*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of Ayudante’s GMP team. This article was translated by Masaki Kuroshima.) When working not only with GA4 but also with Google Ads and other Google products, the term “Google Tag” frequently comes up. However, opportunities to actually discuss “What exactly […] The post Basic Knowledge of the “Google Tag” Every GA4 Manager Should Know first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In the previous column, “[GA4] An Introduction to Google Analytics 4 Data Exploration Reports,” we explained the overview of the “Explore” reports and how to use the free-form report feature. […] The post [GA4] How to Use the Path Exploration Report in Google Analytics 4 first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Megumi Kono, the Brand Innovation Lead Senior Consultant of the Ayudante’s Brand Innovation Hub. This article was translated by Gantuya Saruulbold.) Recently, the changes in Google’s search results pages (SERPs) have been remarkable. Not only for those involved in SEO but also for those working in advertising, SERPs are […] The post On the search results page, which has a higher click-through rate: organic or ads? first appeared on Ayu...| Ayudante
Introduction At POSSIBLE 2025 in Miami, industry leaders from across the marketing and advertising landscape gathered to explore what’s next. One standout session came from eMarketer, titled “Advertising Industry Myths Panel.” The panel tackled three provocative questions head-on:“Is search dead?”“Can anyone succeed beyond the Big Three?”“Is brand safety now out of marketers’ hands?” Led by […] The post EMARKETER’s Outlook on AI Search, Brand Safety and How to Compete ...| Ayudante
🔙 Missed the beginning? Start with Part 1 → Overview & Sessions 1-2 Session Highlight 3: AI Agents: Culture, Commerce and Brands in an AI World – Visa & Institute for the Future Visa’s Chief Brand Officer Frank Cooper III and futurist Dylan Hendricks (Institute for the Future) joined forces at POSSIBLE 2025 to explore […] The post Part 2: AI, Innovation & Value – More Takeaways from POSSIBLE 2025 [Sessions 3-4 + Reflections] first appeared on Ayudante.| Ayudante
(From left to right: COO Mr. Yamaura, the author(me)) From April 28th to 30th, 2025, I attended POSSIBLE 2025, a major marketing conference held in Miami, USA. The event brought together marketers, advertisers, and technology leaders from around the world to explore the future of marketing. Over three days, participants engaged in lively discussions, shared […] The post Part 1: What the World’s Top Marketers Are Saying – Highlights from POSSIBLE 2025 in Miami [Overview + Sessions 1-2] f...| Ayudante
*(The original article in Japanese was written by Kazutsugu Takada, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) In this column, we’ll explain how to create segments for “new users (first-time sessions)” and “returning users (repeat sessions)”, which are among the most frequently asked questions the […] The post [GA4] Segments: First-Time Sessions and Repeat Sessions (New vs. Returning Users) first appeare...| Ayudante
*(The original article in Japanese was written by Kasumi Yoshinari, the Senior Customer Success Consultant of the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) GA4 includes several metrics that require an understanding of engagement, such as “Engaged Sessions” and “User Engagement.” Additionally, the “Bounce Rate” metric, commonly used in Universal Analytics (UA), […] The post Basic Concept of “Engagement” in GA4 first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by the Ayudante’s GMP team. This article was translated by Gantuya Saruulbold.) You’re probably using Google Search Console to monitor traffic from organic search to your website. While Search Console can be used on its own, switching back and forth between tools to view post-visit behavior in Google […] The post Let’s link Google Analytics 4 with Google Search Console first appeared on Ayudante.| Ayudante
*(The original article in Japanese was written by Yoshiko Ito, Digital Marketing Engineering of the Ayudante’s DME team. This article was translated by Gantuya Saruulbold.) A new term, “Key Events,” has been introduced in GA4. In this article, we will clarify: We will break down these concepts and answer common questions in this column. What […] The post How to Set Up Key Events in GA4 (Conversion Settings Guide You Should Know) first appeared on Ayudante.| Ayudante