Many CPG (Consumer Packaged Goods) brands struggle to command premium pricing – not because their product isn’t high quality, but because their branding makes them look cheap. Customers don’t pay more just because something is better; they pay more because they perceive it as premium. The reality is, perception drives pricing. Consumers associate premium brands… The post What Makes a CPG Brand Look Premium vs. Cheap (and How to Avoid the Biggest Mistakes) appeared first on Aventiv...
