Unlike the AI advances to date, which have largely been driven by data scientists, programmers and systems engineers, the push to re-center AI around the quality of underlying data requires the involvement of every business leader hoping to leverage AI for productivity gains, ris...| Mod Op Strategic Consulting
Guess what? Artificial intelligence (AI) isn’t going anywhere — and if you think your business and industry are unique, and won’t be disrupted, you’re wrong. Does that mean you need to close up shop, and that everyone’s jobs are about to be stolen by technology? Of course not. But it does mean that even if you aren’t thinking about how to leverage the power of real-time AI technology in your business, your competitors are, and they’re going to gain a more and more competitive ad...| Mod Op Strategic Consulting
The post Know your audience – in all its digital dimensions appeared first on Mod Op Strategic Consulting.| Mod Op Strategic Consulting
The post Is your business ready for a ‘low-code/no-code’ future? appeared first on Mod Op Strategic Consulting.| Mod Op Strategic Consulting
The post Evaluate your Digital Initiatives with Mod Op Strategic Consulting’s Updated Assessment appeared first on Mod Op Strategic Consulting.| Mod Op Strategic Consulting
Having a Unique value proposition is crucial, it serves as a vital tool for businesses, platforms, and individuals alike.| Browser London
The power of business-level strategy Guide: Definition, Types and Examples. Learn how to position your corporate strategy growth.| Digital Leadership
While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of expected cost savings from the effort. Until business leaders are convinced of the value and confident in how to get it, they are unlikely to do the difficult, hands-in-the-dirt changes needed to improve their success rate. To see where digital transformation creates value, the authors used McKinsey’s Finalta benchmark, which tracked the pe...| Harvard Business Review
Stuck on setting up Google Analytics in Tag Manager? Use this step-by-step walk-through to get it up and running, complete with screenshots.| Webb Content
These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimize your digital marketing.| Smart Insights
Things are changing in the manufacturing industry - following market trends, more and more manufacturers are beginning to alot a larger portion of their budget to digital marketing. They're also seeing good results. Marketing is not historically a high priority for the manufacturing industry. According to recent studies, the average manufacturer spends 8% of their …| Online Marketing Institute
Americans gave more than $373 billion to nonprofit organizations in 2015, a 1.6% increase over 2014. And in 2016, overall online revenue grew by an astounding 19%. This shows there’s no question about whether the money is there. The real question is: how can you create a digital strategy that inspires people to support your cause and facilitates continued growth? But before you go on creating your digital strategy, I suggest you to have a leased line with internet access that you can use fo...| Magnifyre
