🔙 Missed the beginning? Start with Part 1→ Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 2） Theme 3 — Social Search Becomes the New Discovery Engine (From left: Esme Lean, Head of Small and Medium Business, Americas, TikTok; Jose Villalobos, Head of Product Marketing, Core Ads and Platform, […] The post Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 2） first appeared...| Ayudante
Event Overview — Where AI, Data, and Creativity Redefine the Industry Advertising Week New York 2025, held from October 6–9 at The Penn District in Manhattan, brought together global leaders from marketing, media, technology, and culture for one of the industry’s most influential gatherings.The event featured over 1,200 speakers, 500 sessions, and 28 content tracks, […] The post Turning Innovation into Impact: Four Trends Defining Marketing at Advertising Week New York 2025（Part 1...| Ayudante
🔙 Missed the beginning? Start with Part 1→ Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 1) Session Highlight③: HP — Tackling the Data Quality Crisis (Pictured on is Head of Marketing Data Science, HP Kumar Rahm) In this session, Kumar Rahm, Head of Marketing Data Science at HP, addressed what he […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part 2) first appeared on A...| Ayudante
From September 8th to 10th, 2025, I attended the ANA Measurement & Analytics Conference, held in Chicago, USA. Organized by the Association of National Advertisers (ANA), the event gathered marketing, data, and finance leaders to discuss the future of measurement and accountability in our industry. Over three days, participants explored how marketing can prove its […] The post Redefining Marketing Measurement: Highlights from the 2025 ANA Measurement & Analytics Conference in Chicago (Part ...| Ayudante
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) When working not only with GA4 but also with Google Ads and other Google products, the term “Google Tag” frequently comes up. However, opportunities to actually discuss “What exactly […] The post Basic Knowledge of the “Google Tag” Every GA4 Manager Should Know first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In the previous column, “[GA4] An Introduction to Google Analytics 4 Data Exploration Reports,” we explained the overview of the “Explore” reports and how to use the free-form report feature. […] The post [GA4] How to Use the Path Exploration Report in Google Analytics 4 first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Megumi Kono, the Brand Innovation Lead Senior Consultant of the Ayudante’s Brand Innovation Hub. This article was translated by Gantuya Saruulbold.) Recently, the changes in Google’s search results pages (SERPs) have been remarkable. Not only for those involved in SEO but also for those working in advertising, SERPs are […] The post On the search results page, which has a higher click-through rate: organic or ads? first appeared on Ayu...| Ayudante
Introduction At POSSIBLE 2025 in Miami, industry leaders from across the marketing and advertising landscape gathered to explore what’s next. One standout session came from eMarketer, titled “Advertising Industry Myths Panel.” The panel tackled three provocative questions head-on:“Is search dead?”“Can anyone succeed beyond the Big Three?”“Is brand safety now out of marketers’ hands?” Led by […] The post EMARKETER’s Outlook on AI Search, Brand Safety and How to Compete ...| Ayudante
🔙 Missed the beginning? Start with Part 1 → Overview & Sessions 1-2 Session Highlight 3: AI Agents: Culture, Commerce and Brands in an AI World – Visa & Institute for the Future Visa’s Chief Brand Officer Frank Cooper III and futurist Dylan Hendricks (Institute for the Future) joined forces at POSSIBLE 2025 to explore […] The post Part 2: AI, Innovation & Value – More Takeaways from POSSIBLE 2025 [Sessions 3-4 + Reflections] first appeared on Ayudante.| Ayudante
(From left to right: COO Mr. Yamaura, the author(me)) From April 28th to 30th, 2025, I attended POSSIBLE 2025, a major marketing conference held in Miami, USA. The event brought together marketers, advertisers, and technology leaders from around the world to explore the future of marketing. Over three days, participants engaged in lively discussions, shared […] The post Part 1: What the World’s Top Marketers Are Saying – Highlights from POSSIBLE 2025 in Miami [Overview + Sessions 1-2] f...| Ayudante