New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend - and the challenges they face to get there.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
In-depth articles, analysis, and actionable guidance on data privacy, security and governance from CDP.com.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
CDP.com articles and perspectives covering the customer data platform industry, MarTech, marketing and data strategy, personalization, AI and CDP use cases.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Is 2024 the Year of the CDP? | CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Personally identifiable information (PII) is information that can be used to verify a person’s identity. Also known as personal data or personal information.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
This page is a running list of data privacy laws and regulations around the world. The page will be updated as new laws and regulations emerge.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Lookalike modeling creates better segmentation and targeting for marketing campaigns, which leads to improved advertising effectiveness and higher ROI.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer lifetime value is the amount of money a customer is expected to spend with your company through out the duration of their engagement with your brand.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer segmentation is a the process of segmenting individuals into audiences based on common characteristics and attributes.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer retention rate is the inverse of churn rate; the former measures the ability to keep customers, while the latter is a measure of customers leaving.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer persona, also called buyer personas, are a representation of customers that buy your products or services. They support personalized campaigns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
The customer journey is the full-cycle relationship between a business and its customers, from brand awareness to sales and ongoing retention.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer data management (CDM) is a strategy that comprises the tools, processes, and people required to collect, manage, and analyze customer data.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Behavioral data provides information about a customer’s interaction with your business, collected and observed through customer engagement with a brand.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Post Excerpt| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data privacy is the process of giving consumers the right to say who can use their information, what they can use, and how it can be used.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data masking is a technique for modifying data that allows authorized people or applications to use personal data while preventing or limiting exposure or use.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Consent management informs users about how an organization intends to use and govern their data, and lets users determine what data they want to share.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Kickstart your CDP vendor selection process with our comprehensive CDP request for proposal guide and complimentary RFP template.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
CDP.com dives into Foundry's "State of the CIO" report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Understand the principles of data governance, and how to create a secure data governance framework for your organization.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Learn some of the "hidden" ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Personalization is the process of tailoring communications or customer experiences taking into account the unique aspects of each individual.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer relationship management (CRM) is a process for collecting, maintaining and updating information about customers and prospective customers.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer experience is the customer’s perception of interactions they have with a business across all customer touch points.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Getting started with data monetization requires the right tech, and an iterative approach. Here's what you need to know.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Learn how the CIO, CDO and CMO can work together to lead successful CDP implementation and CDP selection processes across data and marketing teams.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Coming to Las Vegas is the 3rd annual global summit for the CDP industry, CDP World. Register now for free!| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
A single customer view (SCV), or Unified Customer View, is a complete set of data an organization has about a customer, accessed in a single location.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Predictive analytics use algorithms and machine learning to anticipate future outcomes. There are two types of predictive analytics: direct and indirect.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
MarTech, or marketing technology, is the all-inclusive term for the software and digital solutions that support marketing operations. See examples here.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Identity resolution is the process of creating addressable customer profiles by analyzing and resolving data across touch points, attributes and systems.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data cleansing is the process of analyzing and detecting incorrect or corrupt data and then correcting or removing it from the dataset.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Artificial Intelligence (AI) is a discipline that uses computers and data to simulate the capabilities of the human mind at scale.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Artificial intelligence and machine learning are turning personalization at scale into a reality.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Successful customer data platform implementations depend on more than just cutting-edge technology. Learn how marketing and IT alignment and defined roles pave the way for sustained CDP success.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
When privacy and the need for data-driven applications collide, data masking can help organizations remain compliant, while protecting customer data.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Big data can drive business and support cybersecurity. Will Andrews, Gigasheet, shares his perspective on how data can be used to to protect their organization.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Too often, marketing is stuck between IT’s obsession with “zero copy” data warehousing and a fragmented mess of marketing tools that don’t talk to each other.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
CDP.com asked U.S.consumers to share their opinion on AI in marketing and how it impacts customer experience across different industries.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
